Website or it Didn’t Happen.

February 20, 2019    Reading Time: 2 Minutes

Do I need a website?

Yes.

But people tell others about us and everything appears to be good.

Yes.

You didn’t really expect a different answer, did you?

Word-of-Mouth Marketing

Businesses that do great work always have a strong word-of-mouth component that brings in a lot of business. Often, it’s the only form of marketing that people do.

The problem is, you need to have a method to bring in business in addition to word of mouth.

Because, what happens if your word-of-mouth strategy dries up? You’ll be scrambling.

Diversify Your Marketing

Just like investing, diversifying your risk is important. You don’t want to have all of your eggs in one basket. 

A balanced marketing effort includes a website. 

But let’s say you’re still not convinced. 

Referrals

Say, one of your customers refers someone to your business.

What happens when they want to do research before contacting you. What do they have to do that: your phone number and business card?

When they type your business into Google, what do they find? An outdated Yellow Page listing? A random negative review?

Referrals are strong leads, but you still need to have things in place for them to feel even more confident that you can help solve their problems. 

If done correctly, a website does just that. 

Example: The Busy Contractor

For instance, you’re a busy contractor. All your business is referral based.

Again, when someone Google’s your business, what do they find? 

Do they find your competitor’s beautiful website?

Or, do they find your professional website that showcases the beautiful work you’ve done, reviews from your customers, your story, photos of your staff, current news, projects you’re currently working on, frequently asked questions, etc. How much more likely are they to contact your business?

They already have a strong referral and now the above? It’s a done deal.

And we didn’t even talk about the potential your business now has with a website. People can now find your business as a solution to their problems (without having to talk with one of your customers).

Marketing Hub

You need to look at a website as the main hub in all your marketing. The one place to where everything leads back. Unlike a social media page, you control it. It’s your website.

If you’re still not convinced you need a website, Godspeed.

We Help Businesses Like Yours

At Graticle, we help small, medium and large businesses have a professional appearance online.

Our websites are effective, goal-driven websites. Whether you want more phone calls, appointments, or exposure, we have strategies to help you accomplish that.

Free Phone Consultation

Fill out this form and we’ll schedule a twenty-minute call with you to go over your needs. We’ll recommend strategies for accomplishing those needs and tips for improving your businesses presence online. It’s only a phone call.

Last updated on May 04, 2020. Shawn is the President of Graticle, Inc.

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I’m not sure what I would do without Graticle! This is my 2nd time working with Shawn and this time around he helped us create a new more efficient and visually pleasing website. Our website was part of his new Pre-Built Package, which I recommend for any small business, with a small budget but still in need of a professional looking website. We absolutely loved how our website turned out: the design, color, images, details, everything! Shawn made the whole design process very easy with his video explanations, and his design suggestions for our website have made all the difference. Best part was Shawn added a “Contact Us” feature on every page which we have already seen great results with, and we’ve only been live for a week or so. In the midst, of designing our website I also had Shawn create e-mail signatures for our team and as well as fix up our Facebook Cover/Profile Images, all this has helped us create a more professional and streamlined image across the web. Thanks again, Shawn!

Isabela Valderrama

New Vista Construction LLC

NewVistaConstruction.com

Vancouver, WA

Our school has worked with Graticle and Shawn for years now and without fail the service has been outstanding. Every request, small or large, gets an almost instant and clear response. Follow up questions are handled quickly and all the information is easy to follow – screenshots and videos are often used to talk you through the process. Alternatively, the issue is just sorted out instantly at their end. They always go above and beyond what you expect. No hesitation in recommending these guys without reservation!

Mark McGough

Head of School

The Gardner School

www.GardnerSchool.org

Vancouver, Washington