Website or it Didn’t Happen.

February 20, 2019    Reading Time: 2 Minutes

Do I need a website?

Yes.

But people tell others about us and everything appears to be good.

Yes.

You didn’t really expect a different answer, did you?

Word-of-Mouth Marketing

Businesses that do great work always have a strong word-of-mouth component that brings in a lot of business. Often, it’s the only form of marketing that people do.

The problem is, you need to have a method to bring in business in addition to word of mouth.

Because, what happens if your word-of-mouth strategy dries up? You’ll be scrambling.

Diversify Your Marketing

Just like investing, diversifying your risk is important. You don’t want to have all of your eggs in one basket. 

A balanced marketing effort includes a website. 

But let’s say you’re still not convinced. 

Referrals

Say, one of your customers refers someone to your business.

What happens when they want to do research before contacting you. What do they have to do that: your phone number and business card?

When they type your business into Google, what do they find? An outdated Yellow Page listing? A random negative review?

Referrals are strong leads, but you still need to have things in place for them to feel even more confident that you can help solve their problems. 

If done correctly, a website does just that. 

Example: The Busy Contractor

For instance, you’re a busy contractor. All your business is referral based.

Again, when someone Google’s your business, what do they find? 

Do they find your competitor’s beautiful website?

Or, do they find your professional website that showcases the beautiful work you’ve done, reviews from your customers, your story, photos of your staff, current news, projects you’re currently working on, frequently asked questions, etc. How much more likely are they to contact your business?

They already have a strong referral and now the above? It’s a done deal.

And we didn’t even talk about the potential your business now has with a website. People can now find your business as a solution to their problems (without having to talk with one of your customers).

Marketing Hub

You need to look at a website as the main hub in all your marketing. The one place to where everything leads back. Unlike a social media page, you control it. It’s your website.

If you’re still not convinced you need a website, Godspeed.

We Help Businesses Like Yours

At Graticle, we help small, medium and large businesses have a professional appearance online.

Our websites are effective, goal-driven websites. Whether you want more phone calls, appointments, or exposure, we have strategies to help you accomplish that.

Free Phone Consultation

Fill out this form and we’ll schedule a twenty-minute call with you to go over your needs. We’ll recommend strategies for accomplishing those needs and tips for improving your businesses presence online. It’s only a phone call.

Last updated on February 20, 2019. Shawn is the President of Graticle, Inc. You can follow him at Google+

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Let me start by saying if you choose Graticle Design for your website needs, you’ve made the right choice!

Four months ago, I started a new online business. I hired a company that I had found online, to design and build my new business website. Let’s just say, it has been a complete nightmare the past few months trying to get the work done that I needed on my site. I would email them when I needed something and sometimes get no response for days. Not to mention, the amount of time it took for them to get the work done and the high cost of their services. This situation had me extremely stressed out. I must add that I am not computer savvy. Therefore, I depended on this company for all of my website needs. Finally, after months of anxiety, frustration and utter disgust, I decided to search the web for a new website design company. I searched and interviewed many. However, I felt the most comfortable with Graticle Design. When I spoke with Shawn Hooghkirk, I felt a sense of trust and ease after our very first phone interview. Shawn actually took the time to listen and understand my concerns, expectations and everything I wanted for my website. After our first interview, I hired Graticle Design. This was the best decision for my business website and for myself as well. They are fast, efficient, reasonably priced and might I add, very skilled. I am beyond impressed with their service and I couldn’t be happier! I no longer have to stress and worry. I know that I can count on this company for all of my website needs. Most importantly, they do an incredible job!

Thank you Graticle Design! Your team is amazing!

Sincerely, Flickerfancy.com

Renee

Owner

Flicker Fancy

www.FlickerFancy.com

Michigan

Shawn at Graticle Design does exactly what he says he will do, when he says that he’ll do it. He is not only creative, but responsive. We have very much appreciated his expertise and advice. Great ideas and great execution!

Brian Burke

President / CEO

Praxis Capital, Inc.

www.PraxCap.com

Santa Rosa, California