Real Estate Advertisement Design Problem

February 26, 2018    Reading Time: 1 Minute

Every week in the newspaper, there is a magazine that includes local real estate companies and the featured homes they are selling.

We’ve all seen them.

This week a quarter-page ad stood out to me:

As you can see, the listings under each house are unreadable.

So what happened?

The advertisement submitted to this magazine was in the wrong format, too small, etc. Either way, something was off and wasn’t caught before going to print.

I see things like this happen all the time and it always brings up the conversations I have with people that want something for bottom-dollar.

This is a great example of bottom-dollar results.

Did this company have an advertisement designed and created? Yes.

Did they pay a cheap price to have the advertisement designed? I’m sure of it.

Most importantly, how effective was the advertisement? I think you can answer that question.

We all learn this lesson in the life, but it’s important to restate:

You get what you pay for.

 

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Thank you for reading!

Last updated on February 26, 2018. Shawn is the President of Graticle, Inc.

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I highly recommend choosing Graticle for any of your graphic design needs. I worked with Shawn on designing the album artwork for an upcoming CD my band is releasing. Shawn has been a pleasure to work with. Professional, timely, creative and produces a very high quality final product. Shawn is highly skilled in many computer design programs and knowledgeable about technical design aspects that helped make this project flow smoothly. Graticle has been a very positive and rewarding company to work with and I would use Shawn again for other projects as well as recommend him highly to my friends.

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The Grandtours

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I have been working with Shawn for several months. In my past life, I have worked with a variety of developers, so have some experience with this profession. I find that Shawn relates well to the needs of normal human beings who have a vision, but just want technical solutions. He communicates well, has reasonable prices, and delivers as promised. What more can you ask for.

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Longview, Washington