Website or it Didn’t Happen.

February 20, 2019    Reading Time: 2 Minutes

Do I need a website?

Yes.

But people tell others about us and everything appears to be good.

Yes.

You didn’t really expect a different answer, did you?

Word-of-Mouth Marketing

Businesses that do great work always have a strong word-of-mouth component that brings in a lot of business. Often, it’s the only form of marketing that people do.

The problem is, you need to have a method to bring in business in addition to word of mouth.

Because, what happens if your word-of-mouth strategy dries up? You’ll be scrambling.

Diversify Your Marketing

Just like investing, diversifying your risk is important. You don’t want to have all of your eggs in one basket. 

A balanced marketing effort includes a website. 

But let’s say you’re still not convinced. 

Referrals

Say, one of your customers refers someone to your business.

What happens when they want to do research before contacting you. What do they have to do that: your phone number and business card?

When they type your business into Google, what do they find? An outdated Yellow Page listing? A random negative review?

Referrals are strong leads, but you still need to have things in place for them to feel even more confident that you can help solve their problems. 

If done correctly, a website does just that. 

Example: The Busy Contractor

For instance, you’re a busy contractor. All your business is referral based.

Again, when someone Google’s your business, what do they find? 

Do they find your competitor’s beautiful website?

Or, do they find your professional website that showcases the beautiful work you’ve done, reviews from your customers, your story, photos of your staff, current news, projects you’re currently working on, frequently asked questions, etc. How much more likely are they to contact your business?

They already have a strong referral and now the above? It’s a done deal.

And we didn’t even talk about the potential your business now has with a website. People can now find your business as a solution to their problems (without having to talk with one of your customers).

Marketing Hub

You need to look at a website as the main hub in all your marketing. The one place to where everything leads back. Unlike a social media page, you control it. It’s your website.

If you’re still not convinced you need a website, Godspeed.

We Help Businesses Like Yours

At Graticle, we help small, medium and large businesses have a professional appearance online.

Our websites are effective, goal-driven websites. Whether you want more phone calls, appointments, or exposure, we have strategies to help you accomplish that.

Free Phone Consultation

Fill out this form and we’ll schedule a twenty-minute call with you to go over your needs. We’ll recommend strategies for accomplishing those needs and tips for improving your businesses presence online. It’s only a phone call.

Last updated on February 20, 2019. Shawn is the President of Graticle, Inc.

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We have used Shawn at Graticle Design on several web design projects and have always been extremely pleased with the end results. One of the fantastic things about working with Shawn is that he asks all the right question about our company, product and our customer base. Then, from these very insightful conversations, he is able to rapidly create a design that always feels fresh and new, as well as being something that completely envelops all of our needs.

Every time we work with Shawn, he exceeds our expectations. This is saying a lot because after working on several projects with him, we have very high expectations of his ability to make each and every design special, unique and ultimately profitable for us.

Justin Spafford

Audiotech, Inc.

www.audiotech.com

Chicago, Illinois

Love working with Shawn at Graticle. He is the consummate professional and not afraid to speak up with certainty around how to maximize his talent regarding how his graphics will have the most impact on our marketing and branding efforts. In my mind, this is critical. I am not just paying for someone to create what I want, but rather the value of their knowledge and expertise to create meaningful results. On top of that, his work is outstanding. I look forward to a long, fruitful partnership. Thank you Shawn and Graticle.

Neal Tricarico

CEO

Sales Growth, Inc.

www.SalesGrowthInc.com

Carlsbad, California