Real Estate Advertisement Design Problem

February 26, 2018    Reading Time: < 1 Minute

Every week in the newspaper, there is a magazine that includes local real estate companies and the featured homes they are selling.

We’ve all seen them.

This week a quarter-page ad stood out to me:

As you can see, the listings under each house are unreadable.

So what happened?

The advertisement submitted to this magazine was in the wrong format, too small, etc. Either way, something was off and wasn’t caught before going to print.

I see things like this happen all the time and it always brings up the conversations I have with people that want something for bottom-dollar.

This is a great example of bottom-dollar results.

Did this company have an advertisement designed and created? Yes.

Did they pay a cheap price to have the advertisement designed? I’m sure of it.

Most importantly, how effective was the advertisement? I think you can answer that question.

We all learn this lesson in the life, but it’s important to restate:

You get what you pay for.

 

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Thank you for reading!

Written by Shawn Hooghkirk on February 26, 2018

Last updated on May 04, 2020. Shawn is the President of Graticle, Inc.

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