What do you think of when someone mentions the word professional? Do you think about a well-dressed person who arrives at work on time and never seems to have a hair out of place? Or maybe it’s an organized desk with everything in its place, or someone who stays calm in high-stress situations. These are all qualities that we might associate with the concept of professionalism. But what does being “professional” really mean for your business website? You may be surprised to find out that there is much more than meets the eye when it comes to this elusive topic!
Let’s take a look at some ways to make your website feel more like a true representation of your company and less like something slapped together by amateurs.
Who is your customer?
Every business has customers, but not every type of business will attract the same sorts of customers. For example, a hair salon will have a completely different clientele than a pediatrician’s office. And even if they do attract similar types of people, that doesn’t mean those people behave in the same way! A website for a children’s doctor should be designed with their audience in mind to ensure it reflects their values as an organization as well as captures as much interest as possible from potential clients. In other words, if you want to create an effective web design , it all starts by understanding who your client is and what makes them tick.
Consider how someone would use your website
When planning your website, don’t just think about what information you want to convey—think about how the website will be used. For example, if your manufacturing business is opening a new office location, then you’ll likely want to tell that story on your homepage. However, imagine that you’re also looking for sponsorship opportunities for this same opening celebration. In this case, do you really need all of those photos and extra copy on the homepage? What would happen if they were located elsewhere on a dedicated “events” page instead? Your website’s navigation should always be crafted with a user-friendly experience in mind so visitors can actually find the content they’re looking for as easily as possible!
What does your current website say about your company?
In order to create an effective web design , you have to know what your brand is all about. This may be a business-specific challenge for some companies, but it can also apply to specific projects or events. Your website design should speak the same language as the rest of your online marketing materials, so everything falls in line with your overall strategy. Think carefully about how you want your visitors to perceive you before investing in web design . Once you have that figured out, then every design decision will flow more easily from there!
Do they need to hear from YOU?
Ever watch home improvement shows on TV where they interview homeowners during the renovation process? There’s always some pushback when workers start tearing up their lawns or closing off access points without warning! The homeowner’s first reaction is typically, “Hey! What are you doing?!” As the work progresses, they begin to see why these changes are necessary and even come to embrace them. Well, your website is no different. Visitors will have a similar reaction when they first visit your brand new website design. But by communicating clearly about why certain changes were made, the site’s message will slowly become more clear over time.
Your website should embody your business brand
You may have heard this one before: “Businesses that don’t evolve go the way of the dinosaurs.” That’s just as true for web design as it is for manufacturing companies! Your manufacturing company may be perfectly happy with their current website design, but if it doesn’t reflect your strategy going forward or if it doesn’t work well with your other marketing materials, then it’s time to make some changes!
Manufacturing Web Design
We can help improve your existing website or create something new to better represent your business. Give us a call (360) 450-3711.
