Web Design Tips for Roofing Companies: How to Increase Your Website’s ROI

If you’re a roofing company, it’s important to have a website that is effective and generates a high ROI. In this blog post, we will discuss some web design tips that roofing companies can use to improve their website’s effectiveness. We’ll cover topics such as creating a user-friendly layout, using persuasive copy, and optimizing your website for search engines. Implementing these tips will help you generate more leads and sales from your website!

What makes a good roofing website?

Websites that are effective and generate a high ROI for roofing companies have several things in common:

One of the most important things to consider when designing your roofing company’s website is the layout.

Make sure that the layout is easy to navigate and user-friendly. The website should be simple to use, with clear menus and buttons. Users should be able to find what they’re looking for quickly and easily.

Your roofing company website should also have a compelling header image that captures the attention of visitors. It’s important to use an image or video with high resolution and quality, so it looks professional and engaging on all devices (desktop computers, tablets, smartphones).

The roofing company’s website should also have a call to action (CTA) that encourages visitors to take action.

This could be something like “Call us today for more information” or even just an email address where they can reach out directly with questions about the roofing services offered by your company! You want potential customers visiting the site to be able to easily contact you for more information.

Another important aspect of roofing company website design is the use of persuasive copy.

Your website’s copy should be compelling and effective in convincing users to contact you for a roofing quote. Use strong, action-oriented language that emphasizes the benefits of working with your company.

Optimize your website for search engines.

This will help you get more traffic from potential customers who are searching for roofing companies online. Make sure to include keywords and phrases related to roofing in your website’s content and title tags. Doing so will help you rank higher in search engine results pages!

One of the most important roofing website design tips is to make it easy for users to contact you.

Include your phone number, email address and any other relevant contact information on every page of your site so that potential customers can reach out when they need help or want more information about roofing services.

You can also include a contact form where visitors can fill out their information and request roof quotes from your company directly.

Mobile-friendly design is another important factor to consider when designing your roofing company website.

More and more people are using their smartphones and tablets to access the internet, so it’s important that your website is optimized for these devices. Make sure all of your content is easy to read on small screens and that all links and buttons are easy to tap.

Make sure your roofing company website loads quickly.

If it takes too long for a page to load, then visitors will leave before they even get the chance to see what you have offer! Slow sites also hurt search engine ranking positions because Google doesn’t like them either (and neither do most users). Make sure that all images are optimized for web use and that there aren’t too many unnecessary files being loaded at once.

Use high-quality images on your roofing website design.

People are visual creatures, which means they respond better when they see something interesting or attractive than if it was just text alone! Using professional photos of your roofing projects will also help visitors get a better idea of what your company can do for them.

Keep your website up-to-date.

Make sure to regularly update your website with new content, photos and projects. This will keep visitors coming back for more, and it will also help you rank higher in search engine results pages.

Show your roofing company’s personality.

Your website is a reflection of your business, so make sure it accurately represents who you are as a roofing company. Use an interesting or eye-catching design and add some personal touches to make it stand out from the competition.

Create a roofing blog

Keep your customers up-to-date on roofing trends, tips and tricks by adding a blog to your roofing website design. You can also use this space to discuss new roof types or materials that might be available soon so they have time prepare themselves!

It is important to provide comprehensive information about your services.

Include detailed information about the roofing services you offer on your website. This will help potential customers learn more about what you do and how you can help them with their roofing needs.

Add a photo gallery

Showcase your work by adding a photo gallery to your roofing company website design. This will give visitors an idea of the quality of your work and it will also help you build trust with potential customers.

Make use of video

Adding videos to your roofing website design is a great way to show off your company’s skills and expertise. You can record customer testimonials, post instructional roofing how-to videos or even just have some fun footage of your team at work.

Case studies

Adding case studies or customer reviews can help you build trust with roofing customers. This will give them a better idea of what to expect when working with your company and it might even convince some roofers that are on the fence about hiring roofers!

Reviews and testimonials

Adding roofing reviews or customer testimonials to your roofing website design is a great way to build trust with potential customers. It also helps you rank higher in search engines, which means more people will find their way onto your roofing site!

Provide roofing resources

People are always looking for roofing tips, tricks and information. Providing roofing resources on your roof website design is a great way to build trust with potential customers by showing them that you care about their needs – not just your own! This will also help roofers find what they need more quickly and easily.


With these tips, you will be on your way to creating a more effective website that generates higher ROI. Now is the time for roofing companies to make some changes and increase their digital marketing skillset! If you’re not sure how to implement these web design principles or need help with any other aspects of running a successful business online, we’re here for you – just give us a call (360) 450-3711

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