Strategies to Make Your Website Stand Out

June 24, 2022    Reading Time: 8 Minutes

If you’re like most business owners, you want your website to stand out from the competition. You may feel like you’ve done everything possible, but your website still looks just like everyone else’s. This can be a huge problem, because it’s very difficult to attract new customers when your website looks just like everyone else’s. In this blog post, we will discuss actionable strategies that will help make your website stand out from the competition!

Website design

One of the most important things to consider when making your website stand out is your website design. This includes everything from the overall look and feel of your website to the specific elements that you include on each page. When potential customers visit your website, they should be able to immediately tell that it is unique and different from other websites in your industry.

Some specific website design elements that you may want to consider include:

The overall look and feel of your website:

This includes the colors, fonts, and layout that you use on each page. You want to make sure that your website looks professional and is easy to navigate.

The specific elements that you include on each page:

This includes the images, videos, and text that you use on each page. You want to make sure that each element serves a purpose and helps improve the user experience.

Your website’s content:

This includes the text, images, and videos that you use on your website. You want to make sure that your content is original and relevant to your target audience.

If you’re not sure where to start with your website design, we recommend working with a professional web designer. They will be able to help you create a website that is unique and different from your competitors.

Branding

Another important thing to consider when making your website stand out is your brand. Your brand is what sets you apart from your competitors and helps you attract new customers. When potential customers visit your website, they should be able to immediately tell that it is part of your brand.

Some specific branding elements that you may want to consider include:

Your website’s logo:

Your website’s logo should be prominently displayed on each page. It should be simple and easy to remember.

Your website’s color scheme:

Your website’s color scheme should be consistent with your other marketing materials. You want to make sure that your website colors help you stand out from your competitors.

Your website’s tagline:

Your website’s tagline should be short, catchy, and easy to remember. It should sum up what your website is all about.

Make it more engaging

Once you have a website that is designed well and branded correctly, you need to make sure that it is more engaging than your competitors’ websites. You want potential customers to spend time on your website and interact with your content.

Some specific things that you can do to make your website more engaging include:

Add videos:

Videos are a great way to engage website visitors. They can help explain your products or services in an interesting and engaging way.

Add fun elements:

Fun elements, such as games or quizzes, can help website visitors interact with your content in a more fun and engaging way.

Engaging content:

Your website’s content should be engaging and interesting. It should be relevant to your target audience and provide value.

Usability and user experience

Another important factor to consider when making your website stand out is usability and user experience. You want to make sure that your website is easy to use and navigate. Potential customers should be able to easily find the information they’re looking for on your website.

Some specific things to consider when it comes to usability and user experience include:

The overall layout of your website:

You want to make sure that your website is easy to navigate and that potential customers can easily find the information they’re looking for.

The specific elements on each page:

You want to make sure that each element on your website serves a purpose and helps improve the user experience.

Your website’s loading speed:

You want to make sure that your website loads quickly. Potential customers are likely to leave your website if it takes too long to load.

Including testimonials and customer reviews:

Testimonials and customer reviews can help improve the credibility of your website. Including them on your website can help increase trust and confidence in your business.

Making sure your website is mobile-friendly:

More and more people are using their mobile devices to access the internet. You want to make sure that your website is designed to be used on a mobile device.

Creative layout

The layout of your website should be creative and different from your competitors. You want potential customers to take notice of your website when they see it.

Some specific things that you can do to make sure your website’s layout is creative and different include:

Using unique fonts:

Using unique fonts can help make your website stand out. Be careful not to use too many different fonts, as this can make your website look cluttered.

Using creative visuals:

Using creative visuals, such as infographics or images, can help make your website more visually appealing.

Add animation:

Adding animation to your website can help make it more engaging and interesting. Be careful not to overdo it, as too much animation can be distracting.

Blogging

Blogging is a great way to make your website more engaging and interesting. You can use your blog to provide valuable information to your target audience. potential customers.

Some specific things that you can do to make your website stand out with blogging include:

Write interesting and engaging blog posts:

Your blog posts should be interesting and engage website visitors. They should be relevant to your target audience and provide value.

Include images and videos:

Images and videos can help make your blog posts more engaging. They can also help explain your products or services in an interesting way.

Write guest blog posts:

Guest blog posts can help increase the exposure of your website. You can guest blog on other websites that are relevant to your business.

Copy that is compelling and interesting

The copy on your website should be compelling and interesting. It should be relevant to your target audience and provide value. It should also be easy to read and understand.

