Website or it Didn’t Happen.February 20, 2019 Reading Time: 2 Minutes
Do I need a website?
But people tell others about us and everything appears to be good.
You didn’t really expect a different answer, did you?
Businesses that do great work always have a strong word-of-mouth component that brings in a lot of business. Often, it’s the only form of marketing that people do.
The problem is, you need to have a method to bring in business in addition to word of mouth.
Because, what happens if your word-of-mouth strategy dries up? You’ll be scrambling.
Diversify Your Marketing
Just like investing, diversifying your risk is important. You don’t want to have all of your eggs in one basket.
A balanced marketing effort includes a website.
But let’s say you’re still not convinced.
Say, one of your customers refers someone to your business.
What happens when they want to do research before contacting you. What do they have to do that: your phone number and business card?
When they type your business into Google, what do they find? An outdated Yellow Page listing? A random negative review?
Referrals are strong leads, but you still need to have things in place for them to feel even more confident that you can help solve their problems.
If done correctly, a website does just that.
Example: The Busy Contractor
For instance, you’re a busy contractor. All your business is referral based.
Again, when someone Google’s your business, what do they find?
Do they find your competitor’s beautiful website?
Or, do they find your professional website that showcases the beautiful work you’ve done, reviews from your customers, your story, photos of your staff, current news, projects you’re currently working on, frequently asked questions, etc. How much more likely are they to contact your business?
They already have a strong referral and now the above? It’s a done deal.
And we didn’t even talk about the potential your business now has with a website. People can now find your business as a solution to their problems (without having to talk with one of your customers).
You need to look at a website as the main hub in all your marketing. The one place to where everything leads back. Unlike a social media page, you control it. It’s your website.
If you’re still not convinced you need a website, Godspeed.
We Help Businesses Like Yours
At Graticle, we help small, medium and large businesses have a professional appearance online.
Our websites are effective, goal-driven websites. Whether you want more phone calls, appointments, or exposure, we have strategies to help you accomplish that.
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