The Impact of a Slow Website on Your Bottom Line

January 12, 2022    Reading Time: 5 Minutes

A slow web page can be the death knell for any business. It takes just a second to click away from your web page, and that’s all it takes to lose an interested customer. If you’re not spending time optimizing web pages for speed, then you should start now! This blog post will go over some of the ways that a slow web site can hurt your bottom line.

01: A slow web page can hurt your Google ranking.

Customers are increasingly using web search to help them decide what products, services, and companies they want to use. If your web page loads slowly or inconsistently across different devices, then consumers might assume that you don’t care about quality. This will cause them to look elsewhere for a company that better meets their needs.

02: A slow web site can ruin your conversion rates.

Potential customers may not stick around long enough for a web page to load fully. If your web site is slow, then you could lose as much as 40% of your web traffic. This means that visitors will go elsewhere and never come back.

03: A slow web page can increase bounce rates.

Bounce rate refers to how many people land on a web page and immediately click away without exploring other parts of your web site or blog post content. This is another way that you might lose visitors because there’s no point in sticking around if the web page isn’t going to load for them!

04: Slow loading times can hurt online reviews and ratings.

Online reputation management (ORM) is an important part of every business’ marketing strategy today – especially e-commerce sites where customer reviews are everything. It just one bad review from an unhappy customer, your web page’s bounce rate could skyrocket and lead to a loss of web traffic.

05: A slow web site can hurt search engine optimization (SEO).

When you optimize web content for SEO, the goal is to make sure that Google knows what each web page on your site discusses. If it takes too long for users to load content from certain web pages, then Google may place those pages lower in its rankings or even completely remove them from their index! That means no one will ever find these topics when they do a web search – hurting your business’ reputation online.

06: Slow loading times increase mobile data usage.

As more people use smartphones and tablets instead of computers, website speed becomes increasingly important. If web pages take too long to load, then customers may just give up and go somewhere else – wasting their data plans in the process!

07: A slow web site wastes web developer time & resources.

Web developers are a valuable asset for any company that wants to make sure they have a good web presence online. Slow loading times will only waste this team’s time as they wait for things like images or videos to fully download before moving on with development work. This can ultimately cause web developers’ wage rates to increase because of how much added pressure they’re under from having poor performing web content – which is also bad news for your business’ bottom line!

08: A slow web page can lead to high cart abandonment rates.

When customers are ready to buy, they don’t want to wait around for your web page to load. If they have to wait more than a few seconds, then there’s a good chance that they’ll abandon their cart and go somewhere else. This can be costly for your business as you may lose out on potential sales!

09: Slow web pages can increase hosting costs.

As web pages get slower, the amount of bandwidth that is required to host them also goes up. If your web site isn’t performing well, then your web hosting company may start charging you more for the resources that you’re using – which will ultimately end up hurting your bottom line!

10: A slow web page can lose you customers.

In the end, a slow web page can cost your business money. It makes customers unhappy, frustrates them, and causes them to go somewhere else. All of these issues lead to lost revenue and profit for your company.

11: A slow web page makes you look unprofessional.

Beyond the web page itself, a slow web site tells visitors that you don’t care enough about your business to make sure that it’s able to function at optimal levels. This makes customers think twice before buying from your company – and they may even tell others how poor their experience was!

12: A slow web page can lead to a loss of web traffic.

All of the points mentioned previously eventually lead to one thing – a loss in web traffic. If people are visiting your web site and it’s taking too long for pages to load, then they’ll leave and never come back. This will cause your web presence to shrink – hurting your web traffic in the process!

13: A web page with a high bounce rate is bad for SEO.

When web visitors come to your web site, they usually do so because they want to check out specific content or information about the topic at hand – whether it’s related to your company and its offerings or not. If you have web pages that no one ever visits after getting there (a high bounce rate), then Google may not consider those web pages to be relevant or important. In short, they’ll lower your web site’s rankings as a whole – which is bad for business!

14: A web page with a high exit rate is also bad for SEO.

In addition to having web pages that have no traffic coming to them at all, web pages that have a high exit rate may also be hurting your web site’s SEO value. Potential web visitors won’t get to see the content on these web pages and therefore Google will think that they’re not important or relevant – again leading to lower rankings!

15: A slow web page can hurt you in local search results.

If your web site isn’t performing well, then you’re likely losing out on potential customers who are looking for a business like yours that is located in their area. A slow web page will cause you to rank lower in local search results – meaning that fewer people will see your web site as an option when they’re searching for what you offer!

16: A slow web page can hurt you in global search results.

Just like with local search results, a slow web page will cause you to rank lower in global search results – meaning that fewer people will see your web site as an option when they’re searching for what you offer, no matter where they are in the world!

17: A slow web page will cause you to lose money.

In the end, a slow web page can cost your business money. It makes customers unhappy, frustrates them, and causes them to go somewhere else. All of these issues lead to lost revenue and profit for your company – which is why it’s so important to make sure that your web site is running as quickly as possible!

There you have it – 17 reasons why a slow website can impact your bottom line. If you’re concerned about the performance of your web site, then be sure to reach out to a web development company like Graticle for help. They’ll be able to assess the situation and recommend solutions that will get your web site up to speed!

Contact us today (360) 450-3711

Written by Shawn Hooghkirk on January 12, 2022

Last updated on January 10, 2022. Shawn is the President of Graticle, Inc.

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