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Website Design Tips for Business Owners in Longview, Washington

November 25, 2021    Reading Time: 4 Minutes

Are you a business owner in Longview, Washington? If you are, then this blog post is for you. We will share with you some of the most important things to know about website design and how it can help your business thrive.

The first thing that we want to talk about is the importance of having an online presence. This means that your website needs to be designed well so that people who visit it can easily find what they are looking for. The second thing we want to discuss is content marketing strategies. Content marketing helps keep people on your site longer which leads them back again and again! It also increases awareness of your brand because people share information they read on social media sites like Facebook or Twitter. Finally, we want to tell you about SEO! This acronym stands for Search Engine Optimization. It is important that your website has good optimization because this will bring in the most traffic possible from search engines like Google, Yahoo!, or Bing.

Importance of Having an Online Presence

Website design is an important factor for any business hoping to be successful. Not only does the web offer a cost-effective way of reaching out and getting your message across, but it can also help you reach new markets that would not normally have access to your products or services. However, many businesses make mistakes when designing their website which results in a poor web presence and a lack of web traffic. Businesses need to be aware of these mistakes so they can avoid them when designing or redesigning their website.

One common mistake businesses make is not investing in high-quality web hosting . This means having enough bandwidth, disk space, etc., for your web site. If web hosting is too inexpensive, it could indicate problems with the web host they are choosing to use; if web hosting is too expensive for your budget, you may be paying more than necessary and not getting a high enough return on investment (ROI).

As far as website design goes, businesses need to make sure their site looks professional. They should go for a web design that is clean and easy to navigate, with lots of white space so people can actually read the content. The web designer needs to have good knowledge of web standards in order to keep from alienating visitors with an unattractive site which has been created using outdated techniques or technology.

Content Marketing

The web is a very powerful tool in promoting businesses, but it can be difficult to measure the impact of web design on business success. This doesn’t mean web designers shouldn’t try to make an impact; they should simply focus more on creating great websites and less about trying to figure out what works best for their clients’ particular market.

One thing web designers can do is create a blog for their clients, as this will help them to establish themselves as experts in their field. This form of content marketing has been shown time and again to be effective at increasing web traffic from search engines such as Google which look favorably on sites that have regular updated blogs.

Another way web designers can market business is by using web analytics . These tools are designed to help webmasters track visitor activity on web sites, allowing them to identify what works and what doesn’t.

Web designers should keep in mind that web design is an ongoing process; keeping up with the latest trends may not be practical for every business owner, but it’s important they at least stay up to date with web standards.

Search Engine Optimization (SEO)

SEO is a web design technique that helps websites rank higher in search engine results. This can be done by creating web pages with keywords and phrases which web crawlers will pick up when they index the site, making sure there are links to these web pages from other sites so people can find them easily through search engines such as Google or Bing.

When web designers work on their clients’ sites, they should include SEO best practices in all web pages. This includes using search-friendly keywords and phrases throughout the page, along with social media profile links so web crawlers can find them easily.

It’s important for webmasters who want to attract more traffic from organic search results to keep an eye on web analytics to see what keywords and phrases people are using when they find their web site. This will help them determine which web pages should be given priority as far as SEO is concerned.

As a web designer, you have the power to make or break your clients’ businesses by creating an effective web presence for them. Shouldn’t this web presence be something they can rely on to help them reach their business goals?

As web designers, we are the ones who make or break our clients’ businesses by creating an effective web presence for them. Shouldn’t this web presence be one that helps them reach their business goals rather than hinder it with sub-par web design?

What should a small business have on their website?

  • Photos of their product or services
  • A way to contact them and/or a phone number on the website so customers can easily reach you
  • Their hours of operation
  • Pricing if they offer any products or services online. If not, that’s fine too! It is great for small business owners to have a website to market their business and share information about their company.

What makes a good business website?

  • Does it look like a website that you or your friends would visit?
  • Are the links easy to find and use?
  • Is there too much information on one web page, making it hard to read everything.
  • If possible, adding video is an excellent way for customers and potential customers to see what they can expect if they choose to do business with your company.
  • It’s also an excellent way to share information about your company and show off your product or service.
  • The website should be user-friendly, easy to navigate and provide the visitor with all the relevant details they need in order to conduct business with you!

About Graticle Design: We are a web design company located out of Longview, Washington in Cowlitz County. We have over 20 years of web design experience and are committed to providing every client with a high quality, unique website that reflects their business or organization.

Call us today for your free consultation! Graticle Design (360) 450-3711

Written by Shawn Hooghkirk on November 25, 2021

Last updated on November 29, 2021. Shawn is the President of Graticle, Inc.

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Shawn is a complete package. He’s creative, fast and prolific. Just as important, he has r-a-n-g-e. I’ve worked with him on a variety of projects, digital and traditional, corporate and retail–he always understands what the assignment demands. Shawn was on my shortlist of designers three hours into our first gig together. Highly recommended.

Dave Greeley


Concord, Maine

Graticle is the best in designing amazing websites that clearly communicate who you are and what you do. Their attention to every detail and helpful suggestions made our site build a real treat. In addition to their professionalism, Graticle has phenomenal customer service. Their approach is unmatched and the result is beyond expectation. We are excited about all the work Graticle has done for us and sincerely recommend their work!

Ron & Jen van der Beken


vanderBeken Remodel

Tulalip, Washington