If you want to generate more leads and sales from your real estate website, then you need to focus on improving your Google rankings. This can be a daunting task, but it’s not impossible. In this blog post, we will discuss some tips that will help you boost your website’s Google rankings.
What are your goals?
Before you start working on improving your real estate website’s Google rankings, you need to first determine what your goals are. What do you want to achieve by boosting your website’s ranking? Do you want to generate more leads? Increase sales? Get more traffic to your site? Once you know what your goals are, you can start developing a strategy to achieve them.
Focus on your customers
When it comes to real estate SEO, you need to start with your customers in mind. What are they searching for? What type of information are they looking for? By understanding your customer’s needs, you can create content that will address their needs and help improve your website’s Google rankings.
Research your keywords
In order to rank higher on Google, you need to use the right keywords. You need to do your research and find the keywords that potential customers are using when they search for real estate information. Once you know what keywords to use, you can start incorporating them into your website’s content.
How to perform keyword research
There are a few different ways that you can research keywords. One way is to use Google AdWords Keyword Planner. This tool allows you to enter in a keyword and see how often it is searched for. You can also use Google Trends, which allows you to see how popular a keyword is over time.
Another way to research keywords is to use a tool like SEMrush. This tool allows you to see the monthly search volume for a keyword, as well as the difficulty level of ranking for that keyword.
Once you have your list of keywords, you need to start incorporating them into your website’s content. This includes your website’s title, meta tags, header tags, and body content.
Website title:
Your website’s title is one of the most important places to use keywords. The title of your website should be catchy and descriptive, but it also needs to include your target keyword. For example, if you are a real estate agent in Vancouver, your website title could be “Vancouver Real Estate Agent | Buy or Sell Homes in Vancouver.”
Meta tags:
Meta tags are HTML elements that provide information about your website. Meta tags include the title tag, meta description, and meta keywords. The title tag is what appears in the search engine results pages (SERPs), and it should include your target keyword. The meta description is a brief summary of your page’s content, and it should also include your target keyword. The meta keywords tag is no longer used by Google, but it is still important to include in your real estate website’s code.
Header tags:
Header tags are HTML elements that are used to structure your website’s content. There are six different header tags, and each has a different level of importance. The most important header tag is the H1 tag, which is typically used for the title of your page. The H tags should be used to structure your page’s content, and they should include your target keywords.
Body content:
The body content of your real estate website is the most important place to use keywords. When writing your website’s content, you need to focus on creating helpful, informative, and keyword-rich articles. By doing this, you will not only help improve your website’s Google rankings, but you will also help generate more leads and increase sales.
Create a blog
Blogging is a great way to improve your real estate website’s Google rankings. By creating informative and keyword-rich blog posts, you can help attract more visitors to your site. In addition, by regularly updating your blog, you can show Google that your website is active and relevant.
There are a few things to keep in mind when creating a real estate blog.
First, you need to make sure that your blog posts are well-written and informative. There is no point in writing a blog post if it is full of typos or doesn’t provide any useful information.
Second, you need to make sure that your blog posts are keyword-rich. This means using your target keywords throughout your post, as well as in the title and meta tags. By doing this, you can help improve your blog post’s Google ranking.
Third, you need to make sure you write a blog post often. Google loves fresh content, so the more blog posts you write, the better. Try to aim for at least one blog post per week.
Create quality content
When it comes to real estate SEO, content is king. In order to rank higher on Google, you need to create quality, keyword-rich content. This includes articles, blog posts, infographics, and more. The more high-quality content you create, the better your chances of ranking higher on Google.
For example, let’s say you are a real estate agent in Vancouver. You could create an article about “The Top Ten Reasons to Move to Vancouver.” In this article, you would use your target keyword (Vancouver Real Estate Agent) throughout the content, as well as other related keywords such as real estate, homes for sale, and more.
By creating quality content, you will not only help improve your real estate website’s Google rankings, but you will also attract more visitors to your website.
Backlink building
Another important factor in real estate SEO is backlinks. Backlinks are links from other websites that link to your website. The more backlinks you have, the higher your website will rank on Google.
There are a few different ways to build backlinks. One way is to submit your website to online directories. Another way is to create quality content and share it on social media. When people read your articles and blog posts, they may link to your website if they find your content helpful.
You can also build backlinks by guest blogging on other real estate websites. By writing quality guest blog posts, you will not only generate backlinks, but you will also attract more visitors to your website.