For instance, if you are targeting a younger audience, your website copy should be more casual and fun. However, if you are targeting a more mature audience, your website copy should be more professional.

Some specific strategies you can use to make your website copy stand out include:

Do some research:

Before you write your website copy, do some research on your target audience. What are their interests? What do they care about? What would be most useful to them?

Use humor:

Humor is a great way to engage your website visitors and make your website more memorable.

Be personal:

Be personal in your website copy. Write as if you are talking to a friend.

Tell a story:

Stories are a great way to connect with your website visitors and make your website more relatable.

Use strong words:

Use strong, powerful words that pack a punch. For example, instead of saying “good,” try using words like “amazing” or “fantastic.”

Be relevant:

Make sure your website copy is relevant to your target audience. Write about topics that are interesting and useful to them.

Use strong visuals:

In addition to strong website copy, you should also use strong visuals. Use high-quality images and videos that are relevant to your website content.

Keep it short and sweet:

Website visitors have short attention spans, so make sure your website copy is short and to the point. Get straight to the point and don’t include any fluff.

Search engine optimization

Another important thing to consider when making your website stand out is search engine optimization (SEO). SEO is the process of optimizing your website for the search engines so that you can rank higher in the search results. When potential customers search for keywords related to your business, you want your website to be one of the first results that they see.

Some specific SEO strategies that you may want to consider include:

Keyword research:

You need to make sure that you are using the right keywords on your website. Keyword research is the process of finding and targeting the right keywords for your website.

On-page optimization:

This is the process of optimizing your website’s content and design for the search engines. You want to make sure that each page on your website is optimized for the keywords that you are targeting.

Off-page optimization:

This is the process of promoting your website on other websites and online platforms. This includes things like link building and social media marketing.

If you’re not sure where to start with SEO, we recommend working with a professional SEO company. They will be able to help you optimize your website so that you can rank higher in the search results.

Watch your analytics:

It’s important to track your website’s analytics so that you can see how your website is performing. Analytics will show you things like how much traffic you are getting, where your website visitors are coming from, and what pages they are visiting.

This information can be helpful in making decisions about your website. For example, if you see that your website traffic is coming from social media, you may want to focus more on promoting your website on social media.

Some specific analytics that you may want to track include:

Website traffic:

This is the number of website visitors that you are getting. You want to track how this number changes over time so that you can see if your marketing efforts are working.

Bounce rate:

This is the percentage of website visitors who leave your website after only viewing one page. A high bounce rate may indicate that your website is not relevant to your website visitors.

Time on site:

This is the average amount of time that website visitors spend on your website. You want to track this so that you can see if people are finding your website helpful and engaging.

Pages per visit:

This is the average number of pages that website visitors view during each visit. You want to track this so that you can see if people are finding your website easy to navigate.

Conversions:

This is the number of website visitors who take a desired action on your website. This could be something like signing up for your newsletter or making a purchase.

You want to track conversions so that you can see if your website is effective in achieving your business goals.

Conclusion

Now that you know some of the things you can do to make your website stand out, it’s time to take action! If you’re feeling overwhelmed and don’t have the time or resources to do everything yourself, don’t worry. We’re here to help. Our team at Graticle knows exactly what it takes to make your website stand out from the competition. Contact us today for a free consultation, and let us show you how we can help improve your website’s visibility and drive more traffic (and sales!) your way. Call (360) 450-3711

Website Design Frequently Asked Questions

What are some website design tips to make my website stand out?

Use fonts and colors that reflect your brand personality, stay away from generic website templates, make sure your website is responsive, use engaging visuals, and tell a story with your website design.

How often should I update my website design?

A website’s design should be updated every two to three years to keep up with changing technology and website trends.

What is the most important element of website design?

The most important element of website design is creating a user-friendly experience. Your website visitors should be able to easily navigate your website and find the information they are looking for.

What are some common website design mistakes?

Some common website design mistakes include using too much text, overcrowding pages, and using stock photos.

How can I make sure my website is accessible to everyone?

It is important to make sure your website is accessible to everyone, including people with disabilities. You can do this by using website accessibility features such as alt text and closed captioning.

What is the difference between website design and web development?

Website design is focused on the look and feel of a website, while web development is focused on the functionality of a website. Both are important in creating a successful website.

I need help with my website design. Where can I go for help?

You can reach out to us at Graticle Design for all your website design needs! We would be happy to help you create a website that stands out from the rest. Give us a call today (360) 450-3711

Written by Shawn Hooghkirk on June 24, 2022

Last updated on June 24, 2022. Shawn is the President of Graticle, Inc.

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