Website or it Didn’t Happen.

February 20, 2019    Reading Time: 2 Minutes

Do I need a website?

Yes.

But people tell others about us and everything appears to be good.

Yes.

You didn’t really expect a different answer, did you?

Word-of-Mouth Marketing

Businesses that do great work always have a strong word-of-mouth component that brings in a lot of business. Often, it’s the only form of marketing that people do.

The problem is, you need to have a method to bring in business in addition to word of mouth.

Because, what happens if your word-of-mouth strategy dries up? You’ll be scrambling.

Diversify Your Marketing

Just like investing, diversifying your risk is important. You don’t want to have all of your eggs in one basket. 

A balanced marketing effort includes a website. 

But let’s say you’re still not convinced. 

Referrals

Say, one of your customers refers someone to your business.

What happens when they want to do research before contacting you. What do they have to do that: your phone number and business card?

When they type your business into Google, what do they find? An outdated Yellow Page listing? A random negative review?

Referrals are strong leads, but you still need to have things in place for them to feel even more confident that you can help solve their problems. 

If done correctly, a website does just that. 

Example: The Busy Contractor

For instance, you’re a busy contractor. All your business is referral based.

Again, when someone Google’s your business, what do they find? 

Do they find your competitor’s beautiful website?

Or, do they find your professional website that showcases the beautiful work you’ve done, reviews from your customers, your story, photos of your staff, current news, projects you’re currently working on, frequently asked questions, etc. How much more likely are they to contact your business?

They already have a strong referral and now the above? It’s a done deal.

And we didn’t even talk about the potential your business now has with a website. People can now find your business as a solution to their problems (without having to talk with one of your customers).

Marketing Hub

You need to look at a website as the main hub in all your marketing. The one place to where everything leads back. Unlike a social media page, you control it. It’s your website.

If you’re still not convinced you need a website, Godspeed.

We Help Businesses Like Yours

At Graticle, we help small, medium and large businesses have a professional appearance online.

Our websites are effective, goal-driven websites. Whether you want more phone calls, appointments, or exposure, we have strategies to help you accomplish that.

Free Phone Consultation

Fill out this form and we’ll schedule a twenty-minute call with you to go over your needs. We’ll recommend strategies for accomplishing those needs and tips for improving your businesses presence online. It’s only a phone call.

Last updated on May 04, 2020. Shawn is the President of Graticle, Inc.

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Wow, what can I say?

Working with Shawn and the team at Graticle has made launching our website not only easy and stress-free, but fun! Our website looks wonderful, it looks beautiful and clean and is easy to for clients to navigate and order products. I love that it is mobile friendly and formats great on the phone. They really took the extra steps to make sure it came out exactly how we wanted and even made videos explaining step by step and page by page how to change or add to the website including changing text and images, adding products, etc. Shawn has made this a wonderful experience and helped create a great site that accurately represents our business. Not only will I recommend Graticle to other companies but also plan on having them do more work for us in the future.

Asia Robbins

Little Island Creamery

LittleIslandCreamery.net

Cathlamet, Washington

Excellent service in helping us get our 24 websites updated and secure! Thank you, Shawn, for all your efforts. I especially appreciate the explanation videos and animation you provide to explain the work you do. I look forward to many more projects with you and your team.

Modulog

Owner

Modulog, Inc.

modulog.com

Vancouver, Washington