The Most Important Pages on a Website

July 18, 2022    Reading Time: 6 Minutes

There are many important pages on a website, but some are more important than others. If you want to make sure that your website is effective and efficient, you need to focus on the most important pages. In this blog post, we will discuss what those pages are and why they are so important. Keep reading to learn more!

The Homepage

The first and arguably most important page on a website is the home page. This is the page that visitors will see when they first come to your site. It needs to be well-designed and informative, so that visitors know what your website is all about. The home page should also include a call to action, so that visitors know what they should do next.

Homepage tips:

Your website’s homepage is often the first impression you make on a potential customer. That’s why it’s so important to design a homepage that is both visually appealing and easy to navigate. Here are a few tips to keep in mind when designing your website’s homepage:

  • Make sure your logo is prominently displayed at the top of the page.
  • Use clear, concise text to explain what your website is all about.
  • Include easy to find links to the other pages on your website.
  • Use high quality images that reflect the overall tone of your website.
  • Avoid using too much animation or other distractions that could take away from the user experience.

The About Page

Another important page on a website is the about page. This is where you can tell visitors more about your business or organization. Include information about your history, mission, and values. This is also a great place to include testimonials from happy customers or clients.

About page tips:

  • A brief history of your business or organization
  • Your mission statement
  • What sets you apart from your competitors
  • Testimonials from happy customers or clients

The Contact Page

The contact page is important because it gives visitors a way to get in touch with you. Include your email address, phone number, and social media links. You may also want to include a contact form so that visitors can send you messages directly.

Contact page tips:

  • Include your email address, phone number, and social media links.
  • Consider adding a contact form to make it easy for visitors to get in touch with you.
  • Include a map of your location if you have a physical storefront.

Request a Quote Page

If you offer products or services that require a quote, consider creating a dedicated request a quote page. This makes it easy for interested visitors to get in touch with you and learn more about your offerings.

Request a quote tips:

  • Include your contact information and a brief description of what you offer.
  • Consider adding an online form for visitors to fill out.
  • Include a call to action so that visitors know what to do next.

The Blog Page

A blog page is important for many businesses and organizations. A blog can be used to share news, announcements, and articles. This is a great way to connect with your audience and keep them informed about what’s going on with your business.

Blog page tips:

  • Use your blog to share news, announcements, and articles.
  • Make it easy for visitors to subscribe to your blog so they don’t miss any new posts.
  • Encourage comments and interaction with your audience.

The Products Page

If you sell products, then you need a products page. This is where you can showcase your items and provide information about them. Include high quality photos and descriptions of each product. You may also want to include customer reviews to give visitors an idea of what others think of your products.

Products page tips:

  • Include high quality photos and descriptions of each product.
  • Consider adding customer reviews to give visitors an idea of what others think of your products.
  • Make it easy for visitors to purchase your products online.

Cart Page

If you sell products online, then you need a cart page. This is where visitors can view the items they’ve added to their shopping cart and proceed to checkout. Include a prominently displayed “checkout” button so that visitors know what to do next.

Cart page tips:

  • Include a prominently displayed “checkout” button so that visitors know what to do next.
  • Make it easy for visitors to remove items from their cart if they change their mind.
  • Include a “continue shopping” button in case visitors want to add more items to their cart.

Checkout Page

The checkout page is where visitors finalize their purchase. Include fields for the customer’s billing and shipping information. You’ll also need a payment gateway so that visitors can pay for their purchase.

Checkout page tips:

Include fields for the customer’s billing and shipping information.

You’ll need a payment gateway so that visitors can pay for their purchase.

Make sure the checkout process is secure to protect your customers’ information.

The Thank You Page

After a visitor completes their purchase, they should be redirected to a thank you page. This is where you can confirm that the order was placed successfully and provide information about what happens next. You may also want to include some additional offers or coupons on this page to encourage future purchases.

Thank you page tips:

  • Confirm that the order was placed successfully.
  • Provide information about what happens next.
  • Include some additional offers or coupons to encourage future purchases.

The Services Page

If you offer services, then you need a services page. This is where you can describe the services that you offer and provide information about pricing. You may also want to include testimonials from satisfied clients.

Services page tips:

  • Describe the services that you offer and provide information about pricing.
  • Include testimonials from satisfied clients.
  • Make it easy for visitors to contact you to book a service.

Careers Page

If you’re looking to attract top talent, then you need a careers page. This is where you can list open positions and provide information about your company culture. You may also want to include employee testimonials or videos to give visitors a glimpse into what it’s like to work for your organization.

