Speed Kills: Why Website Speed is Important for Sales

March 22, 2022    Reading Time: 5 Minutes

In today’s digital age, website speed is more important than ever. Studies have shown that website speed directly affects sales and conversion rates. If your website is slow, you’re losing money. In this blog post, we will discuss the importance of website speed and how to optimize your website for the best results.

Imagine you’re trying to load a website and it’s taking forever. You eventually get frustrated and leave, never to return. This happens more often than you think, and it’s one of the reasons why website speed is so important. If your website takes too long to load, you’re losing potential customers and sales.

There are a number of factors that contribute to website speed. Let’s take a look at each of these factors.

Website Hosting

One of the most important factors in website speed is your website hosting. If you’re using a shared hosting plan, your website speed will be affected by the other websites on that server. Upgrade to a dedicated server, VPS, or cloud hosting for the best website speed.

Server Response Time

is the time it takes for your server to respond to a user’s request. The faster your server responds, the faster your website will load. You can improve server response time by using a content delivery network (CDN), which stores your website’s content on multiple servers around the world. This way, users can access your content from the closest server, which reduces loading times.

Use a Content Delivery Network

A content delivery network (CDN) is a group of servers that deliver content to users based on their location. CDNs can help improve website speed by delivering content from a server that is closer to the user’s location.

This reduces the amount of time it takes for the content to travel from the server to the user’s device, resulting in faster website loading times.

Optimize Images

Image size is another important factor in website speed. Large images take longer to load, so it’s important to optimize your images for the web. You can do this by reducing file size without compromising quality. There are many online tools that can help you with this, such as TinyPNG.

Compression

Compressing your website’s files can also help improve website speed. This is because compressed files take up less space, which means they can be loaded faster. Gzip is the most popular compression method and it can be enabled on most servers.

Minify Resources

Minifying your website’s resources, such as HTML, CSS, and JavaScript files, can also help improve website speed. This is because minified files are smaller in size, which means they can be loaded faster.

Caching

Caching can also help improve website speed. Caching is the process of storing website data in temporary files, so that it can be quickly accessed the next time a user visits your website. This reduces loading times and improves performance. Caching also reduces the strain on your server, which can further improve website speed.

For example, WordPress websites have a database that stores all of the website’s data. When a user visits a WordPress website, the server has to retrieve the data from the database and then generate the website. This process can take some time, particularly for larger websites. However, if you enable caching, WordPress will store a cached version of your website, so that it doesn’t have to regenerate the website each time a user visits. This can significantly improve website speed.

Mobile Friendliness

Mobile friendliness is also important for website speed. In fact, Google now uses mobile-friendliness as a ranking factor in its search algorithm. This means that if your website is not mobile-friendly, it will rank lower in search results, which can lead to fewer visitors and sales.

To make your website mobile-friendly, you need to use a responsive design. This means that your website will automatically adjust to fit the screen size of any device. You can also use a separate mobile website, although this is not as effective as a responsive design.

You can test the mobile-friendliness of your website using Google’s Mobile-Friendly Test tool. Just enter your website’s URL and Google will tell you if your website is mobile-friendly.

Optimize Database

Odds are likely that your website uses a database, such as MySQL. Over time, your database can become bloated with redundant data. This can slow down website speed, as your server has to sift through all of this data to find the information it needs.

Page Size

Page size is another important factor in website speed. The larger your pages, the longer they will take to load. You can reduce page size by optimizing your website’s code and removing unnecessary files, such as large images.

Load Time

Load time is the amount of time it takes for a page to load. This is determined by several factors, including page size, server speed, and website traffic.

You can test your website’s load time using Google’s PageSpeed Insights tool. Just enter your website’s URL and Google will give you a report detailing ways to improve website speed.

Reduce Redirects

Redirects are used to send users from one URL to another. They are often used when a website’s URL has been changed.

While redirects are necessary in some cases, they can also slow down website speed. This is because each time a user is redirected, the server has to retrieve the new page, which takes time.

You can reduce the number of redirects on your website by carefully planning your website’s structure and only using redirects when absolutely necessary.

Lazy Load Images

Lazy loading is a technique that delays the loading of images until they are needed. This can help improve website speed, as your server doesn’t have to load all of the images on a page at once.

Don’t Host Your Videos on Your Website

If you have videos on your website, don’t host them on your website. This can slow down website speed, as videos take up a lot of space and bandwidth.

Instead, host your videos on a third-party video hosting service, such as YouTube or Vimeo. Then, embed the videos on your website using the video hosting service’s embed code.

Hire a Web Design Company

If you want to ensure that your website is fast, hire a professional web design company like Graticle. Web design companies have the experience and expertise necessary to optimize your website for speed.

When choosing a web design company, be sure to ask about their website speed optimization services. This way, you can be sure that they will take the necessary steps to improve website speed.

Wrapping Up

Website speed is important for sales because it can improve conversion rates, website ranking, and mobile friendliness. You can improve website speed by caching, optimizing your database, reducing page size, and reducing redirects. You can also lazy load images to further improve website speed. Finally, don’t host your videos on your website; instead, use a third-party video hosting service.

We hope this blog post has convinced you of the importance of website speed. If you are looking for help optimizing your website, our team at Graticle is here to assist you. We know how to get your website running as quickly as possible without sacrificing quality or functionality. Contact us today to learn more about our services and how we can help improve your website’s performance! Call (360) 450-3711

Written by Shawn Hooghkirk on March 22, 2022

Shawn is the President of Graticle, Inc.

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We have used Shawn at Graticle Design on several web design projects and have always been extremely pleased with the end results. One of the fantastic things about working with Shawn is that he asks all the right question about our company, product and our customer base. Then, from these very insightful conversations, he is able to rapidly create a design that always feels fresh and new, as well as being something that completely envelops all of our needs.

Every time we work with Shawn, he exceeds our expectations. This is saying a lot because after working on several projects with him, we have very high expectations of his ability to make each and every design special, unique and ultimately profitable for us.

Justin Spafford

Audiotech, Inc.

www.audiotech.com

Chicago, Illinois

Excellent service in helping us get our 24 websites updated and secure! Thank you, Shawn, for all your efforts. I especially appreciate the explanation videos and animation you provide to explain the work you do. I look forward to many more projects with you and your team.

Modulog

Owner

Modulog, Inc.

modulog.com

Vancouver, Washington