What is a Vector Logo?

November 07, 2017    Reading Time: 2 Minutes

Who doesn’t want their company’s logo to look crystal clear when printed?

But how do you guarantee when your logo is printed on a banner or brochure that it won’t become blurry?

Cheers to a blurry logo!

Every week we work with a new customer who already has a logo designed for their business.

When we ask for the original logo files, they send the files their previous designer sent them. Often, this is a file ending in .jpg or .png. While these formats will work on your website or on a PowerPoint when it comes to print it’s less than ideal. Plus, if you need to make any changes to your logo, you’re out of luck.

For instance, let’s say you need to print your logo on a dark background, but your logo is black, what do you do?

Instead of this…

You end up with this….

Now that we’ve gotten that out of the way, let’s explain what a pixel-based image is:

What’s the difference between pixels and vectors?

The main difference is how the image is created. A pixel-based image is made up of a lot of squares while a vector image is made up of mathematical equations that create the graphic.

What is a Pixel-Based Image?

A pixel-based image (also known as raster) are file formats that are limited in quality to the specified size. For instance, if your logo is 800px by 800px you can’t make it larger than that without losing quality. A pixel is a square of artwork and by enlarging a pixel-based image, you’re just making the squares larger, which decreases the overall quality.

Most common pixel-based image file formats end in .jpg, .png, and .bmp.

What is a Vector Graphic?

A vector image is an image made with mathematical equations. You can make it as large (or small) as you’d like without losing any quality. If you want to have your logo on a business card, it’ll look great. If you want to put it on a billboard or an airplane, you’re good to go. It’ll look just as clear as on your business card.

Most common vector-based image file formats end in .ai, .pdf, .eps, .svg, and .tiff.

When Should I Use a Vector Graphic?

You should use a vector image any time you are going to print something. If you have an illustrator that created an amazing squirrel that compliments your brand and you want to include that in your brochure, make sure you use a vector version.

When Should I Use a Pixel-Based Image?

You should use a pixel-based image anytime you have a photograph. You’ll, of course, want to make sure you have a high-resolution photograph with a DPI (dots per inch) of at least 300 to guarantee a quality outcome in print.

What If I Don’t Have a Vector Logo?

It’s the end of the world. I’m so sorry.

More seriously, call/text (360) 450-3711 or email us (hello@graticle.com).

Depending on your logo this can be straight-forward or complex. But either way, we can go over those options with you.

What we’ll do is “redraw your logo” to match your original logo and export it to vector-based formats.

When we’re finished, you’ll have a whole slew of file formats to use now and in the future. When you need new t-shirts and the printer requests your logo, you’ll send them a .zip file and be on your way.

Last updated on May 04, 2020. Shawn is the President of Graticle, Inc.

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Yoga to the People

yogatothepeople.com

New York, NY

Let me start by saying if you choose Graticle Design for your website needs, you’ve made the right choice!

Four months ago, I started a new online business. I hired a company that I had found online, to design and build my new business website. Let’s just say, it has been a complete nightmare the past few months trying to get the work done that I needed on my site. I would email them when I needed something and sometimes get no response for days. Not to mention, the amount of time it took for them to get the work done and the high cost of their services. This situation had me extremely stressed out. I must add that I am not computer savvy. Therefore, I depended on this company for all of my website needs. Finally, after months of anxiety, frustration and utter disgust, I decided to search the web for a new website design company. I searched and interviewed many. However, I felt the most comfortable with Graticle Design. When I spoke with Shawn Hooghkirk, I felt a sense of trust and ease after our very first phone interview. Shawn actually took the time to listen and understand my concerns, expectations and everything I wanted for my website. After our first interview, I hired Graticle Design. This was the best decision for my business website and for myself as well. They are fast, efficient, reasonably priced and might I add, very skilled. I am beyond impressed with their service and I couldn’t be happier! I no longer have to stress and worry. I know that I can count on this company for all of my website needs. Most importantly, they do an incredible job!

Thank you Graticle Design! Your team is amazing!

Sincerely, Flickerfancy.com

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Owner

Flicker Fancy

www.FlickerFancy.com

Michigan