The Small Business Owner’s Guide to SEO Basics

Are you a small business owner looking to make your mark on the internet? If so, then SEO is essential. However, with all the jargon and technicalities, it can be difficult to know where to start. That’s why we’ve put together this handy guide – to give you all the SEO basics you need to get started. So whether you’re a complete novice or have some experience with SEO, this guide will help get your small business’ website ranking higher in no time.

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What is SEO and why is it important for small businesses?

Search Engine Optimization (SEO) helps small businesses draw traffic to their websites so they can reach a larger audience, raise brand awareness, and promote their products and services. SEO is the practice of organizing website content in a way that makes it easier for search engines like Google to understand, which makes it more likely for users searching for related terms to find your website. By adopting proper SEO practices, businesses have the potential to increase revenue, get better leads, and have more customers. It’s easy to overlook SEO as a minor element of digital marketing but it can make or break an online business’s success. And today, many people look online when trying to find local companies; if you want your business to be seen in those results, SEO should be an essential part of your strategy.

The basics of on-page SEO – title tags, meta descriptions, keywords, etc.

On-page SEO refers to the techniques that you can use on your website pages to get them better rankings in search engine results. This includes optimizing title tags, meta descriptions, URLs, image alt text, and page content with keywords relevant to your business. Title tags are one of the most important elements of on-page SEO; they tell search engines what your page is about and are also the first thing users see when they search for something. Your title tag should be descriptive, but still succinct, and include relevant keywords. Meta descriptions give a short summary of what’s on a web page and they appear in search engine results pages. They help visitors decide if they want to click through to your website, so make sure they’re interesting and include keywords.

How to create content that is both keyword-rich and informative/engaging

Generating content that is both informative and keyword-rich can be a difficult task for any marketer. Figuring out how to please the search engine gods and your readers usually requires weaving keywords into your content in an organic way; it shouldn’t feel overloaded or forced. To succeed, you’ll need to strike a balance between SEO optimization and creating engaging written content that your customers will actually want to read. Stick to topics that are pertinent to your business and use keywords interchangeably, not just as a blatant reference. Above all, focus on quality over quantity; writing long, interesting articles is always better than employing a black-hat SEO tactic like keyword stuffing. With the right amount of research and effort, you can fill your pages with high-quality content without compromising quality for keyword density.

Off-page SEO tactics such as link building and social media engagement

Off-page SEO strategies are key to launching your website into the search engine stratosphere. Link building is essential in building good relationships with other sites, which helps to drive visitors and attention to your own. Strategize by connecting yourself with authoritative sites that focus on similar topics – this is especially helpful for improving visibility and trustworthiness in the eyes of search engines. Social media is also a great way to increase exposure and reach out to a wider audience. Boost recognition of your brand by creating profiles, participating in discussions related to your industry, and creating valuable content that people will want to share.

Measuring your SEO success with Google Analytics

Measuring your SEO success with Google Analytics can help you understand your website’s performance in key areas. With Google Analytics, you can be aware of how much traffic comes from organic search, how long visitors stay on your pages, and if they’re interacting with any specific elements or content. You can also see what keywords are helping bring people to your page, and which ones aren’t as effective. Doing so lets you get a better sense of the value SEO brings and what changes to make for continuous improvements. By incorporating Google Analytics into your SEO strategy, you’ll be able to ensure that your efforts are working for you and bringing in customers.

Tips for staying up-to-date with the latest SEO trends

Staying up-to-date with the latest SEO trends is essential to any successful marketing campaign. The first step in staying ahead of the competition is to make sure you’re subscribed to the right email lists, blogs or websites; there’s no point reading outdated content when fresh information is regularly being published. Set aside time each week specifically for research to ensure that new trends are discovered quickly, and explore different sources of news so that all perspectives can be taken into account. Keeping on top of industry news will help uncover any new or upcoming developments, giving you access to a wealth of knowledge which can be used in your own networking activities.


Ultimately, getting your small business’ website to rank higher is no longer an impossible task – even if you don’t have any prior knowledge of SEO. By following the tips and tricks outlined in this guide, you can get on the fast track to improving your search engine optimization. If performed correctly and frequently, SEO activity can help send more visitors to your website. Above all else, remember that optimization is never complete – even a good ranking doesn’t guarantee that customers will visit and stay on your website. As a result, it’s important to continuously review what works best for you and update your strategy regularly. To really get ahead with SEO and ensure your success online, try investing in professional experts who are sure to drive great results for you. From successful keyword research right through to content automation, our team at Graticle has years of experience backing us up and we’re certain we can maximize the performance of your small business’ website and make it stand out from the competition. Get in touch with us today to find out more. Call or text (360) 450-3711

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Graticle delivered where their competitors didn't. I have now used them for multiple companies on both the website development side and for SEO with exemplary results. I highly recommend!
Joshua D.
Entrepreneur in Vancouver, WA


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