What is a Landing Page?

February 26, 2019    Reading Time: 2 Minutes

A landing page is a page that’s focused on a specific offer.

Let’s say you’re in the service business, a contractor.

You offer a variety of services to your customers: remodeling, roofing, bathrooms, kitchens, etc.

If someone is interested in only your roofing services, you wouldn’t start talking about kitchen remodels. You’d keep the conversation around roofing.

Instead of directing a prospective customer to your homepage who is only interested in your roofing services, you’d direct them to a landing page that’s focused exclusively on your roofing services.

Advertising

Where landing pages most often come into play are with advertising.

You may have an online ad or newspaper ad that advertises your roofing service. Instead of sending people to your homepage, you send them to a roofing services landing page.

There’s no reason to show them all of the services you provide. For now, you want to show them how you can help with their roofing needs.

How Does a Landing Page Help My Business?

Typically, a landing page features the ability for the customer to exchange information with you for something of value.

For example, a free guide titled: “Tips for Improving the Life of Your Roof.

The prospective customer will send you their name, email or phone in exchange for this guide (in the industry, this is called a lead magnet).

This isn’t always the case, but it’s most common because it’s a small ask. Asking someone to call you now or fill out an order form is a larger ask.

Smaller the ask, the more likely they’ll take the next step. The larger the ask, the less likely people will take the next step.

Exchange of Value

Of course, what you exchange must be something of value. If it’s garbage, they will trash it and forget about your company. If it’s valuable, they will be more inclined to want to do business with you.

In return of offering this value, you have the prospects information. You can now call or email them to see how they liked the guide and offer your roofing services.

Find Out How We Can Create a Landing Page For Your Business

Fill out this form and we’ll schedule a free twenty-minute call with you to go over your needs.

Looking forward to it!

Last updated on February 26, 2019. Shawn is the President of Graticle, Inc.

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Shawn was very organized and delivered everything he needed to on time. When he made videos to help understand how the website would function and how to update it, it was very helpful. He was always responsive to e-mails and eager to share his knowledge of website design to give his input and help me as a project manager understand his thought process. In the end, he helped to create a very professional, usable, informative and creative website that has brought us business and we are very happy with it.

Randi Brown

Project Manager

AccraFab

www.Accrafab.com

Liberty Lake, Washington

I really can’t fully express how great my experience was working with Shawn and Graticle. I work for a non-profit and our website had fallen into disrepair–we had even lost ownership of our domain name! But Shawn went above and beyond and walked me through the process of getting our domain name back, along with the complete design of the new site. I absolutely LOVED that he developed videos that walked us through the process of managing the website–from logging in, to editing photos, to changing content–he covered all the bases we needed to take care of our new site. This was particularly appreciated because, as a non-profit, we will likely be moving through web managers over the years and having these videos to pass on to each new manager will be an incredible relief, and will (hopefully) help us avoid the trap we fell into with our last site. He is the most responsible businessman I’ve ever worked with, he was extremely prompt in his replies to emails, and I never felt like he left us hanging or confused at any step along the way. I recommend his services with full marks! You won’t regret it!

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Friends of the Willamette Valley National Wildlife Refuge Complex

FriendsWVNWRC.org

Corvallis, Oregon