Online Marketing: What Has Changed Over the Past 3 Years

December 31, 2021    Reading Time: 5 Minutes

You may not have noticed, but online marketing has changed quite a bit over the past few years. With more and more people using the internet every day to conduct research for their purchases, it is becoming increasingly important that your company’s website ranks highly in search engine results pages (SERPs). To help you keep up with all of these changes, we’ve compiled a list of five trends that are worth paying attention to!

What is online marketing?

It’s a way to connect with customers and potential clients through the internet. This can be done by creating content, like writing articles or sharing videos on your site, social media platforms, email newsletters and paid advertisements (which you might see as “sponsored posts”).

In this article we will be taking a look at how online marketing changed over the past three years.

Why is digital marketing changing?

Online marketing is changing because of three factors: the increasing use of mobile devices, remote work, and changes in search engine algorithms.

Mobile Devices: More people are using mobile devices to access the internet than ever before. In the past, most internet users accessed it from desktop computers. Today, more than 50% of users access the internet from mobile devices. This shows how important it is to optimize your website for viewing on a smaller screen and make sure that any ads you run will also appear correctly on mobile devices.

Remote work: More people work remotely than ever before, which means they need to be able to manage their own marketing efforts. This can include using social media, SEO techniques and analyzing reports.

Search Engines: Search engine algorithms are constantly changing, so it is important to keep up with these changes if you want your website to rank high in search engine results. In 2021, the use of keywords and other factors such as website load time will continue to be important for ranking your website.

How has digital marketing changed over the past three years?

There are a few major ways that online marketing has changed in the past three years. The first is that there has been an increased focus on video content. Videos are now one of the most popular types of content on the internet, and businesses have started to realize this. As a result, they have begun to invest more money into creating videos that can hopefully go viral. Another change that has happened is the fact that mobile users are now more popular than ever before, and their numbers continue to increase by the day. As a result of this shift in user behavior, businesses have also begun to focus on creating content specifically for these users. This includes everything from videos optimized for watching on your phone to websites that are easy to navigate on a small screen. The last change that has occurred is the increasing popularity of social media platforms. These platforms have become an essential part of online marketing, and businesses now use them to reach out to their target audiences in new and innovative ways. These are just a few of the ways that online marketing has changed in recent years.

What can you do?

The best way to prepare is with a good internet marketing plan. This will help you stay ahead of the curve and keep your business thriving in this rapidly changing market. Don’t be discouraged if it takes some time for these changes to make their impact. Significant changes take time.

Be sure to keep an eye on your competition and what they’re doing. Study their tactics and try to emulate the successes you see while avoiding any disasters.

Tips for keeping your business afloat in 2022:

-Keep your website updated and engaging

-Make use of social media platforms

-Focus on search engine optimization (SEO)

-Stay up to date with the latest marketing trends

-Update your website regularly, making sure it is user friendly and visually appealing.

-Engage with customers through social media platforms such as Facebook, Twitter, and Instagram. Make sure you are providing valuable content that will keep people coming back for more.

-Invest in SEO services to improve your ranking on search engines. This will help potential customers find your business when they are searching for related terms online.

-Monitor the latest marketing trends and adjust your strategies accordingly. Things move quickly in the world of internet marketing, so it is important to stay ahead of the curve.

These simple steps can make a big difference over time! Again, don’t be discouraged if changes take some time to set their impact into motion.

Online Marketing Tips for 2022

In 2022, online marketing is all about video. Video content is not only more engaging for customers but also more likely to show up in search engine results pages. Creating short, snappy videos that explain your product or service is the key to success in 2022.

Don’t forget about search engine optimization (SEO). Optimizing your website and content for Google and other search engines is still essential for success in 2022. Make sure you use the right keywords and optimize your website for mobile devices to get the most out of your SEO efforts.

Email marketing is still a powerful tool in 2022. Send out regular email newsletters to your customers to remind them of the benefits they get from buying your products or using your services.

Social media sites are still valuable in 2022 but should not be relied upon entirely for online marketing success. These platforms can help you reach a wider audience and promote new content, but don’t forget about other tools such as paid advertising that may work better for your business.

Quality web design is still important in 2022. Customers will expect your website to load quickly and look great on any device, so make sure you choose a web design agency that offers this level of service.

Trash the stock photos. In 2022, customers expect to see real images of your products and services. Make sure you have a good photography team in place to capture the best photos of your business.

Engaging content is still key in 2022. Make sure you produce a variety of content including blog posts, infographics, videos and social media updates to keep your customers interested in what you have to offer.

Microsites are still a valuable tool in 2022. If you want to focus on a specific aspect of your business, create a microsite that showcases this area in more detail. This will help you attract customers who are interested in that particular topic.

Keep an eye on the competition. In 2022, it’s more important than ever to track what your competitors are doing and to stay one step ahead at all times.

Lead capturing tools are still important in 2022. Make sure you have a good landing page that makes it easy for customers to sign up and purchase your products or services.

Call to action buttons are still essential in 2022. Make sure your website has clear and concise call to action buttons that prompt customers to take the next step in their buying process.

Happy New Year!

If you’re feeling overwhelmed or unsure about how to keep up with the ever-changing digital marketing landscape, don’t worry. Our team is here to help! We can create a website that ranks highly in search engine results pages for your product and service offerings. Contact us today so we can talk more about what it will take to make sure your company’s message reaches its target audience online.

Call Graticle (360) 450-3711

Written by Shawn Hooghkirk on December 31, 2021

Last updated on December 23, 2021. Shawn is the President of Graticle, Inc.

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