What Services Are Included in Web Design?

October 26, 2022    Reading Time: 9 Minutes

There are many different web design services that can be included in a project. It is important to understand what each of these services entails, so you can make an informed decision about the project. In this blog post, we will discuss the most common web design services and what they include.

What is web design?

At its core, web design refers to the process of creating a website. This includes everything from planning and conception to designing the look and functionality of the website, to coding and launching it online. Web designers use various tools and techniques to achieve their goals, including programming languages like HTML, CSS, JavaScript, PHP, and more.

  • HTML: HTML, or Hypertext Markup Language, is a coding language that web designers use to create basic web pages. This includes defining the structure and content of web pages using HTML tags, as well as styling these elements using CSS.
  • CSS: CSS, or Cascading Style Sheets, is another tool used by web designers to style web pages and add visual elements like colors, fonts, and layouts. This allows web designers to create a unified look and feel for web pages.
  • JavaScript: JavaScript is another programming language that web designers may use in web design projects. It is primarily used to make web pages interactive by adding dynamic elements like animations, pop-up menus, scrolling effects, and more.
  • PHP: PHP, or Hypertext Preprocessor, is a web development scripting language that web designers may use to create web applications and web services. This allows web designers to more easily integrate web pages into other systems for data storage and retrieval, as well as interact with users in real-time.

Web designers may also use other services and technologies to create stunning web pages that meet their clients’ needs. Some of these additional services include:

Content marketing

Content marketing is a strategic approach to creating and distributing content to attract web visitors and convert them into leads or customers. Web designers may work with other specialists like copywriters or marketers to create effective content for web pages.

  • What is a copywriter? A copywriter is a professional who creates written content for use in marketing and advertising. They work closely with web designers, marketers, and other specialists to develop effective content for web pages that achieves business goals. Some of the typical duties of a copywriter include conducting keyword research, writing web copy and blog posts, editing and proofreading content, and more. Copywriters typically have a background in writing and marketing, as well as knowledge of industry-specific trends and best practices. With their expertise, copywriters can create web content that effectively engages web visitors and drives conversions.

User experience (UX) design

User experience (UX) design is the process of designing web pages and web applications with user-centered goals in mind. This involves understanding your users, their needs, and how they will interact with web content. UX designers may use a wide range of methods to improve web usability, including wireframing, prototyping, and more.

User interface (UI) design

User interface (UI) design is a subset of web design that focuses specifically on the look and feel of web pages. This includes everything from visual elements like color, layout, typography, and more. Web designers may work with UI designers to create web pages that are visually appealing and easy for web visitors to navigate. Some common tools used by web designers in UI design include Photoshop, Illustrator, and Sketch.

  • Photoshop: Photoshop is a digital image editing software that web designers may use to create web page mockups, edit photos and graphic images, or create web elements like logos and icons.
  • Illustrator: Illustrator is another digital image editing software that web designers may use to design web graphics, logos, and other web elements.
  • Sketch: Sketch is a vector-based design tool that web designers can use to create web page mockups, wireframes, and more. This allows web designers to create high-fidelity web designs in a more streamlined and efficient way.

Web hosting

This refers to web services that allow web designers and business owners to host their web pages online. Web hosting services may include features like web space, bandwidth, domain name registration, and more.

Types of web hosting services include:

  • Shared web hosting: This type of web hosting provides space on a web server that is shared by multiple users. It is usually the most affordable option and may be suitable for small businesses or personal web pages.
  • Dedicated web hosting: This type of web hosting offers the highest level of control over the web server and any web applications that are hosted on it. It is often best suited for web pages and web applications that require a high level of security, customization, and control over the web server environment.
  • Cloud web hosting: This type of web hosting allows web designers to host their web pages on multiple servers spread across multiple data centers around the world. It provides flexibility and scalability for web applications and web pages.

Domain name registration

Domain name registration refers to the process of reserving web addresses for web pages and web applications. This is typically handled by a domain registrar, which can be an individual or company that specializes in managing web addresses.

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of optimizing web pages and web content to rank higher in search engine results. This may involve optimizing web content for keywords, meta tags, page titles, headings, descriptions, and more. With effective SEO strategies, web designers can help web pages to rank higher in search results for relevant web searches. Some common web design tools for SEO include SEMRush and AHREFs.

Some web design best practices that can help improve web page rankings include:

  • Conducting keyword research to identify relevant keywords and phrases that web visitors are likely to search for.
  • Optimizing web pages and web content using these keywords to improve web visibility.
  • Creating high-quality web content that is engaging, relevant, and easily readable by web visitors.
  • Incorporating web design elements like images, videos, infographics, and more to improve web usability and boost web traffic.
  • Optimizing web pages for mobile devices to ensure that web visitors can easily navigate web content on their smartphones and tablets.
  • Incorporating web design best practices like web accessibility, user testing, and more to ensure that web pages are fully optimized for search engines and web visitors alike.

Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is a web design strategy that allows web designers and business owners to quickly and easily advertise on web search engines like Google and Bing. With PPC advertising, web designers can create online ads that are displayed when web visitors search for relevant keywords or phrases.

Some web design tools and services that can help web designers create effective PPC ads include:

  • Google Ads: Google Ads is a web-based platform by Google that web designers can use to create, manage, and optimize online advertising campaigns.
  • Bing Ads: Bing Ads is a web-based platform by Microsoft that web designers can use to create, manage, and optimize online advertising campaigns.

Mobile web design

Mobile web design refers to web pages that have been optimized for viewing on mobile devices like smartphones and tablets. This may include web pages that are fully responsive or use special techniques to render web content for smaller screens. Web designers who focus on mobile web design may also create web applications, user interfaces, and more for web pages hosted on mobile devices.

