The Best Calls to Action for a Website: How to Get Your Visitors to Take Action!

April 01, 2022    Reading Time: 5 Minutes

When you’re designing a website, one of the most important things to consider is the call to action. What do you want your visitors to do? How can you get them to take the desired action? In this blog post, we will discuss some of the best calls to action for a website and how to create them!

What is a call to action?

A call to action is an element on a website that encourages visitors to take a specific action. This could be anything from clicking a button or link to filling out a form or making a purchase.

What is a call to action in advertising?

In advertising, a call to action is a message that encourages consumers to take an immediate action, such as calling a toll-free number or visiting a website.

Why are calls to action important?

Calls to action are important because they can help you achieve your website goals. If you want your visitors to sign up for a mailing list, click a button, or make a purchase, then you need to include a call to action that encourages them to do so.

Set goals:

Before you create a call to action, you need to set some website goals. What do you want your visitors to do? What are you trying to achieve? Once you know what you want your visitors to do, you can create a call to action that encourages them to take that desired action.

Choose the right type of call to action:

There are many different types of calls to action, and not all of them will be appropriate for your website. You need to choose the right type of call to action based on what you want your visitors to do. Here are some of the most common types of calls to action:

Buttons: Buttons are a popular type of call to action because they are visually appealing and easy to click.

Links: Links are a good choice for calls to action that lead to external websites or pages.

Forms: Forms are a good choice for asking visitors for information such as their email address or phone number.

Images: Images can be used as calls to action, but they should be used sparingly because they can be distracting.

Text: Text is a good choice for calls to action that require a lot of information, such as signing up for a mailing list.

Audio: Audio can be used for calls to action, but it is not common and may not be appropriate for all websites.

Video: Video is a popular type of call to action and can be used to encourage visitors to take a variety of actions.

What makes a great call to action?

There are a few things that make a great call to action:

  • It’s clear what you need to do.
  • It’s easy to find and click.
  • It stands out from the surrounding text.
  • It uses strong language that encourages people to take action.

How can I create a great call to action?

There are a few things you can do to create great calls to action:

Keep it simple: Make sure your call to action is easy to understand. Don’t include any complicated instructions or words that people might not understand.

Use strong language: Use powerful verbs and phrases that encourage people to take action. For example, “sign up now,” “click here,” or “get started today.”

Make it stand out: Make sure your call to action stands out from the surrounding text. You can do this by using a different font, color, or size.

Make it easy to find: Place your call to action in an easily visible location on your website. You can put it in the header, sidebar, or footer.

Test it out: Make sure you test your call to action to make sure it’s working correctly. You can use a tool like Google Analytics to track how many people are clicking on your call to action.

Split test it: You can also test different versions of your call to action to see which one works best.

What would be a good call to action?

There are a few different types of calls to action that you might want to consider for your website:

Sign up for our newsletter: This is a great call to action for websites that want to build a mailing list.

Download our white paper: This is a good call to action for websites that want to provide valuable content to their visitors.

Shop now: This is a good call to action for websites that want to sell products or services.

Call us now: This is a good call to action for businesses that want to encourage people to contact them.

Learn more: This is a good call to action for websites that want to provide more information about their products or services.

Mistakes to avoid with calls to action

There are a few common mistakes that you should avoid when creating calls to action:

Using too many words: Keep your call to action concise and to the point. Don’t include any unnecessary text.

Including too many options: Don’t overload your visitors with too many choices. Choose one or two primary calls to action and focus on those.

Asking for too much information: Don’t ask for too much information from your visitors. Keep your forms short and simple.

Making it difficult to take action: Make sure your call to action is easy to find and click. Don’t make people search for it or struggle to figure out what they need to do.

Using vague language: Don’t use vague language in your calls to action. Make sure your instructions are clear and easy to understand.

Not testing it out: Make sure you test your call to action to make sure it’s working correctly. You can use a tool like Google Analytics to track how many people are clicking on your call to action.

Not split testing it: You can also test different versions of your call to action to see which one works best.

Wrapping it up

Creating an effective call to action is essential for any website. By following the tips we’ve outlined in this blog post, you can create CTAs that encourage your visitors to take the desired actions, whether that’s signing up for a newsletter, making a purchase, or contacting you for more information. If you need help putting these principles into practice, our team of experts at Graticle are here to assist you. Contact us today to learn more about our website design and optimization services! Call (360) 450-3711

Call to Action FAQs

What is a call to action in a blog?

A call to action in a blog is an element that encourages readers to take a specific action, such as clicking a button or link to read more articles.

What is the best call to action for a blog?

There is no one-size-fits-all answer to this question, but some of the most common calls to action for blogs include subscribing to a newsletter, following the blog on social media, or downloading a white paper or e-book.

Why is it important to have a call to action in a blog?

A call to action is important because it encourages readers to take specific actions that can help you achieve your business goals. For example, if you want more people to subscribe to your newsletter, then you need a strong call to action that is easy to find and understand.

Can I use more than one call to action in a blog?

You can use more than one call to action in a blog, but it’s important to make sure that each one is clear and easy to find. You don’t want to overwhelm your readers with too many choices.

How do I know if my call to action is working correctly?

You can use a tool like Google Analytics to track how many people are clicking on your call to action. This will help you determine if it is effective or not.

Can I test different versions of my call to action?

Yes, you can test different versions of your call to action to see which one works best. This is a great way to find out what type of CTA is most effective for your website.

What should I do if my call to action isn’t working correctly?

If your call to action isn’t working correctly, then you need to troubleshoot the issue and find out why it’s not working. You can use a tool like Google Analytics to track how many people are clicking on your call to action. This will help you determine if it is effective or not.

If you’re having trouble creating an effective call to action, our team of experts at Graticle are here to help. Contact us today to learn more about our website design and optimization services! Call (360) 450-3711.

Written by Shawn Hooghkirk on April 01, 2022

Last updated on August 17, 2022. Shawn is the President of Graticle, Inc.

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Graticle gave prompt and thoughtful attention to the construction of my website.

Michael Grim

Owner

Law Office of Michael Grim

www.LegalMG.com

Yakima, Washington

We recently hired Graticle to design our new website, which is optimized for content marketing. Shawn not only is a terrific digital design talent, he also has a wealth of knowledge about how to visually and verbally guide site visitors through a sales funnel. He carefully planned every design element to deliver a powerful call to action, and helped us edit our content to avoid leading users in the wrong direction. Shawn also is one of the most efficient, pleasant and professional designers we’ve ever worked with. He delivered everything in an orderly way, communicated frequently throughout the process, and rapidly adopted our project management system. He delivered great work on time and on budget. Graticle is truly one of the best web companies we’ve ever worked with. Highly recommended.

Maverick Institute

Maverick Institute

www.MaverickInstitute.com

Portland, Oregon