What is the Best Way to Improve your eCommerce Site?

October 06, 2021    Reading Time: 4 Minutes

Do you want to increase your eCommerce site’s revenue? Of course, who doesn’t! But how do you know if your site is performing well and meeting customer expectations? This blog post will walk you through the best ways to improve your eCommerce site so that it stands out from competitors.

The first thing we’ll cover is improving navigation on the website. Once people find what they’re looking for, they need an easy way of navigating back to products or categories they may have skipped while browsing. The next step would be fixing loading times and other technical issues that could potentially discourage customers from buying products. Afterward, we’ll talk about optimizing images and videos to make them faster loading times which can help with conversion rates too! Lastly, we’ll cover eCommerce copywriting and how to make it engaging for customers. If your eCommerce website doesn’t perform well, it’s time to make some changes!

Keep reading to learn what you can do to make improvements…

Although navigation is typically the first thing people will notice about a eCommerce site, there are other things that play into overall site performance like load times or converting visitors into buyers. However, if your eCommerce website design isn’t easy to use people won’t stick around for very long; it all starts with usability.

Top eCommerce websites offer easy ways for customers to get where they want. eCommerce site navigation is more than just a menu with products on it, it should be tailored to your target audience and what you think will help them find things quickly. For example, if you’re selling wedding dresses try having a category that allows the customer to search by color or silhouette rather than going through all of the different categories or collections. If this doesn’t work, then try breaking up the information into sections like ‘wedding dresses’, ‘bridesmaids’, etc. This is a great way to improve eCommerce website design because it helps people who are overwhelmed easily or know exactly what they need when shopping online.

In eCommerce web design, it’s important to design the eCommerce website for mobile-first because these days your customers are viewing your website on the go. Having eCommerce responsive design is essential to help avoid eCommerce drop-offs which can decrease eCommerce conversion rates .

As mentioned before, load times are another thing that you want to consider when working on improving eCommerce performance. The goal should be to have eCommerce site speed test results within 1 second so that people don’t become impatient and leave the site altogether. Although there are tools out there that will help with testing eCommerce site performance, try using Google PageSpeed Insights or GTmetrix just as a starting point. Make your improvements based on these tests and see if you can’t get eCommerce website load times under 1 second.

Another factor that eCommerce site owners need to consider is eCommerce bounce rates. eCommerce customers won’t stick around if they don’t feel like they’re getting the information or products they were looking for so it’s important to present your eCommerce website in a way that helps them find what they need quickly and easily. Try making more pages on your eCommerce site because this will improve eCommerce page views which can have a positive effect on eCommerce conversion rates. It’s more helpful for people who want to get more specific information about one product rather than just clicking on categories and scrolling through options.

ECommerce images and ecommerce videos tend to play a big role in eCommerce site performance. eCommerce images can help your eCommerce product pages stand out from the rest because people will remember seeing them, but having ecommerce video on ecommerce product pages is another great way to improve eCommerce conversion rates . This is why it’s important to make sure you have the right tools for uploading eCommerce images and videos.

There are a lot of photo editing tools available that allow users to change things like coloring or even add text if they want, but sometimes this can be overwhelming for customers who just want a quick picture of the product. Many platforms also allow you to upload directly from their site which makes it easier than ever before!

Even though we’re talking about eCommerce site navigation, ecommerce load times , and ecommerce images/video which would all fall under the umbrella of eCommerce website design, this should be thought of as just one part of what it takes to improve your eCommerce business. eCommerce SEO also plays a big role in helping people find your products so having keyword rich content is important. Try using things like long-tail keywords when creating new pages for your ecommerce website so that customers can use search engines to find exactly what they’re looking for. eCommerce SEO can also be helpful in making ecommerce product pages more visible in ecommerce Google Shopping search results, ecommerce local listings, and ecommerce directories which all have the ability to significantly improve eCommerce conversion rates .

In order to ensure success on your eCommerce site you need to remember that the goal is to provide a great experience for your customers. They want something that will benefit them and help them find what they’re looking for while keeping their information safe both online and offline. The eCommerce website design tips outlined above should be used as a starting point when improving eCommerce performance because these are things you’ll want to hit before moving on to other aspects of running an eCommerce business. You don’t want eCommerce bounce rates to drag down ecommerce conversion rates so it’s important to invest in eCommerce website performance as soon as possible. eCommerce SEO is an excellent way to drive people to your ecommerce site and ecommerce social media pages, but if they have a bad experience once they’re there it will be reflected in ecommerce Google Shopping ratings, ecommerce local listings ratings, ecommerce directories ratings, and ecommerce Facebook reviews. You’ll also see a drop in eCommerce conversion rates so use the tips outlined above for better eCommerce website design!

Shawn is the President of Graticle, Inc.

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Let me start by saying if you choose Graticle Design for your website needs, you’ve made the right choice!

Four months ago, I started a new online business. I hired a company that I had found online, to design and build my new business website. Let’s just say, it has been a complete nightmare the past few months trying to get the work done that I needed on my site. I would email them when I needed something and sometimes get no response for days. Not to mention, the amount of time it took for them to get the work done and the high cost of their services. This situation had me extremely stressed out. I must add that I am not computer savvy. Therefore, I depended on this company for all of my website needs. Finally, after months of anxiety, frustration and utter disgust, I decided to search the web for a new website design company. I searched and interviewed many. However, I felt the most comfortable with Graticle Design. When I spoke with Shawn Hooghkirk, I felt a sense of trust and ease after our very first phone interview. Shawn actually took the time to listen and understand my concerns, expectations and everything I wanted for my website. After our first interview, I hired Graticle Design. This was the best decision for my business website and for myself as well. They are fast, efficient, reasonably priced and might I add, very skilled. I am beyond impressed with their service and I couldn’t be happier! I no longer have to stress and worry. I know that I can count on this company for all of my website needs. Most importantly, they do an incredible job!

Thank you Graticle Design! Your team is amazing!

Sincerely, Flickerfancy.com



Flicker Fancy



Shawn is a delight to work with. He meets deadlines on time and always gives a heads up when he foresees that there may be delay.

Shawn has a strong design aesthetic and was easily able to convey a fresh and modern portrayal of our brand in all of the pieces that he has worked on.

Best of all, I love that I can go to him for advice on a project that I haven’t found a solution for yet. Shawn makes a great teammate to brainstorm a solution—one that will work for your business—and design goals.

Allison Rhodes

Marketing Manager

The Value Builder System™


Toronto, Ontario