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What Should a Service Website Contain?

December 04, 2021    Reading Time: 3 Minutes

A service website should be a place where customers can find information about the services you offer and learn more about your company. This will help them decide if they want to contact you for a quote, request an estimate or schedule an appointment. It is important that your site contains all of this information and it is easy to find on the page. In this blog post, we’ll cover how to build a successful service website!

Contact information (at the very top of the page and in a footer): Your website visitors should be able to find your contact information without having to search for it. Make sure it is easy to see and includes your phone number, email address, mailing address and business hours.

Services: Your service website should include information about what sets you apart from the competition. It is important to list all of your services and make them easily accessible on each page. Make sure that this section is easy to find!

Gallery: A service website should include a gallery of your work. This will help customers visualize the work you can do for them.

List the areas you serve: A service website should include the cities and towns you service.

Testimonials: Include testimonials from satisfied customers on your service site to help potential clients see how great of a job you do!

FAQs page: A service website wouldn’t be complete without an FAQs section. This will allow visitors to learn more about your services in detail before contacting you for additional information or scheduling an appointment. Make sure this is easy to find by including it either in the header menu bar or at the very top of each service page.

Request an appointment/quote form: Include a form on your service website where customers can request an appointment or a quote. This will make it easy for them to get in touch with you and start the process of hiring you for their service needs!

Images of staff: Include images of your staff on your service website. This will help customers put a face to the name and make them feel more comfortable doing business with you.

Service hours: Include service hours on your service website so customers know when they can schedule an appointment or contact you for service.

Payment options: Include payment option on your service website to ensure customers can easily make payments for service needs they may have now or in the future.

Service contract: If applicable, include service contracts on your service website. This will help customers understand what they are agreeing to before hiring you for service needs.

Blog: A blog is a great way to show off your work and give potential customers additional information about the services you offer. It’s also a great way to keep your website up-to-date with the latest news and trends in your industry.

Testimonials: Customer testimonials are a great way to show off your work and let potential customers know what others have said about your business.

Case studies: You can also include case studies to show potential customers what you have done for past clients.

Contact Form/Request a Quote: Your website should make it easy for customers to request an estimate, schedule service or contact you with questions about what services you offer. Include buttons on each page that will automatically direct the customer to where they need to go next!

Footer Navigation Menu: Your service website should have a footer menu with easy access to every page on the site. This includes contact information and any other pages (such as FAQs). If there is a service form or request a quote form, make sure these buttons link out to those forms/pages instead of taking visitors back home.

Calls to Action: A service website should have clear and concise calls to action (CTAs) on each page. This will help customers know what you want them to do next! CTAs can include requesting an estimate, scheduling service, contacting you with questions or signing up for your newsletter.

Benefits of hiring your service business: Your service website should mention any benefits of hiring your business. For example, you may offer free estimates or no-cost consultations for potential customers!

Address: Make sure this is easy to find on every page and that it includes a map link to help visitors get directions if needed. You can also include additional details in the “About Us” section of your service site. This will allow visitors to learn more about who they are doing business with before contacting you for service!

Make sure that all of this information is easy to find on your website and keep it updated regularly! A service website is a great way to connect with potential customers and show them what you can offer. Make sure your site looks professional and inviting – it could be the deciding factor in whether or not someone does business with you. If you need help designing or updating your service website, contact us today (360) 450-3711 for a free consultation!

Written by Shawn Hooghkirk on December 04, 2021

Last updated on December 02, 2021. Shawn is the President of Graticle, Inc.

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Shawn is a complete package. He’s creative, fast and prolific. Just as important, he has r-a-n-g-e. I’ve worked with him on a variety of projects, digital and traditional, corporate and retail–he always understands what the assignment demands. Shawn was on my shortlist of designers three hours into our first gig together. Highly recommended.

Dave Greeley


Concord, Maine

Shawn did an amazing job developing our website! It looks polished & professional, just like we hoped for. We were extremely pleased with Shawn’s attention to detail and his kind, thoughtful, patient way he conducted business. We highly recommend Graticle, Inc. for your website design needs and look forward to receiving continued top-level service, from this outstanding company, in the years to come!

Cathie Groesbeck


The Gifted Kitchen

Longview, WA