If you’re a manufacturing company, it’s important to stay up to date on the latest marketing trends. In order to compete in today’s economy, you need to be aggressive and proactive with your marketing efforts. Here are nineteen marketing ideas that will help you reach new customers and grow your business.
How do you market a manufacturing company?
Identify the needs of your customers:
Knowing what people need and want will help you make better marketing decisions. You’ll need to do some research and ask your customers what they look for in a product or service. Once you know their needs, you can begin creating marketing materials that speak to those needs.
Create a brand identity:
Your company’s branding is incredibly important. It helps people identify your products and services, and it can help create loyalty among your customers. Make sure your branding is consistent across all marketing materials, from your website to your social media pages to your print ads.
Make use of digital marketing:
Digital marketing is a great way to reach more people and connect with them on a personal level. Use Facebook, Twitter, LinkedIn, and Instagram to engage with your customers and share relevant information about your business.
Develop an email marketing campaign:
Email marketing can be especially effective for manufacturing companies because you’re able to send out targeted messages based on people’s interests or needs. You could use email marketing as a way of providing product updates, sharing special offers and discounts, or sending marketing newsletters.
Make use of content marketing:
Content marketing is a great way to generate interest in your products and services without being too “salesy”. By creating and sharing educational content like blog posts, videos, podcasts and infographics on social media channels such as LinkedIn Pulse or Medium, you’ll be able to engage with potential customers in a more natural way than if you just sent out marketing emails.
You could also write articles for your company blog that provide useful information about topics related to manufacturing (e.g., “Why Manufacturing is Important,” “What Goes Into the Making of an Automobile,” etc.).
Streamline communication between marketing, sales and customer service:
It’s important that marketing, sales and customer service teams are all on the same page when it comes to communicating with customers. The marketing department should work closely together so everyone knows what information needs to be shared with potential buyers or existing clients. You should also have a clear marketing plan in place that outlines how you’ll reach your target audience and what messages you want to convey.
Focus on lead generation:
Leads are potential customers who have expressed interest in learning more about your company. They may not be ready to buy yet, but they could become valuable clients if given the right marketing attention. Focus your marketing efforts on generating leads and then nurture those leads until they’re ready to make a purchase.
Measure the success of your marketing campaigns:
It’s important to track the success of your marketing campaigns so you can see what’s working and what needs improvement. Use analytics tools like Google Analytics or Adobe Analytics to measure website traffic and engagement rates for marketing materials like email newsletters, social media posts and blog articles. You can also use customer surveys to get feedback from your marketing efforts (e.g., “What do you think about our new product?”).
Use paid marketing:
There are many ways to use paid marketing to reach your target audience. You can run ads on social media platforms, Google AdWords or other online advertising networks. You could also invest in marketing collateral like print ads, trade show booths or direct mail campaigns.
Focus marketing efforts on brand awareness:
If your marketing efforts aren’t focused solely on generating sales, then it’s important to focus them instead on building brand awareness. Brand awareness is the process of getting people to recognize and remember your company when they see or hear about it. For example, if someone sees an ad for your company on Facebook, they might remember the name of your brand or product.
Consider marketing to other industries:
You don’t have to limit marketing efforts just because it seems like you can only reach a certain type of audience. You could try marketing your products and services to other industries such as construction companies or healthcare providers. For example, if you manufacture medical devices like scalpels or sutures then marketing those items to doctors would be more effective than marketing them directly at consumers (who don’t need these products).
Invest in marketing automation software:
Marketing automation software can save you time by automating repetitive tasks like email marketing campaigns, social media posts and customer surveys. Using marketing tools like HubSpot or Marketo will help streamline your marketing efforts while also providing valuable insights into how well your marketing campaigns are performing.
Consider marketing to international audiences:
If your marketing efforts are focused solely on domestic markets, then it may be time to consider marketing internationally. There are opportunities for manufacturing companies in countries around the world such India and Mexico that don’t produce enough goods themselves but need them imported from other places like North America or Europe. International marketing can be challenging because of cultural differences or language barriers, but it can also open up new revenue streams for your business (e.g., if you manufacture medical devices).
Look into marketing to niche markets:
If you’re having trouble marketing products and services to a broader audience, then try narrowing down on a specific niche market. This might include marketing the same type of product or service but targeting different demographics with it (e.g., marketing dog food to pet owners instead of just anyone who owns a pet). It’s also possible that you could expand into other industries by marketing new products and services within those markets as well – for example, marketing medical devices to hospitals instead of just doctors’ offices or marketing dental supplies directly at dentists.
Invest in marketing research:
Marketing research can be expensive, but it’s also worth investing time and money into if you want your marketing efforts to succeed. Marketers typically conduct surveys with potential customers (or their existing customers) to find out their needs and wants. This information can then be used to create marketing content (e.g., blog posts, social media posts, etc.) that resonates with your target audience.
Make use of marketing consultants:
If you’re feeling overwhelmed by all the different marketing options available to you, it may be time to hire a marketing consultant. Marketing consultants can help you develop a marketing strategy, create marketing content and even manage your marketing campaigns for you. This can be an especially helpful solution if you don’t have the time or resources to do everything yourself.
Use marketing tools like Google Analytics:
Marketing has changed dramatically over the last few years. Marketing professionals need to be able to analyze data from marketing campaigns in order to understand what’s working and what isn’t so they can make informed decisions about where their marketing efforts should go next. One of the best ways you can do this is by using marketing tools like Google Analytics to track website traffic, conversions and other important metrics.
Make a video marketing strategy:
Video marketing can be an extremely effective way to reach your target audience. In fact, studies have shown that including videos on landing pages can increase conversion rates by up to 80%. However, simply posting a video on your website or YouTube isn’t enough – you need to have a strategy in place for how you’re going to use videos as part of your marketing efforts. This might include creating video content regularly, using video marketing in email marketing campaigns or even filming customer testimonials.
Create marketing content that tells a story:
Content marketing is a great way to get people interested in your business. However, it’s not enough just to create marketing content – you need to tell stories with it! Stories are what makes marketing materials engaging and gives them the power they have over readers. In order for marketing content like blog posts or social media posts to be successful, you need to make sure that they’re interesting and valuable to your target audience.
Marketing can be a daunting task, but if you take the time to plan and execute your marketing campaigns effectively, you’ll be able to see a significant return on investment. These are just 19 ideas for marketing manufacturing companies – there are many more strategies out there that will work just as well (or even better) for your business!
If you need help marketing your manufacturing company, call us (360) 450-3711.