A website that looks great is essential for any Seattle business, but it’s not enough – your website also needs to convert visitors into customers. In this blog post, we’ll discuss some tips on how to create a website that looks great and converts well. We’ll start by discussing the basics of web design, then move on to specific tips for creating a website that converts traffic into sales. Let’s get started!
Start with Research
Before you start designing your website, it’s important to do some research. You’ll need to understand your target audience and what they’re looking for. Once you know who you’re designing for, you can create a website that appeals to them.
- Who are your customers?
- What are their needs?
- What are their pain points?
Answering these questions will help you create a website that’s designed for your target audience. If you don’t know who your target audience is, you won’t be able to create a website that appeals to them.
Your website should be designed to meet the needs of your target audience. If you’re not sure what your target audience is looking for, ask them! You can use surveys or social media to get feedback from your target audience.
Look at the Competition
Once you know who your target audience is, it’s time to take a look at the competition. Visit their websites and take note of what you like and don’t like. Use this information to improve upon their website design.
Make sure your website is better than your competition!
Your website should be unique and offer something that your competition doesn’t. Otherwise, why would someone choose your business over theirs?
- How can you be different?
- What can you offer that they don’t?
Answering these questions will help you create a website that stands out from the crowd.
Think about Your Website’s Purpose:
Every website has a purpose – whether it’s to sell products, provide information, or something else. Once you know the purpose of your website, you can design it to achieve that goal. If your website’s purpose is to sell products, for example, you’ll want to include features like product pages and a shopping cart.
The Basics of Web Design
As we mentioned, the basics of web design are important for any website – but they’re especially important for a website that needs to convert traffic. Make sure your website has a clear and concise message, easy navigation, and appealing visuals. These elements will make it easy for visitors to understand what your website is about and find the information they’re looking for.
Clear and concise message:
Your website should have a clear and concise message that is easy for visitors to understand. Make sure your website’s content is well-written and free of errors. You should also consider using headlines and subheadings to break up your content and make it easier to read.
For example, if you’re a website design company, your website’s message might be something like “We help businesses create beautiful and effective websites.” This is short, sweet, and to the point – visitors will instantly know what your website is about and what you can do for them.
Alternatively, if you’re selling products on your website, your message might be something like “We offer a wide selection of high-quality products at great prices.” Again, this is short and sweet, and tells visitors what they can expect to find on your website.
Just keep in mind that your website’s message should be clear and concise – if it’s too long or complicated, visitors will likely get confused and click away.
Your website should be easy to navigate so that visitors can find the information they’re looking for with ease. Use clear and descriptive link text, and make sure your website’s menus are easy to understand. You might also consider using a search bar on your website, which will allow visitors to quickly find the information they need.
- Use clear and descriptive link text: This will help visitors understand where they’re going when they click on a link. For example, instead of using the word “click here,” try something like “learn more about our website design services.”
- Use easy-to-understand menus: Your website’s menus should be easy to understand and use. Consider using drop-down menus to make it easy for visitors to find the information they’re looking for.
- Use a search bar: A search bar can be a great way to help visitors find what they’re looking for on your website. Just make sure the search bar is easy to find and use.
Your website should be visually appealing so that visitors will want to stick around. Use high-quality images and videos, and make sure your website’s layout is easy on the eyes. You might also want to consider using color psychology when choosing the colors for your website – certain colors can evoke certain emotions in people, so choose wisely!
High-quality images: Use high-quality images that are relevant to your website’s content. These images should be clear and sharp, and they should add to the overall look of your website.
Videos: Videos can be a great way to engage visitors and keep them on your website longer. Just make sure the videos you use are high-quality and relevant to your website’s content.
Layout: Your website’s layout should be easy on the eyes. Avoid using too many colors or font types, and make sure your website is easy to navigate. A well-designed website will keep visitors engaged and encourage them to explore more of your website.
Color psychology: Color can play a big role in how people perceive your website.
- Blue: Blue is often seen as a calming and relaxing color, making it a good choice for websites that want to evoke a sense of tranquility.
- Green: Green is often associated with nature, making it a good choice for website that want to create a feeling of calm and serenity.
- Red: Red is often seen as an exciting and energetic color, making it a good choice for website that want to create a feeling of excitement.
- Orange:Orange is often seen as a happy and friendly color, making it a good choice for website that want to create a feeling of warmth and happiness.
- Purple: Purple is often seen as a luxurious and regal color, making it a good choice for website that want to create a feeling of sophistication.
- Black: Black is often seen as a powerful and authoritative color, making it a good choice for website that want to create a feeling of strength and power.
- White: White is often seen as a clean and simple color, making it a good choice for website that want to create a feeling of purity and simplicity.
Your website’s style should be consistent with your brand. If you have a playful brand, for example, your website should reflect that. Use colors, fonts, and images that are consistent with your brand’s style guide.
- Your website’s design should also be user-friendly. Navigation should be easy to understand and use. Visitors should be able to find what they’re looking for quickly and easily.
Web Design Conversion Tips
In addition to the basics, there are a few specific things you can do to make sure your website converts traffic into sales.
Include strong calls to action: Your website should have strong calls to action (CTAs) that encourage visitors to take the next step, whether it’s signing up for your newsletter, scheduling a consultation, or making a purchase.
