Real Estate Advertisement Design Problem

February 26, 2018    Reading Time: < 1 Minute

Every week in the newspaper, there is a magazine that includes local real estate companies and the featured homes they are selling.

We’ve all seen them.

This week a quarter-page ad stood out to me:

As you can see, the listings under each house are unreadable.

So what happened?

The advertisement submitted to this magazine was in the wrong format, too small, etc. Either way, something was off and wasn’t caught before going to print.

I see things like this happen all the time and it always brings up the conversations I have with people that want something for bottom-dollar.

This is a great example of bottom-dollar results.

Did this company have an advertisement designed and created? Yes.

Did they pay a cheap price to have the advertisement designed? I’m sure of it.

Most importantly, how effective was the advertisement? I think you can answer that question.

We all learn this lesson in the life, but it’s important to restate:

You get what you pay for.

 

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Thank you for reading!

Last updated on May 04, 2020. Shawn is the President of Graticle, Inc.

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I’ve worked with Shawn the past 2 years and we went to school together, all around good dude. He is super professional at what he creates and helps you with anything he can. My site is super easy to manage but looks amazing. Thanks for everything you have done.

Chaotik Quintana

Owner & Operator

Chaotik Klothing

www.iHeartChaotik.com

Pismo Beach, California

I have worked with Shawn at Graticle for three years, which should speak volumes in and of itself. I am a high school teacher and serve as the Coordinator for the AVID program. Each August-September we create new t-shirts for distribution to all 140 of our students, along with supportive members of the faculty, staff, and administration.

My team of AVID teachers brainstorms ideas for both the front and back of the shirt, and I present the best one or two concepts to Shawn for his expert feedback. We quickly settle on the best design idea and colors, and then Shawn and I bounce more detailed suggestions off each other for a few days. His suggestions always result in significant improvements to my rough concept. He presents me with graphic “rough drafts” at each stage of our discussion until we have a design I’m really happy with.

Shawn then works his magic, and the final design is the work of a consummate professional. We get tons of compliments on our shirts, starting with our t-shirt printer, and usually end up having to do a second print run for additional faculty and staff who want one of the shirts. This year, a middle school in Southern California saw the design and asked if they could use it.

Another positive aspect of working with Graticle is that Shawn is easy to reach by phone or email, and he is very responsive. I hear back from him either the same day or the next day.

Working with Shawn and Graticle has been a pleasure, He produces good work quickly and at a fair price. I recommend him to you without reservation.

Bill Wolfe

Teacher & AVID Coordinator

Taft Union High School

www.taft.k12.ca.us

Taft, California