Website analytics

Website analytics is a web service used by web designers and web developers to measure the performance of web pages and web applications. It may include features like site usage data, traffic sources, conversion rates, and more. By using website analytics tools, web designers can gain insights into how visitors interact with their web pages, where they come from, which web pages are more popular, how web pages drive conversions, and more.

Conversion rate optimization (CRO)

Conversion rate optimization is a web service that helps web designers and web developers improve the conversion rates of web pages. It typically involves using a combination of analytics tools, user feedback tools, A/B testing tools, and more to identify strategies and techniques that drive web visitors to convert into customers or leads. Some web designers may also work with web developers, web marketers, and other specialists to optimize web pages for higher conversion rates.

Landing page optimization

Landing page optimization is a web service that helps web designers and web developers improve the effectiveness of web pages that are used to convert web visitors into customers or leads. This may involve using analytics tools, A/B testing tools, CRO techniques, and more to identify web page elements like images, layouts, headlines, CTAs, and more that are more likely to convert web visitors into customers. Landing page optimization may also include web design elements like interactive web forms, web surveys, and more.

Content management systems (CMS)

A content management system (CMS) is a web service that allows web designers to manage and publish web content without having to use web programming languages like HTML and CSS. With a CMS, web designers can create web pages using easy-to-use editors or drag-and-drop tools, manage their web hosting account, and publish web content, all without the need for web programming skills.

Different CMS tools include WordPress, Drupal, Joomla, and more.

  • WordPress: WordPress is one of the most popular content management systems (CMS) for web designers and web developers. With this web service, web designers can quickly create web pages using a simple editor or drag-and-drop tools, manage web hosting accounts, and publish web content without needing extensive web programming skills. Some common features of WordPress include web page templates, web form tools, web gallery and image management features, SEO tools and plugins, and more.
  • Drupal: Drupal is another popular web service for web designers and web developers. Like WordPress, it offers web design tools that make it easy for web designers to create web pages, manage web hosting accounts, and publish content without needing extensive web programming skills. Some features of Drupal include web page templates and themes, SEO-friendly code, support for multiple languages, advanced web customization tools, and more.
  • Joomla: Joomla is another web service that web designers can use to create web pages, manage web hosting accounts, and publish web content without needing web programming skills. It offers web design tools like web page templates, web forms builder and form management features, media manager for managing photos, videos, and other web content, web gallery creation tools, SEO-friendly web programming code, and more.

Web page performance testing

Web page performance testing is a web service that web designers use to test web pages and web applications for speed and performance issues. Performance tests typically measure things like web page load time, rendering times, web server response time, browser caching, and more. Web designers may also use this tool to analyze the security of web pages and make improvements if needed. By performing web page performance testing, web designers can ensure that their web pages are fast and responsive for web visitors.

Security testing

Security testing is an important web service that web designers use to test web pages and web applications for possible vulnerabilities and security issues. Security tests typically involve simulated attacks on web services, web applications, web forms, and more. By performing security testing on their web projects, web designers can protect their web content from hackers and cyber threats.

Website backups and maintenance

Website backups and website maintenance are web services that web designers use to protect web content from data loss, malware infections, and other potential threats. Website backup tools typically store copies of web pages on remote servers so web designers can quickly restore web content if something goes wrong. Website maintenance involves regular updates to web pages and web applications to keep them functional, functional, and secure.

Wrapping it up

In conclusion, web designers use a variety of web services to manage and publish web content, test web page performance, secure web pages from cyber threats, and more.

If you are in need of a new website, or your current website needs updating, we can help. Our team at Graticle will work with you to create a custom design that meets your needs and represents your business in the best possible light. We offer a variety of services including web design, SEO, digital marketing, and more. Contact us today to learn more about how we can help you grow your business online. Call or text (360) 450-3711

Frequently asked questions about web design

How long does web design typically take?

Web design is a complex and multifaceted process that involves a number of different services, including web design and development, content creation, web hosting, search engine optimization (SEO), marketing and analytics. Depending on the scope and complexity of your website project, web design can take anywhere from several weeks to several months. Generally, web design firms will provide clients with an estimated timeline and budget that outlines the specific web design services involved in your project.

How much does web design typically cost?

The cost of web design varies widely depending on the scope and complexity of the project, as well as the web design firm that you work with. On average, web design costs range from $1,000 to $10,000 or more for a full website build. Factors that can impact pricing include: ecommerce functionality, custom web design elements, online marketing and SEO services, content creation and management, web hosting fees, and more.

Should I hire a web design firm or do it myself?

There are many different web design options available, and the right choice depends on your specific needs and budget. If you have web design experience and the time to dedicate to building your own website, then DIY web design may be a good option for you. However, if you need help creating an engaging, professional web presence or require web design expertise to optimize your website for search engines and maximize traffic and sales, then working with a web design firm is recommended.

If you have more questions about web design or want to get started on your web design project, give us a call today to learn more about our services and find out how we can help you create a web presence that drives results. Call or text (360) 450-3711

Written by Shawn Hooghkirk on October 26, 2022

Shawn is the President of Graticle, Inc.

Want a Quote on Your Project? Answer a Few Questions »

Graticle gave prompt and thoughtful attention to the construction of my website.

Michael Grim

Owner

Law Office of Michael Grim

www.LegalMG.com

Yakima, Washington

Shawn was very professional. He made the whole transaction very easy and completely online. I was very happy with the work.

Aaron Barr

Barr Corp, LLC.

Camas, WA