Limit the number of calls to action: Too many CTAs can be overwhelming for visitors. Limit the number of CTAs on each page, and make sure they’re all clear and easy to understand.
Use persuasive language: The language you use on your website should be persuasive and encourage visitors to take action. Use words like “you” and “your” to create a sense of urgency, and be sure to include a strong CTA.
Make it easy to contact you: Include your contact information on every page of your website, and make it easy for visitors to get in touch with you. Include a contact form, an email address, and a phone number so visitors can reach you any way they prefer.
Make sure your website is mobile-friendly: In today’s world, it’s essential that your website is mobile-friendly. More and more people are using their smartphones and tablets to browse the web, so it’s important that your website is designed for these devices.
Use landing pages: Landing pages are designed to convert visitors into leads or customers. A good landing page will have a strong CTA and be relevant to the visitor’s needs.
Include customer testimonials: Customer testimonials are a great way to build trust and credibility with potential customers. Include testimonials on your website that showcase the results your products or services have achieved for past clients.
Use social proof: Social proof is a powerful tool that can be used to convert website visitors into leads or customers. Include customer testimonials, reviews, and social media widgets on your website to create a sense of trust and credibility.
Track your results: Use Google Analytics or another similar tool to track your website’s performance. This will help you see what’s working and what isn’t, so you can make the necessary changes to improve your website’s conversion rate.
Fast loading website: Visitors are likely to leave your website if it takes too long to load. Make sure your website’s design is simple and streamlined, and that you’re using a fast web hosting provider.
A/B Split Testing
A/B split testing is a great way to test different versions of your website to see what converts best. Try testing different headlines, calls to action, images, and other elements of your website to see what works best.
For example, if you’re testing different headlines, you would create two versions of your website. Version A would have one headline, while version B would have a different headline. You would then track the results to see which headline performs better.
You can also use A/B split testing to test different calls to action or images. Simply create two versions of your website, with different CTAs or images, and track the results to see which version performs better.
By using A/B split testing, you can improve your website’s conversion rate by testing different elements of your website and seeing what works best.
Increase Website Visitors
Once you’ve made sure your website is designed to convert, it’s time to start driving traffic to it. There are a number of ways to do this, but some of the most effective include:
- Search Engine Optimization (SEO): Optimize your website for the search engines so you can rank higher in the search results and get more organic traffic.
- Paid advertising: Use paid advertising to drive traffic to your website. This can be done through Google AdWords or other similar platforms.
- Email marketing: Use email marketing to promote your website and drive traffic to it. Include links to your website in your email signature, and send emails with links to your website’s content.
By increasing the amount of traffic to your website, you’ll also increase the number of leads or customers you can generate.
Creating a website that looks great and converts well takes time and effort, but it’s worth it. If you’re looking for help creating a website that does both, consider hiring a web design company like ours. We have years of experience in creating websites that not only look great but also convert traffic into sales. Contact us today to learn more about our services or to get started on your own project! Call (360) 450-3711
Seatle Web Design FAQs
What is a common website design mistakes businesses make?
One of the most common website design mistakes is not having a clear purpose or goal for the website. A website should be designed with a specific audience and purpose in mind, and every element on the site should work toward meeting that goal. Without a clear purpose, businesses often end up with websites that are cluttered and confusing, which can turn visitors away.
What is web hosting?
Web hosting is a service that provides technology and services needed for website to be viewed on the internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for website to be viewed on the internet. Websites are hosted, or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address, or domain name, into their browser. Their computer will then connect to your server and your website will be displayed on their screen.
How important are website design and branding?
Website design and branding are extremely important for businesses. Your website is often the first interaction a potential customer has with your business, so it is important that it makes a good impression. A well-designed website will not only look good, but also be easy to use and navigate. Good website design and branding can help you stand out from the competition and attract new customers.
How much does a website cost?
The cost of a website can vary depending on a number of factors, such as the size and complexity of the website, the design and branding, and whether you use a web designer or web developer. Generally, small businesses can expect to pay around $2,500-$7,500 for a basic website.
What are some common website features?
Some common website features include a home page, about us page, contact us page, and a blog. Home pages typically feature a hero image or video, and an overview of what the website is about. About us pages provide more information about the business, such as the history, mission statement, and team members. Contact us pages include a form for visitors to fill out if they want to get in touch. Blogs are a great way to share news, articles, and other information with website visitors.
What is responsive design?
Responsive design is a type of website design that allows websites to be viewed on devices of all different sizes, from desktop computers to mobile phones. Responsive websites automatically adjust their layout and content to fit the screen size of the device they are being viewed on. This is important because it provides a good user experience for all visitors, no matter what device they are using.
What is SEO?
SEO, or search engine optimization, is the process of improving the visibility and ranking of your website in search engines like Google. SEO involves optimizing website content, structure, and code to make it more accessible and relevant to search engines. This can help you attract more website visitors who are looking for the products or services you offer.
How often should I update my website?
You should update your website regularly, at least once a month, to keep it fresh and relevant.
If you’re looking for help with web design in Seattle, contact our team at Graticle today. We’d be happy to chat with you about your website goals and how we can help you achieve them. Give us a call at (360) 450-3711, or fill out our online form to get started.