By building backlinks, you will help improve your real estate website’s Google rankings and attract more visitors to your website.
Google Local Business Listings
Another great way to improve your real estate website’s Google rankings is to create a Google Local Business Listing. This is a free listing that allows you to list your business on Google Maps. In order to create a Local Business Listing, you need to have a physical address for your business.
Once you have created your Local Business Listing, be sure to include your website’s URL in the listing. This will help improve your website’s Google rankings and drive more traffic to your site.
Get reviews
Reviews are a great way to improve your real estate website’s Google rankings. When people search for businesses on Google, they often read reviews to see what others have said about the business.
If you can get positive reviews from your clients, this will help improve your real estate website’s Google rankings. You can also ask your clients to leave reviews on popular real estate websites such as Zillow, Trulia, and Realtor.com.
Add images and video
Including images and videos on your real estate website can help you attract more visitors and improve your Google rankings. People love looking at pictures and watching videos, so by adding multimedia to your site, you can improve the user experience and make your site more engaging.
If you’re not sure how to add images or video to your website, you can hire a web designer to help you.
Monitor your progress
It’s important to monitor your real estate website’s progress so you can see how well your SEO efforts are paying off. There are a few different ways to do this.
One way is to use Google Analytics. Google Analytics is a free tool that allows you to track your website’s traffic and see how people are finding your website. This information can be very helpful in determining which SEO techniques are working and which ones need to be improved.
Another way to monitor your real estate website’s progress is to use a tool like SEMRush. SEMRush is a paid tool that allows you to track your website’s rankings on Google and other search engines. This information can be very helpful in determining which SEO techniques are working and which ones need to be improved.
By monitoring your real estate website’s progress, you can see which SEO techniques are working and make changes as needed.
Mistakes to avoid
When trying to improve your real estate website’s Google rankings, there are a few mistakes you should avoid.
Not mobile-friendly
Google ranks websites higher in the SERPs if they are mobile-friendly. So, make sure your site is responsive and that it looks good on all devices (i.e. smartphones, tablets, laptops, etc.).
Not using keywords
If you’re not using keywords on your real estate website, you’re missing out on a great opportunity to improve your Google rankings. When creating content for your site, be sure to include relevant keywords that potential buyers would use when searching for properties.
Not regularly updating content
Another mistake that can hurt your real estate website’s Google rankings is not regularly updating your site’s content. Google likes to see fresh, relevant, and engaging content on websites. So, make sure you’re adding new blog posts, property listings, and other types of content on a regular basis.
Duplicate content
Another common mistake real estate websites make is having duplicate content. Google hates duplicate content and will penalize websites for it. So, be sure to check your site for any duplicate content issues and fix them as soon as possible.
Too much real estate jargon
Your website should be written in layman’s terms so that everyone can understand it, not just real estate insiders. Google will penalize you if they feel you’re using too much jargon or “keyword stuffing”. So use keywords sparingly and make sure the rest of your content is easy to read.
Keyword Stuffing
In the past, real estate agents could get away with “keyword stuffing” – filling their website content with so many keywords that it became difficult to read. However, Google’s algorithms have become much more sophisticated and can now detect when keyword stuffing is taking place. If you stuff your website content with keywords, your real estate website will be penalized. So, use keywords sparingly and make sure the rest of your content is easy to read.
Not having enough content
Another mistake that can hurt your real estate website’s Google rankings is not having enough content. Your site should have a good mix of text, images, videos, etc. Google likes to see websites that are rich in content. So, make sure your real estate website has enough content to keep visitors engaged.
Unsecure website
If your real estate website is not secure, Google will automatically rank it lower in the search engine results pages (SERPs). Make sure your site has an SSL Certificate and that your URL starts with “HTTPS://”. Make sure you also have malware scanning and other protective methods in place.
If you avoid these common real estate website mistakes, you’ll be well on your way to improving your Google rankings.
Concluding thoughts
Improving your real estate website’s Google rankings is not an easy task. However, it is possible to achieve with the right SEO techniques. Just remember to avoid common mistakes, use keywords sparingly, and produce fresh, relevant content on a regular basis. If you do all of these things, you’ll see your real estate website’s Google ranking improve in no time.
If you have more questions about real estate website SEO or you need help improving your site’s Google ranking, feel free to contact us. Call (360) 450-3711
