Web Design Content

May 11, 2020    Reading Time: 3 Minutes

Professional Roofing Services Website

I’ve already spoken with two people today about web design content.

What exactly is web design content?

Content is all the text and images on a website.

This is one of the most time-consuming and overlooked parts of a website project for customers. Content is the customer’s responsibility. We can refer our customers to content writers and photographers, but at the end of the day, they are responsible for this. It’s for good reason. Our customers know their business better than us.

When it comes to writing content, it can be difficult to think about what you want to write and how to write it. What I have found to be helpful is to picture your ideal customer in your mind. Pick out your best customer and talk to them when writing. What are their concerns? What are their struggles? And how can/have you alleviated these concerns and struggles now and in the past?

For example, let’s say you’re a chiropractor and you want to create content. First, picture your practice’s best customer. Think about them for a moment. What are their common ailments? What does your practice help them with?

As much as you would like to get into the weeds and the technical details, that’s not really your customers concern. Your customer might have lower back pain or tingling fingers, and they don’t really need to know the scientific terms and methodologies behind how you’re going to help them with that. They just want their problem to go away.

When you’re writing your content, it’s important to keep this in mind. Talk to your visitors as you would talk to this ideal customer. Talk about the specific problems that your customer has faced in a hypothetical way. Speak about how these problems were generated over time – was there anything your customer was doing that caused these problems? Then, go into the type of services that you offer to help alleviate these problems. Feel free to mention specific solutions that you offer your customers. At the very end, and with a call to action asking the visitor to call you today. By the way, you should always have a call to action on every page of your website. Always ask for the visitor to take the next step – never assume they know how or will do this without being asked.

The entire goal of the scenario above is to target prospective customers that are just like your existing customers. Your customers can tell you a lot about the rest of the population. If you have one customer that has an issue, odds are there are a lot more that do as well.

When you’re writing your content, feel free to get awfully specific as well. Of course, you can have some general content, but if you go specific, you’ll do a lot better in the search engine results. For example, there are going to be a lot of people searching for a chiropractor in their area. This will be extremely competitive. Sure, you can target these general terms, but if you’re not on the first page, you’re going to need to go more specific.

On the other hand, there are going to be a lot of people searching for lower back pain. If you never talk about lower back pain on your website, the search engines aren’t going to connect your website to someone searching for this term. Again, you must specifically spell out your services and offerings on your website. The search engines won’t make guesses. If you don’t have content on your website about a specific topic, you’re not going to get any results. Here’s another scenario: Let’s say you’re a general contractor specializing in home remodels and you’d like to get more bathroom remodel projects. If visitors are searching for a bathroom remodeler, and your website never mentions that you do bathroom remodels, odds are those visitors aren’t going to find your website.

Web Design

Do you have more questions about web design? Call or Text Us Today (360) 450-3711. Looking forward to helping you!

Shawn is the President of Graticle, Inc.

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Let me start by saying if you choose Graticle Design for your website needs, you’ve made the right choice!

Four months ago, I started a new online business. I hired a company that I had found online, to design and build my new business website. Let’s just say, it has been a complete nightmare the past few months trying to get the work done that I needed on my site. I would email them when I needed something and sometimes get no response for days. Not to mention, the amount of time it took for them to get the work done and the high cost of their services. This situation had me extremely stressed out. I must add that I am not computer savvy. Therefore, I depended on this company for all of my website needs. Finally, after months of anxiety, frustration and utter disgust, I decided to search the web for a new website design company. I searched and interviewed many. However, I felt the most comfortable with Graticle Design. When I spoke with Shawn Hooghkirk, I felt a sense of trust and ease after our very first phone interview. Shawn actually took the time to listen and understand my concerns, expectations and everything I wanted for my website. After our first interview, I hired Graticle Design. This was the best decision for my business website and for myself as well. They are fast, efficient, reasonably priced and might I add, very skilled. I am beyond impressed with their service and I couldn’t be happier! I no longer have to stress and worry. I know that I can count on this company for all of my website needs. Most importantly, they do an incredible job!

Thank you Graticle Design! Your team is amazing!

Sincerely, Flickerfancy.com

Renee

Owner

Flicker Fancy

www.FlickerFancy.com

Michigan

Shawn is a delight to work with. He meets deadlines on time and always gives a heads up when he foresees that there may be delay.

Shawn has a strong design aesthetic and was easily able to convey a fresh and modern portrayal of our brand in all of the pieces that he has worked on.

Best of all, I love that I can go to him for advice on a project that I haven’t found a solution for yet. Shawn makes a great teammate to brainstorm a solution—one that will work for your business—and design goals.

Allison Rhodes

Marketing Manager

The Value Builder System™

ValueBuilderSystem.com

Toronto, Ontario