Careers page tips:

  • List open positions and provide information about your company culture.
  • Include employee testimonials or videos to give visitors a glimpse into what it’s like to work for your organization.
  • Make it easy for visitors to apply for open positions.

The FAQ Page

The FAQ page is a great way to provide answers to common questions that visitors may have. This can save you time by reducing the number of customer service inquiries that you receive.

FAQ page tips:

  • Include a mix of general and specific questions.
  • Answer the questions in a clear and concise manner.
  • Consider including a search function so visitors can easily find the answer to their question.

Quiz Page

If you want to engage your visitors and get them involved with your website, then consider adding a quiz page. This is a great way to generate leads or collect email addresses. You can also use quizzes to drive traffic to your website.

Quiz page tips:

  • Create a quiz that is relevant to your business or website.
  • Make sure the quiz is engaging and fun for your visitors.
  • Include a call to action so that visitors know what to do next.

Help Page

If you have a website, chances are you will need a help page. This is where you can provide information on how to use your website, troubleshoot problems, and contact customer support.

Help page tips:

  • Include step-by-step instructions on how to use your website.
  • Troubleshoot common problems that website visitors may have.
  • Include a contact form or customer support information.

Resources Page

The Resources page is a great way to provide your visitors with helpful information, tools, and resources. This can be anything from blog posts and articles to downloadable PDFs and infographics. Make sure to organize your resources in an easy-to-navigate manner.

Resources page tips:

  • Include a mix of different types of resources, such as blog posts, articles, PDFs, and infographics.
  • Organize your resources in an easy-to-navigate manner.
  • Consider adding a search function so visitors can easily find the resource they’re looking for.

The 404 Page

The 404 page is the page that visitors will see if they try to access a page that doesn’t exist. This can happen if they mistype a URL or if a page has been moved or deleted. It’s important to design a 404 page that is both helpful and visually appealing.

404 page tips:

  • Include a message that explains what happened and why the visitor is seeing this page.
  • Include links to other pages on your website so the visitor can continue browsing.
  • Consider adding a search bar so the visitor can try to find the page they were looking for.

The Thank You Page

The thank you page is the page that visitors will see after they complete a task on your website. This could be after they make a purchase, sign up for a newsletter, or fill out a form.

Thank you page tips:

  • Include a message that thanks the visitor for their action.
  • Include links to other pages on your website so the visitor can continue browsing.
  • Consider adding a coupon or discount code as a thank you for the visitor’s action.

Search Results Page

The search results page is the page that appears when a visitor uses the search function on your website. This page should include relevant results for the query, as well as links to other pages on your website.

Search results page tips:

  • Include relevant results for the query.
  • Links to other pages on your website.
  • Consider adding filters so the visitor can refine their search.

The Privacy Policy Page

The privacy policy page is important because it explains to visitors how you collect, use, and protect their personal information. This is especially important if you sell products or services online.

Privacy policy page tips:

  • Include a link to your privacy policy on every page of your website.
  • Make sure your privacy policy is easy to understand.
  • Consider adding a contact form so visitors can get in touch with you if they have questions about your privacy policy.

Final Thoughts

So, what are the most important pages on your website? If you’re not sure, that’s ok – we can help. At Graticle, we specialize in website design and development. We can create a custom site for you that is effective and efficient, focusing on the most important pages to help you achieve your business goals. Contact us today to learn more about our services and how we can help you improve your website! Call (360) 450-3711

Written by Shawn Hooghkirk on July 18, 2022

Last updated on July 18, 2022. Shawn is the President of Graticle, Inc.

Want a Quote on Your Project? Answer a Few Questions »

Hi Shawn,

Just a quick email to thank you for the great work you have done creating our logo and new product labels and manual covers, you hit the mark with the type of look and feel I was wanting and all done within the timelines required.

Thank you again for your professionalism on such an important project for us.

Calvin Newstead

Professional Styling Academy (PSA)

www.ProfessionalStylingAcademy.com

Melbourne, Australia

We recently hired Graticle to design our new website, which is optimized for content marketing. Shawn not only is a terrific digital design talent, he also has a wealth of knowledge about how to visually and verbally guide site visitors through a sales funnel. He carefully planned every design element to deliver a powerful call to action, and helped us edit our content to avoid leading users in the wrong direction. Shawn also is one of the most efficient, pleasant and professional designers we’ve ever worked with. He delivered everything in an orderly way, communicated frequently throughout the process, and rapidly adopted our project management system. He delivered great work on time and on budget. Graticle is truly one of the best web companies we’ve ever worked with. Highly recommended.

Maverick Institute

Maverick Institute

www.MaverickInstitute.com

Portland, Oregon