Stop Killing Your Sales By Having A Beautiful Website That Doesn’t Work

September 30, 2021    Reading Time: 2 Minutes

A beautiful website is nice to look at, but it won’t bring in sales. You need a high-converting website that performs by bringing in leads and new customers.

When choosing your design and layout for your site you want something clean and user friendly while also showcasing the best of what you do. Give users an idea on how they can benefit from working with you or purchase whatever product/service you’re providing them. You can do this by using call-to-action (call us, take the next step, etc.). throughout the page which should lead potential clients directly into the buying process without having to navigate away from where they are currently in order to take the next step in purchasing the product/service.

Quality content can be persuasive, so make sure your site has plenty of great information that is going to provide value. That’s what Google looks for when they search for material on the web: useful information that provides value and answers questions. If people find your site through one of these searches and believe that your stuff isn’t valuable or credible, then chances are they won’t come back.

A good website needs to be easy on the eyes but also function well by driving conversions through it’s design and layout. You don’t want to overload visitors with too much text, images, videos etc. You want people who come across your page to know exactly what you do and how they could benefit from working with you without having anything confusing them so that they stay interested enough to contact you for more information if necessary. Because once a potential client leaves your site there is little chance of getting them back unless something about your company stands out.

The last thing I’ll add here is that you should always be sure to optimize your website for search engines so that it can be found easier by potential clients. Because even if you have the most beautiful high-converting website in the world, if no one knows about it, it’s still not going to do anything for your business. You can do this by using SEO (search engine optimization) techniques such as writing great content, creating great titles and meta descriptions for each page, adding in relevant keywords to the site where they make sense and adding in XML sitemaps. This process can be time consuming so you’ll want to start this as soon as possible so that your site ranks well when people are looking for whatever your offering is. You can also hire a company like ours to optimize your website.

Websites are more than just pretty faces, and it’s important to make sure you have the right one for your business. Not all website design is created equal- some will bring in sales while others only look nice on a screen or from afar!

Need a website? We can help!

We’ve helped hundreds of businesses create beautiful websites that convert. We work with you to build the perfect site for your business. Get started today! Call or text us (360) 450-3711.

Shawn is the President of Graticle, Inc.

Want a Quote on Your Project? Answer a Few Questions »

I have worked with Shawn at Graticle for three years, which should speak volumes in and of itself. I am a high school teacher and serve as the Coordinator for the AVID program. Each August-September we create new t-shirts for distribution to all 140 of our students, along with supportive members of the faculty, staff, and administration.

My team of AVID teachers brainstorms ideas for both the front and back of the shirt, and I present the best one or two concepts to Shawn for his expert feedback. We quickly settle on the best design idea and colors, and then Shawn and I bounce more detailed suggestions off each other for a few days. His suggestions always result in significant improvements to my rough concept. He presents me with graphic “rough drafts” at each stage of our discussion until we have a design I’m really happy with.

Shawn then works his magic, and the final design is the work of a consummate professional. We get tons of compliments on our shirts, starting with our t-shirt printer, and usually end up having to do a second print run for additional faculty and staff who want one of the shirts. This year, a middle school in Southern California saw the design and asked if they could use it.

Another positive aspect of working with Graticle is that Shawn is easy to reach by phone or email, and he is very responsive. I hear back from him either the same day or the next day.

Working with Shawn and Graticle has been a pleasure, He produces good work quickly and at a fair price. I recommend him to you without reservation.

Bill Wolfe

Teacher & AVID Coordinator

Taft Union High School

Taft, California

Shawn is a complete package. He’s creative, fast and prolific. Just as important, he has r-a-n-g-e. I’ve worked with him on a variety of projects, digital and traditional, corporate and retail–he always understands what the assignment demands. Shawn was on my shortlist of designers three hours into our first gig together. Highly recommended.

Dave Greeley


Concord, Maine