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Ways to Improve Customer Service on Your Website

March 15, 2022    Reading Time: 4 Minutes

Customer service is one of the most important aspects of any business. If you are not providing good customer service, you are losing customers and money. In this blog post, we will discuss ways to improve customer service on your website.

Why is customer service important when visiting a website?

The first reason is obvious; good customer service keeps customers happy. If a customer is unhappy with their experience on your website, they are likely to leave and never come back. This will hurt your bottom line, as it costs more to acquire a new customer than it does to keep an existing one.

In addition to keeping customers happy, good customer service can also help you increase sales. When customers feel like they are being taken care of, they are more likely to make a purchase. Good customer service can also lead to word-of-mouth marketing, which is one of the most effective forms of advertising.

How can you improve your online customer experience?

There are many ways to improve customer service on your website. Here are a few:

Make it easy for customers to find what they need

If your website is difficult to navigate, customers will get frustrated and leave. Make sure your menus are clear and easy to understand, and that customers can easily find the information they need.

Make it easy for customers to contact you

If customers can’t easily find your contact information, they will get frustrated and go to a competitor. Make sure your contact information is prominently displayed on your website, and that it is easy to use.

Respond to customer inquiries quickly

If you don’t respond to customer inquiries quickly, they will get frustrated and go to a competitor. Make sure you have a system in place to respond to customer inquiries quickly.

Provide helpful information

If you provide helpful information on your website, customers will be more likely to use your site again in the future. Make sure your website is full of useful information that customers can use.

Self service options

Self service options are a great way to improve customer service on your website. If you provide self service options, customers will be able to find answers to their questions without having to contact you. This can save you a lot of time and money.

Make sure your site is mobile friendly

More and more people are using their smartphones and tablets to access the internet. If your site is not mobile friendly, you will lose customers. Make sure your site is responsive and looks great on all devices.

Live Chat

One way to improve customer service on your website is to provide a live chat option. This will allow customers to ask questions and get help in real-time. It also allows you to resolve issues quickly and efficiently.

Hours of Operation

Make sure that your hours of operation are clearly posted on your website. Customers should know when they can reach you and when you are closed.

Contact Form

Another way to improve customer service on your website is a contact form. This will give customers a way to reach out to you if they have any questions or concerns. It is important to respond to these inquiries in a timely manner.

Frequently Asked Questions (FAQ) Page

A FAQ page can be very helpful for customers who have questions about your product or service. This page should be easy to find and easy to navigate. It should also be updated regularly with new information.

Customer Testimonials

Customer testimonials are a great way to show potential customers that you are providing good customer service. These can be displayed on your website or on social media.


A blog is a great way to provide valuable information to your customers. You can use it to answer frequently asked questions, share tips and tricks, and show your personality.

Email Newsletter

An email newsletter is a great way to keep your customers up-to-date on what is going on with your business. You can use it to share new products or services, announce sales or discounts, and provide valuable information.

Customer Survey

A customer survey is a great way to get feedback from your customers. This feedback can be used to improve your product or service. It can also be used to identify areas of customer service that need improvement.

Measure customer service metrics

Customer service metrics are a great way to track the success of your customer service. This data can be used to improve your customer service.

Set goals for customer service

Setting goals for customer service is a great way to ensure that you are continually improving. These goals should be specific, measurable, achievable, relevant, and time-bound.

Create a customer service plan

A customer service plan is a great way to organize and improve your customer service. This plan should include your goals, strategies, and metrics.

Train your employees

Make sure that your employees are properly trained in customer service. They should be able to answer questions, resolve issues, and provide helpful information.

Evaluate your customer service

Evaluate your customer service on a regular basis. This will help you identify areas of improvement.

Listen to customer feedback

Make sure you are listening to customer feedback. This feedback can be used to improve your product or service.

Be available

Make sure you are available to answer questions and resolve issues. Customers should be able to reach you when they need to.

Follow up with customers

Make sure you follow up with customers after they make a purchase. This will show them that you care about their experience.

Final thoughts

Customer service is important for any business. By following these tips, you can improve customer service on your website and in your business.

If you need help implementing any of these website tips, contact us today. We would be happy to help you improve your customer service on your website. Call (360) 450-3711.

Written by Shawn Hooghkirk on March 15, 2022

Last updated on March 16, 2022. Shawn is the President of Graticle, Inc.

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Excellent service and quality work with a team that really listens and delivers on their word! Call them to update your website!

Ann Lucas

Longview, Washington

I was very happy with your work. The work was done in a timely manner, I now have a very professional website which contains all the features and items we discussed.

Perhaps the most important part is that you took the extra step as I just found out my web site now shows up when one Google’s Abbotthouse Sunriver OR., or Abbothouse Sunriver OR., This never happened before you did my web site as I spell Abbott the correct way or the way it was originally spelled and everyone else spells it Abbot. The new abbreviated way. Anyways thanks for taking that extra step.

I have recommended you to some other people at Abbotthouse and hope you have received some extra business from my recommendation.

Jim Abbott


Abbott House #11

Sunriver, Oregon