Questions to Ask Before Hiring a Web Design Company

October 18, 2022    Reading Time: 8 Minutes

If you’re looking to hire a web design company, it’s important to ask the right questions. You want to be sure that the web design company you choose has a strong understanding of your target market and can create an engaging web design that resonates with your audience. In this blog post, we will discuss some of the most important questions to ask before making a decision. By asking these questions, you can be sure that you’re hiring the best web design company for your business!

Start by discussing your target market.

When hiring a web design company, it’s important to make sure they have a strong understanding of the audience you’re trying to reach. This will ensure that your web design is optimized for the right people and that it resonates with them on an emotional level. For example, you might want to ask the web design company about their experience in your industry and whether they have worked with similar businesses in the past. If they have, then they can use this expertise to create a web design that appeals directly to your target market.

What kind of style do you typically use in web design?

Another important question to ask is about the web design company’s overall style and approach. Do they tend to stick with a minimalist, clean aesthetic or do they incorporate bold visuals and vibrant colors into their web designs? Knowing this will help you envision how your web design might look and whether it aligns with your customer’s preferences.

What kind of feedback do you typically receive from clients, and how do you measure success?

Another important question to ask a web design company is about the feedback they typically receive from clients. Ideally, you want to work with a web design company that has a proven track record of delivering high-quality web designs and getting positive reviews from their clients. Additionally, you may want to find out how they measure success when it comes to web design and whether they have any strategies for tracking progress and ROI.

How many web design projects have you worked on in the past? What types of sites did you design, and what were the outcomes?

In addition to asking about the web design company’s overall style and approach, it’s also important to get a sense of their experience level. This can be done by asking how many web design projects they have worked on in the past, as well as what types of sites they have designed and what the outcomes were. By getting this information, you can get a better sense of their web design skills and whether they will be able to meet your specific needs.

Do you focus on usability and user experience, or do you prioritize technical expertise and coding skills?

In addition to web design skills and experience, it’s important to consider the web design company’s focus when choosing a web designer. Do they prioritize usability and user experience or do they have strong technical expertise when it comes to coding? Knowing this will help you determine whether their web design services match your needs and expectations.

How do you approach web design, and what are some of your main principles and strategies?

When interviewing web design companies, it’s also important to inquire about their web design process and the strategies they typically use. Some companies may focus more on aesthetics, while others might prioritize usability or search engine optimization (SEO). You should also ask about any special tools or resources that the web design company relies on for their work. This will give you a better idea of the web design company’s unique strengths and how they can best help your business.

What kind of communication can I expect throughout the web design process, and how often will we be in touch?

It’s also important to ask about how they will communicate with you throughout the web design process. You’ll likely need to provide feedback and make decisions at various points in the process, so you must have a clear channel of communication with your web designer. Some web design companies might prefer email or phone calls, while others might rely on web-based collaboration tools like Basecamp or Slack. Ask the web design company about their preferred communication methods and how often they will be in touch with you throughout the process.

How do you stay up to date with the latest web design trends and best practices, and how will this benefit my web design?

In addition to asking about web design principles and strategies, it’s also important to inquire about how the web design company stays up to date with trends and best practices. A web design company that is constantly learning and evolving will be better equipped to create a web design that is effective and engaging, while also ensuring that your web design is optimized for the latest web standards and technologies. To find out more about the web design company’s approach to ongoing learning, you may want to ask them about any industry conferences they attend or professional development courses they complete.

How will you ensure that my web design is optimized for search engines and mobile devices?

It’s important to inquire about their approach to SEO and mobile optimization. Many web design companies have experience optimizing web designs for search engines and can make sure your site is properly indexed by search engines like Google. Additionally, you should ask about any specific strategies or techniques that the web design company uses to improve web design visibility and performance on mobile devices. Ultimately, this will help you improve your web design’s search rankings and ensure that your web design is accessible to users on the go.

What are your web design pricing and payment terms?

A web design company may offer different packages or pricing structures depending on the scope of your project, so you should find out what to expect in terms of cost and timing before making a decision. Additionally, you should inquire about any additional fees that the web design company may charge, such as maintenance or hosting costs. To ensure that you can afford the web design services you need, it’s also important to ask about payment terms and any potential discounts (some agencies may offer a discount to non-profits). By asking these questions upfront, you can get a better idea of what to expect from your web designer and make an informed decision about which company is the right fit for your web design needs.

Will I own my web design once it’s finished, or will the web design company retain ownership?

Another important question to ask before hiring a web design company is who owns the web design once it is complete. Some web designers may retain ownership of your web design and charge you additional fees for ongoing changes or maintenance. By asking this question upfront, you can ensure that you will retain all ownership rights to your web design and avoid any unexpected fees or costs.

Do you provide website hosting?

