If you have any chance to succeed in this day and age, you’re going to need a website. Trust me, your customers are searching online and not just picking up the phone. They are browsing your competitor’s websites to see if they look like the type of company they would like to hire. They are skipping over the roofing companies that don’t have a website. Plus, those roofing companies aren’t showing up anywhere near the top of the list without a website.
Think about the last time you hired a professional. You did a Google search, looked at a few company websites online, read the reviews, and contacted the top 1- 3. Odds are you didn’t contact any company without a website.
A roofing company without a website is becoming more uncommon. Customers want to look at your website to see the services you provide and the work you’ve done. They want to know if you have what it takes to complete their job. They also want to see pictures of your staff and read your company’s story. In a sense, your website turns into a referral for your business. If done correctly, your website is your salesman online every hour of every day.
Roofing Company Website Design
What I would like to do now is show you a roofing web design we did for one of our customers, Pacific Roof LLC in Vancouver, Washington.
We built their website on our premade small business website package which consists of everything you need to get your roofing company online. It includes a domain name, hosting, SSL certificate, website backups and security. Our customers enjoy having to go through only one company for their online presence. It makes it easy for them to focus on what they do best and let us take care of what we do best.
When you look at their website, it’s clear what they do. They are the Pacific Northwest roofing experts. Their phone number is listed in the top right corner of the screen, their logo is prominent, and the option to get a free estimate by clicking the button is right there. It couldn’t be simpler for the visitor to take the next step.
Scroll down the page and you get a chance to read about what makes this roofing company better than their competition. It’s clear, concise and at the end it’s followed with a call to action for the visitor to contact them for free estimate.
You’ll also notice, at the bottom of every page is a contact form. This allows the visitor to easily and quickly send their questions to the company. There is also a form on the contact page, but this form at the bottom of each page makes it much easier (and more likely) for the visitor to send a message. You always want to make it easy for your visitor to contact your business, and we found these forms to work extremely well.
You’ll notice at the very bottom of each page, all the company’s contact information is listed. We’re being redundant here, but it’s a good thing. You can never be too redundant with your contact information. The last thing you want is for your visitor to not be able to find it or have to work to find it. It should always be available if you want your website to work for your business.
On the services page, there are photos and names of each of the services that they provide. This gives their visitors a good idea on what they offer. Just because you are a roofing company doesn’t mean that you provide every roofing service under the sun. It’s crucial that you are clear on what services you do provide.
On the about us page, they list the top seven things people should look for when hiring a roofing company. This is a great chance for them to showcase the benefits and selling points for this roofing company. At the end, you’ll see that it’s followed up by a called action asking the visitor to contact them today to schedule an inspection.
Lastly, there is a contact page which again reiterates all their contact information, including in easy to use form for visitors to fill out. One thing is for certain, there is no question on how to contact this roofing business.
If you click around, you’ll also notice that the website is fast, and easy to use. This is not just an online brochure, but a sales-driven website that works for this roofing business.
Looking for Roofing Web Design?
We’d love to help your roofing business get the recognition it deserves online. We provide custom solutions and also our small business premade website package as you’ve seen above. Everything you need for your website, we provide. That way you only have to work with one company, us.
Looking forward to hearing from you!