What is a Landing Page?

February 26, 2019    Reading Time: 2 Minutes

A landing page is a page that’s focused on a specific offer.

Let’s say you’re in the service business, a contractor.

You offer a variety of services to your customers: remodeling, roofing, bathrooms, kitchens, etc.

If someone is interested in only your roofing services, you wouldn’t start talking about kitchen remodels. You’d keep the conversation around roofing.

Instead of directing a prospective customer to your homepage who is only interested in your roofing services, you’d direct them to a landing page that’s focused exclusively on your roofing services.

Advertising

Where landing pages most often come into play are with advertising.

You may have an online ad or newspaper ad that advertises your roofing service. Instead of sending people to your homepage, you send them to a roofing services landing page.

There’s no reason to show them all of the services you provide. For now, you want to show them how you can help with their roofing needs.

How Does a Landing Page Help My Business?

Typically, a landing page features the ability for the customer to exchange information with you for something of value.

For example, a free guide titled: “Tips for Improving the Life of Your Roof.

The prospective customer will send you their name, email or phone in exchange for this guide (in the industry, this is called a lead magnet).

This isn’t always the case, but it’s most common because it’s a small ask. Asking someone to call you now or fill out an order form is a larger ask.

Smaller the ask, the more likely they’ll take the next step. The larger the ask, the less likely people will take the next step.

Exchange of Value

Of course, what you exchange must be something of value. If it’s garbage, they will trash it and forget about your company. If it’s valuable, they will be more inclined to want to do business with you.

In return of offering this value, you have the prospects information. You can now call or email them to see how they liked the guide and offer your roofing services.

Find Out How We Can Create a Landing Page For Your Business

Fill out this form and we’ll schedule a free twenty-minute call with you to go over your needs.

Looking forward to it!

Last updated on May 04, 2020. Shawn is the President of Graticle, Inc.

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Great service and response time. We set up an appointment for some company branding and I was asked some very specific questions and we went over some images, they created a perfect design and a quick turnaround. Graticle is definitely who we will use for all of our design and I will recommend them to anyone needing their service.

Adrien

Owner

Longview, Washington

Let me start by saying if you choose Graticle Design for your website needs, you’ve made the right choice!

Four months ago, I started a new online business. I hired a company that I had found online, to design and build my new business website. Let’s just say, it has been a complete nightmare the past few months trying to get the work done that I needed on my site. I would email them when I needed something and sometimes get no response for days. Not to mention, the amount of time it took for them to get the work done and the high cost of their services. This situation had me extremely stressed out. I must add that I am not computer savvy. Therefore, I depended on this company for all of my website needs. Finally, after months of anxiety, frustration and utter disgust, I decided to search the web for a new website design company. I searched and interviewed many. However, I felt the most comfortable with Graticle Design. When I spoke with Shawn Hooghkirk, I felt a sense of trust and ease after our very first phone interview. Shawn actually took the time to listen and understand my concerns, expectations and everything I wanted for my website. After our first interview, I hired Graticle Design. This was the best decision for my business website and for myself as well. They are fast, efficient, reasonably priced and might I add, very skilled. I am beyond impressed with their service and I couldn’t be happier! I no longer have to stress and worry. I know that I can count on this company for all of my website needs. Most importantly, they do an incredible job!

Thank you Graticle Design! Your team is amazing!

Sincerely, Flickerfancy.com

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Owner

Flicker Fancy

www.FlickerFancy.com

Michigan