Some web design companies may offer web hosting services in addition to web design and development. If this is the case, you should ask about any additional fees that may be associated with web hosting as well as any specific features or capabilities that they offer. If they do provide hosting, ask about the web hosting solution they provide. You do not want shared hosting as it’s slow and unreliable. Cloud hosting is the best option if you want a fast, reliable web host.

Do you offer any ongoing support or maintenance services for web design projects?

Another important question to ask web design companies is about the ongoing support and maintenance services they offer. Ideally, you want to work with a web design company that provides reliable support and assistance for web design projects. This could include help with content updates, usability testing, website performance monitoring, and more. By choosing a web design company that offers comprehensive ongoing support and maintenance services, you can ensure that your web design is always up-to-date, functional, and optimized for your target audience.

How do you handle website security?

You should also ask web design companies about their approach to web security and online privacy. In an age of data breaches and growing concerns over online privacy, it’s important to work with a web design company that takes web security seriously. This may include using SSL encryption for all web pages and the use of HTTP Strict Transport Security (HSTS) to ensure web traffic is never sent through unsecured channels. Additionally, you should ask web design companies about their systems and processes for monitoring web traffic and web security threats, as well as the tools they use to proactively protect web designs from online attacks and other risks. A web application firewall (WAF) is a common web security tool that protects web designs against malicious web traffic, spam, and other web-based threats. By choosing a web design company that takes web security seriously, you can protect your web design from attacks and safeguard sensitive data like usernames, passwords, credit card details, and more.

If I decide to switch web design companies, can my new web designer make changes to the web design that was created by the previous web design company?

When deciding on a web design company, it’s important to consider any additional fees or costs associated with switching web designers after your website has been completed. Some web design agencies may charge a fee for making changes or updates to a website that was created by other web design companies. If you want to retain control over the website and avoid any additional fees, it’s important to ask web design companies about their policy on making changes or updates to websites created by other agencies.

What’s next?

Now that you understand the importance of asking the right questions, it’s time to find a web design company that can help your business grow. At Graticle, we pride ourselves on being more than just a website builder. We are digital marketing experts who can help you achieve your online goals through stunning website design and SEO services that will drive traffic to your site. Contact us today to learn more about our services and how we can help you take your business to the next level! Call or text (360) 450-3711. We look forward to helping your business!

Frequently Asked Questions

What makes a good web designer?

A good web designer should be skilled in web design and development, with a strong understanding of web trends and best practices. They should also have experience working on web projects of all sizes, from small business websites to large enterprise platforms. Additionally, they should be able to provide insight into web optimization techniques that can help improve your site’s search rankings and user experience.

What factors do you need to consider before hiring a web design agency?

When choosing a web design agency, it is important to consider factors such as their experience, industry expertise, technical skill set, and previous portfolio of web projects. Additionally, it is essential to evaluate the agency’s communication style and overall approach to web design and development. Ideally, you should look for an agency that can provide both clear and consistent communication as well as quality web solutions that meet your business goals and objectives.

Do you need a custom web design or can you use a template?

There is no one-size-fits-all answer to this question, as the choice between custom web designs vs. templates will depend on a number of factors, including your budget, web presence goals, and technical requirements. Generally speaking, if you have a simple web presence with basic functionality needs, then a template may be the ideal choice for your business. However, if you have more complex web design and development needs or want to create a truly unique brand experience for your users, then custom web design may be the better option. Ultimately, the decision will depend on your specific business needs and web presence goals.

How can web design impact SEO?

Web design has a significant impact on SEO, as it directly impacts the user experience and overall usability of your website. Poor web design can hurt your site’s search rankings by negatively affecting things like page load speed, site navigation, and content hierarchy. Additionally, web design that is not optimized for mobile browsing can result in poor user experience and lower conversion rates. To maximize your site’s SEO potential, it is important to work with a web design agency that understands the importance of web optimization and incorporates best practices into their web design process. This will help ensure that your website ranks highly in search results and provides a positive user experience for your visitors.

Written by Shawn Hooghkirk on October 18, 2022

Last updated on October 19, 2022. Shawn is the President of Graticle, Inc.

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I highly recommend choosing Graticle for any of your graphic design needs. I worked with Shawn on designing the album artwork for an upcoming CD my band is releasing. Shawn has been a pleasure to work with. Professional, timely, creative and produces a very high quality final product. Shawn is highly skilled in many computer design programs and knowledgeable about technical design aspects that helped make this project flow smoothly. Graticle has been a very positive and rewarding company to work with and I would use Shawn again for other projects as well as recommend him highly to my friends.

Myles Lundy

The Grandtours

www.Facebook.com/The-Grandtours

Seattle, Washington

I was very happy with your work. The work was done in a timely manner, I now have a very professional website which contains all the features and items we discussed.

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I have recommended you to some other people at Abbotthouse and hope you have received some extra business from my recommendation.

Jim Abbott

Owner

Abbott House #11

www.AbbottHouse11.com

Sunriver, Oregon