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Roofing Company Web Design Ideas: Boost Your Business

March 09, 2022    Reading Time: 5 Minutes

Are you a roofing company that is looking to improve your web presence? If so, you are in luck! In this blog post, we will discuss some web design ideas that will help boost your business. Having a well-designed website is essential for any roofing company. It allows potential customers to learn more about your services and see examples of your work. A good web design will also help improve your SEO ranking, which can lead to even more business opportunities. So, without further ado, let’s get started!

Roofing Web Design Tips

One of the best web design ideas for roofing companies is to create a visually appealing website. This means using eye-catching images and graphics, as well as engaging text. Your website should be easy to navigate, so potential customers can easily find the information they are looking for. It’s also important to make sure your website is mobile-friendly, as more and more people are using their smartphones to access the internet.

In addition to a visually appealing website, it’s also important to have informative content. Your website should include information about your roofing company, as well as the services you offer. You can also use your blog to post articles about roofing tips and advice. This will not only help improve your web traffic, but it will also show potential customers that you are an expert in your field.

Let’s dive in and take a closer look at some web design tips for roofing companies.

Creating a Visually Appealing Website

Eye-catching images and graphics:

When it comes to web design, visuals are key. People are visual creatures, so using high-quality images and graphics is a great way to capture their attention. Use images that are relevant to your roofing company, such as pictures of your work or before-and-after photos. You can also use infographics to highlight important information about your company or services.

Engaging text:

In addition to using visuals, it’s also important to use engaging text. Your website should be easy to read, with short and concise paragraphs. Use headings and subheadings to break up your text and make it easier to scan. And don’t forget to use keyword-rich phrases, as this will help improve your SEO ranking.

Easy to navigate:

Your website should also be easy to navigate, so potential customers can easily find the information they are looking for. Include a search bar on your homepage, and make sure all your pages are well organized. You can also use drop-down menus to help people navigate your website.

Mobile-friendly design:

With more people using their smartphones to access the internet, it’s important to make sure your website is mobile-friendly. This means using a responsive design that will adjust to any screen size. You should also use large font sizes and buttons, as this will make it easier for people to navigate your website on their mobile devices.


When it comes to web design, it’s important to showcase your services. This means using a dedicated Services page on your website. On this page, you can list the different roofing services you offer, as well as provide descriptions and photos. You can also use testimonials from previous customers to help show off your work.


A Gallery is another great way to showcase your work. This can be a separate page on your website, or you can include photos in your blog posts. Include before-and-after photos of your work, as well as any other relevant images. This is a great way to show potential customers the quality of your work.

Contact information:

Make sure to include your contact information on your website. This should include your phone number, email address, and mailing address. You can also use a contact form so potential customers can easily get in touch with you.


Including reviews on your website is a great way to build trust with potential customers. You can include testimonials from previous customers, as well as any industry awards or recognitions you’ve received. This will help show potential customers that you’re a reputable roofing company.


Make sure to use keyword-rich phrases throughout your website. This will help improve your SEO ranking and make it easier for potential customers to find you online. For example, you can use phrases like “roofing company”, “roofing contractor”, or “roofer”.

When people search online for these terms, your website will be more likely to show up in the search results.

If you don’t include keywords in your web content, you’re missing out on a valuable opportunity to improve your SEO ranking.

Ongoing Search Engine Optimization (SEO):

SEO is an ongoing process, which means you need to continuously work on it. This includes adding new content to your website, as well as updating your existing web pages. You should also use social media to promote your website and blog posts. By doing this, you’ll help improve your web traffic and visibility online.

Contact forms:

Including a contact form on your website is a great way to make it easy for potential customers to get in touch with you. Make sure to include all the relevant fields, such as name, email address, and phone number. You can also add a message field so potential customers can leave you a detailed message.


If you have a physical location, it’s important to include a map on your website. This will help potential customers find your roofing company. You can use Google Maps or another mapping service to add a map to your website.

Unique selling proposition (USP):

Your website should also include a Unique Selling Proposition (USP). This is a brief statement that explains what makes your roofing company different from the competition. For example, you might say that you offer free estimates or have a lifetime warranty on all your work.

This is a great way to set yourself apart from the competition and attract more potential customers.

Fast loading website:

Finally, make sure your website is fast loading. This is important for both desktop and mobile users. A slow-loading website can be frustrating to use and may cause potential customers to leave your site. Not to mention, your search engine rankings will suffer if your website is slow.

Make sure to test your website speed and make any necessary changes to improve it. You can use Google’s PageSpeed Insights tool to test your site speed and get tips on how to improve it.

Final thoughts

A website is like a roof: it’s important to make sure it’s visually appealing, informative, and easy to navigate. Just as you wouldn’t want leaks in your roof, you don’t want potential customers to leak away because your website wasn’t up to par. Use these web design tips for roofing companies to help boost your business.

A well-designed website is key for any roofing company looking to improve their web presence. At Graticle, we specialize in creating beautiful and effective websites that help businesses like yours attract more customers. In addition to having an aesthetically pleasing website, it is important to make sure your site is also optimized for search engines. This will help you rank higher in search results, which can lead to even more business opportunities. If you are interested in learning more about our web design services, please contact us today. We would be happy to discuss your options and answer any questions you may have. Thanks for reading!

Written by Shawn Hooghkirk on March 09, 2022

Shawn is the President of Graticle, Inc.

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I highly recommend choosing Graticle for any of your graphic design needs. I worked with Shawn on designing the album artwork for an upcoming CD my band is releasing. Shawn has been a pleasure to work with. Professional, timely, creative and produces a very high quality final product. Shawn is highly skilled in many computer design programs and knowledgeable about technical design aspects that helped make this project flow smoothly. Graticle has been a very positive and rewarding company to work with and I would use Shawn again for other projects as well as recommend him highly to my friends.

Myles Lundy

The Grandtours

Seattle, Washington

Let me start by saying if you choose Graticle Design for your website needs, you’ve made the right choice!

Four months ago, I started a new online business. I hired a company that I had found online, to design and build my new business website. Let’s just say, it has been a complete nightmare the past few months trying to get the work done that I needed on my site. I would email them when I needed something and sometimes get no response for days. Not to mention, the amount of time it took for them to get the work done and the high cost of their services. This situation had me extremely stressed out. I must add that I am not computer savvy. Therefore, I depended on this company for all of my website needs. Finally, after months of anxiety, frustration and utter disgust, I decided to search the web for a new website design company. I searched and interviewed many. However, I felt the most comfortable with Graticle Design. When I spoke with Shawn Hooghkirk, I felt a sense of trust and ease after our very first phone interview. Shawn actually took the time to listen and understand my concerns, expectations and everything I wanted for my website. After our first interview, I hired Graticle Design. This was the best decision for my business website and for myself as well. They are fast, efficient, reasonably priced and might I add, very skilled. I am beyond impressed with their service and I couldn’t be happier! I no longer have to stress and worry. I know that I can count on this company for all of my website needs. Most importantly, they do an incredible job!

Thank you Graticle Design! Your team is amazing!




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