Sales-Driven Web Design: How to Convert More Visitors Into Customers

September 23, 2022    Reading Time: 8 Minutes

Sales-driven web design is all about converting website visitors into paying customers. It’s a process of creating a website that is designed to persuade and convince people to take the desired action. Too often, businesses focus on aesthetics rather than on what will actually make them money. In this blog post, we’ll discuss some tips for creating a sales-driven web design that will help you increase your conversion rate and boost your profits!

First, let’s talk about sales and how it relates to web design.

Sales is the process of persuading someone to take a desired action, such as buying a product or signing up for a service. In order for sales to be effective, it must be targeted and tailored to the specific needs of the customer. The same is true for web design. Your website should be designed with your target customer in mind. What are their needs? What are their pain points? What will persuade them to take the desired action?

Think about your own web browsing habits. When you land on a website, what makes you stay and browse around? Conversely, what makes you click the back button and leave immediately? Chances are, it’s not just because of the website’s aesthetics. It’s because the website is relevant to your needs and interests, and it’s easy to use.

Creating a sales-driven web design begins with understanding your target customer and what they want. Once you know that, you can start creating a website that meets their needs and persuades them to take the desired action.

What are the four types of visitors?

There are four main types of website visitors:

#1) Prospects: people who are interested in your product or service but haven’t made a purchase yet

#2) First-time buyers: people who have purchased from you before but aren’t loyal customers yet

#3) Loyal customers: people who regularly purchase from you and are the backbone of your business

#4) Window shoppers: people who are just browsing and have no intention of purchasing anything

Each type of visitor needs to be treated differently when it comes to web design. For example, first-time buyers will need more hand-holding and convincing than loyal customers. And window shoppers need to be shown why your product or service is worth their time and money.

Your web design should be tailored to the needs of each type of visitor. That means creating different web pages for each type of visitor, with the goal of persuading them to take the desired action.

Here’s how you can address each type of visitor with sales-driven web design:

Prospects:

The goal with prospects is to introduce them to your product or service and persuade them to take the next step, such as signing up for a free trial. To do this, you need to create web pages that highlight the features and benefits of your product or service. You should also include calls-to-action (CTAs) that encourage prospects to take the next step.

First-time buyers:

The goal with first-time buyers is to turn them into loyal, repeat customers. To do this, you need to create web pages that focus on the customer experience. That means making it easy for them to purchase from you, and providing outstanding customer service if they have any problems. You should also include CTAs that encourage first-time buyers to buy again.

Loyal customers:

The goal with loyal customers is to keep them coming back for more. To do this, you need to create web pages that focus on loyalty programs and rewards. You should also include CTAs that encourage loyal customers to refer their friends and family.

Window shoppers:

The goal with window shoppers is to persuade them to take the desired action, such as signing up for a free trial or making a purchase. To do this, you need to create web pages that focus on the benefits of your product or service. You should also include CTAs that encourage window shoppers to take the next step.

Creating a sales-driven web design is all about understanding your target customer and what they need. Once you know that, you can start creating web pages that are tailored to their needs and persuade them to take the desired action.

Sales Funnels

Now, let’s talk about sales funnels for a minute. A sales funnel is the process that you take a customer through from the time they first learn about your product or service until the time they make a purchase. There are three stages to a sales funnel:

  1. The Awareness Stage: This is the stage where prospects become aware of your product or service. They might see an ad, read a blog post, or get an email from you.
  2. The Interest Stage: This is the stage where prospects are interested in your product or service and want to learn more about it. They might visit your website, read more blog posts, or sign up for your email list.
  3. The Decision Stage: This is the stage where prospects are ready to make a purchase. They might compare your product to other similar products, read reviews, or talk to someone who’s already a customer.

If you want to convert more visitors into customers, you need to take them through a sales funnel. By doing so, you’ll be able to nurture them and build a relationship with them until they’re ready to buy.

Creating a sales-driven website

Now let’s take a look at how you can convert more visitors into customers with sales-driven web design:

Make sure your web pages are relevant to your target customer

The more relevant your web pages are, the more likely it is that they’ll take the desired action. For example, if you’re targeting first-time buyers, your web pages should focus on the customer experience. And if you’re targeting window shoppers, your web pages should focus on the benefits of your product or service. When in doubt, put yourself in your target customer’s shoes and think about what would persuade you to take the desired action.

Highlight the features and benefits of your product or service

Your web pages should highlight the features and benefits of your product or service. This will help prospects understand what you’re offering and why it’s worth their time and money. For example, if you’re selling a new type of toothbrush, your web page should highlight the features that make it unique, such as its ergonomic design or advanced bristles. It should also highlight the benefits, such as how it can help improve oral health.

