Why Custom Website Design Is Worth the Investment

April 15, 2022    Reading Time: 7 Minutes

Think about your website. Is it the same as every other website on the internet? If so, then you’re doing it wrong. A website that doesn’t stand out from the crowd is a website that isn’t going to get the results you want. You need a custom website design if you want to make an impression on your visitors and convert them into customers. In this blog post, we’ll discuss why custom website design is worth the investment and how it can help your business succeed online.

When you have a custom website design, you’re not limited by the template or themes that are available on website builder platforms. You can have a website that looks and functions exactly the way you want it to. This means that your website will be unique and will stand out from the competition.

What is custom website design?

Custom website design is a process where a website is designed from scratch to meet the specific needs of a business. This type of website design is different from using templates or themes because it allows for more flexibility and creativity. Custom website design also gives you the ability to add features that are specific to your business.

What are templates and themes?

Templates and themes are website designs that have already been created. They can be customized to some extent, but they will never be as unique as a custom website design.

When you use a template or theme for your website, you’re limited to the designs that are available. This means that your website will look like everyone else’s website and it won’t be unique. With a custom website design, you can have a website that looks exactly the way you want it to. This will give you an advantage over the competition because your website will be more eye-catching and memorable.

Custom Website Design Benefits:

With a custom website design, you can create a website that is truly unique and reflects your brand in the best possible light. You’ll have complete control over the user experience on your site, so you can ensure that visitors have a positive experience. This will help you convert more visitors into customers and grow your business.

Better Branding:

A custom website design will help you create a strong and recognizable brand. Your website is often the first impression that potential customers will have of your business, so it’s important to make sure that your website makes a good impression. With a custom website design, you can include elements that reflect your brand identity, such as your logo, color scheme, and fonts. This will help you create a website that is consistent with your brand and helps you build a strong online presence.

Faster Website:

Another benefit of custom website design is that it can help your website load faster. This is important because website visitors are often impatient and will leave a website if it takes too long to load. With a custom website design, you can optimize your website for speed and ensure that visitors have a positive experience.

Website speed facts:

  • 47% of consumers expect a web page to load in two seconds or less.
  • 40% of people abandon a website that takes more than three seconds to load.
  • A one second delay in website response time can result in a seven percent reduction in conversions.

Better User Experience:

Custom website design will allow you to better control the user experience on your site. You can ensure that visitors have a positive experience and that they can easily find the information they’re looking for.

What is user experience (UX)?

  • User experience (UX) refers to how a person feels when using a website or app. It encompasses all aspects of the user’s interaction with the website or app, including navigation, design, and content.
  • The goal of good UX is to make the user’s experience as seamless and enjoyable as possible.
  • A website with poor UX will be confusing and difficult to use, which will result in users leaving the site without taking any action.
  • A website with good UX, on the other hand, will be easy to use and will encourage users to stay on the site and take the desired action.

Increased Conversions:

Custom website design can help you increase conversions by providing this better user experience. When visitors have a positive experience on your site, they’re more likely to convert into customers. This will help you grow your business and achieve your goals.

What is a conversion?

  • A conversion is a goal that a website visitor completes, such as filling out a form, making a purchase, or calling your business.
  • The website’s conversion rate is the percentage of visitors who take the desired action.
  • For example, if your website has a conversion rate of five percent, that means five out of every 100 website visitors take the desired action.

Improved Search Engine Optimization (SEO)

A custom website design is also a great investment because it will help you stand out from your competition. With so many businesses competing for attention online, you need to make sure that yours stands out from the rest. A custom website design will help you achieve this by allowing you to create a unique website that is not only eye-catching but also optimized for search engines.

When your website is designed with both users and search engines in mind, you’ll be more likely to rank highly in search results. This will help you get more traffic to your website and grow your business.

What is search engine optimization?

  • Search engine optimization (SEO) is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.
  • SEO involves optimizing both on-page and off-page factors, such as website content, website design, and backlinks.
  • The goal of SEO is to improve the visibility of a website in Google search so that it appears higher in the search results. This will help you get more website visitors, which can lead to increased sales and revenue.