Include calls-to-action (CTAs)

Your web pages should include CTAs that encourage visitors to take the next step, such as signing up for a free trial or making a purchase. The more specific your CTAs are, the more likely it is that visitors will take action. For example, instead of saying “Sign Up Now,” you could say “Get a Free Trial of Our Toothbrush.”

Make it easy for visitors to take action

You should also make it easy for visitors to take the desired action. That means providing clear and concise instructions on how to sign up for a free trial or make a purchase. You should also include links to the relevant pages, such as the pricing page or checkout page.

Use images and videos that help tell your brand’s story and persuade visitors to take action

Images and videos can be powerful tools for persuasion. They can help tell your brand’s story and show prospects why your product or service is worth their time and money. For example, if you’re selling a new type of toothbrush, you could include a video that shows how it works. You could also include images that show people using the toothbrush and smiling.

Focus on the customer experience

The goal with first-time buyers is to turn them into loyal, repeat customers. To do this, you need to create web pages that focus on the customer experience. That means making it easy for them to purchase from you, and providing outstanding customer service if they have any problems. You should also include CTAs that encourage first-time buyers to buy again.

Include calls-to-action (CTAs) on your web pages

Your web pages should always include CTAs that encourage visitors to take the next step. For example, if you’re trying to get prospects to sign up for a free trial, your CTA could say “Sign Up for a Free Trial.” And if you’re trying to get window shoppers to purchase your product, your CTA could say “Buy Now.”

Make sure your web pages are easy to navigate

Your web pages should be easy to navigate so that visitors can find what they’re looking for quickly and easily. That means including clear and concise links, as well as an easy-to-use search bar. If your web pages are difficult to navigate, visitors will likely leave without taking the desired action.

Ensure that your web pages load quickly

Your web pages need to load quickly so that visitors don’t get impatient and leave before they’ve had a chance to see your content. To do this, you should compress your images and remove any unnecessary code. You can also use a content delivery network (CDN) to speed up the loading time of your web pages.

Use persuasive language

The language you use on your web pages can make a big difference in how effective they are at persuading visitors to take the desired action. For example, if you’re trying to get prospects to sign up for a free trial, your CTA might say “Start your free trial today!” This is much more persuasive than simply saying “Sign up for a free trial.”

Make sure your web pages are mobile-friendly

More and more people are using their smartphones to browse the web, so it’s important to make sure your web pages are mobile-friendly. That means they should be easy to read and navigate on a small screen. If your web pages aren’t mobile-friendly, you’re likely losing out on a lot of potential customers.

Mistakes to avoid:

  • Don’t make your web pages too long or complex. Visitors will get bored and click away before they’ve had a chance to learn about your product or service.
  • Don’t use jargon or technical language that visitors won’t understand. Keep your language simple and easy to read.
  • Don’t include too many CTAs on your web pages. This will just confuse visitors and make them less likely to take action.
  • Don’t forget to proofread your web pages before you publish them. Typos and grammatical errors will make you look unprofessional and could hurt your credibility.

Conclusion

Now that you understand the basics of sales-driven web design, it’s time to take action! If you’re feeling overwhelmed or don’t have the time to create a website that follows these principles, don’t worry. Our team at Graticle is here to help. We specialize in creating high-converting websites and can work with you to make sure your website is designed for success. Contact us today to get started! Call (360) 450-3711 or send us a message. Looking forward to helping you!

Sales and web design frequently asked questions

How web design can improve your sales?

Sales and web design go hand-in-hand. In today’s digital world, first impressions matter more than ever before. Your website is often the first interaction potential customers have with your business, so it’s important to make sure that your site is designed in a way that will encourage them to convert into paying customers.

How do I get customers to stay on my website?

There are a number of web design elements that can help keep visitors on your site longer, such as an engaging and visually appealing design, helpful and relevant content, easy navigation, and clear calls-to-action.

What is a conversion?

A conversion is a goal that a website visitor completes, such as making a purchase, signing up for a newsletter, or filling out a contact form.

What are some web design best practices for increasing conversions?

Some web design best practices for increasing conversions include using strong calls-to-action, designing for mobile devices, and creating

What is a good lead conversion?

There is no one-size-fits-all answer to this question, as the definition of a “good” lead conversion will vary depending on your business and goals. However, a good starting point is to aim for a lead conversion rate of at least two percent.

How do sales funnels generate traffic?

Sales funnels can generate traffic through a number of channels, such as organic search, paid search, social media, email marketing, and referral traffic.

What’s the best way to increase web traffic?

There is no one definitive answer to this question. However, some common strategies for increasing web traffic include optimizing your website for search engines, using social media to promote your website, and creating great content that will encourage people to link to your site.

How can web design increase ROI?

Web design can increase ROI in a number of ways, such as by increasing conversion rates, reducing bounce rates, and improving the overall user experience of your website.

Written by Shawn Hooghkirk on September 23, 2022

Last updated on September 23, 2022. Shawn is the President of Graticle, Inc.

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