Better Hosting Options:

Another reason why custom website design is worth the investment is that it gives you better hosting options. With a custom website, you can choose to host your website on a shared server, dedicated server, or cloud hosting environment.

  • Shared servers are less expensive but offer less control over your website. This means that your website could be impacted by the activities of other websites on the same server.
  • Dedicated servers are more expensive but offer you more control over your website. This means that your website will not be impacted by the activities of other websites on the same server.
  • Cloud hosting environments are becoming increasingly popular because they offer the best of both worlds: increased control and flexibility at a lower cost.

A custom website design will give you the ability to choose the best hosting option for your website and your business.

What is hosting?

Hosting is the process of storing website files on a server so that they can be accessed online.

Web hosting companies provide this service by renting out space on their servers. This space is used to store website files, such as HTML files, images, and videos.

When someone types in your website’s URL, their computer will access your website files from the server.

Improved Security:

Custom website design can also help you improve the security of your website. With a custom website, you can choose to add features that will help protect your website from hacking and other security threats.

For example, you can choose to add a website firewall, which will help block malicious traffic from reaching your website. You can also choose to add an SSL certificate, which will encrypt your website’s data and protect it from being intercepted by hackers.

Both of these features will help keep your website safe from security threats and improve your website’s overall security.

Improved Customer Support:

Custom website design can also help you improve your customer support. With a custom website, you can choose to add features that will make it easier for your customers to get in touch with you and get the help they need.

For example, you can choose to add a live chat feature, which will allow your customers to chat with you in real-time. You can also choose to add a contact form, which will allow your customers to send you an email.

Both of these features will make it easier for your customers to get in touch with you and get the help they need.

The Bottom Line:

Custom website design is worth the investment because it will help you create a website that is truly unique, easy to use, and optimized for search engines. This will give you an advantage over the competition, and it will help you attract more website visitors, which can lead to increased sales and revenue.

If you’re ready to take your online presence to the next level, our team of experts at Graticle can help. We’ll work with you to create a stunning website that will make an impression on your visitors and drive results for your business. Contact us today to get started! Call (360) 450-3711

Custom Web Design Frequently Asked Questions

Q: Why should I choose a custom website design over a template?

A: There are several reasons why you might want to consider investing in a custom website design rather than using a template. First, templates can be limiting in terms of what you can do with them. If you want to really make your website stand out, a custom design will give you the freedom to do that. Additionally, custom website designs can be more search engine friendly, since they are designed with search engine optimization (SEO) in mind from the start. Finally, template websites often look like, well, template websites. A custom website design will make your website look unique and professional.

Q: How much does a custom website design cost?

A: The cost of a custom website design can vary depending on the size and complexity of the project. However, in general, you can expect to pay more for a custom website design than you would for a template website. That being said, the extra investment is often worth it, since you’ll end up with a website that looks great, functions well, and is more likely to attract visitors.

Q: How long does it take to create a custom website design?

A: The timeline for a custom website design project can vary depending on the scope of the project. However, in general, you can expect the process to take several weeks, from initial planning and design to final launch.

Q: I’m not sure if a custom website design is right for me. What should I do?

A: If you’re not sure whether a custom website design is the right choice for your business, we recommend talking to a professional website designer like us. They will be able to assess your needs and give you tailored advice. Alternatively, you can also take a look at our website design portfolio to see some of the custom website designs we’ve created for our clients.

Written by Shawn Hooghkirk on April 15, 2022

Shawn is the President of Graticle, Inc.

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I have worked with Shawn on multiple Web design projects and all I have to say is, he is the best person I have ever partnered with.

I own a marketing firm and when I have a client that needs an awesome website, I will only use Shawn as my designer and development guy.

He asked all the right questions, and his process for building sites is better than anyone’s I’ve seen.

Just hire him. That’s it.

Jeremy Friedland

Owner

Digital Marketing Maniacs

www.DigitalMarketingManiacs.com

Vancouver, Washington

I’ve worked with Shawn the past 2 years and we went to school together, all around good dude. He is super professional at what he creates and helps you with anything he can. My site is super easy to manage but looks amazing. Thanks for everything you have done.

Chaotik Quintana

Owner & Operator

Chaotik Klothing

www.iHeartChaotik.com

Pismo Beach, California