Why Do You Want a Website? Tips for Web Design Success

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Why Do You Want a Website - Tips for Web Design Success - Graticle - Copy_compressed

Such a simple question, but it’s important to ask and define:

Why exactly do you want a website?

When we discuss a website project with a prospective customer, this is one of the first questions we ask. It’s also a question most often to stop people in their tracks because they haven’t really thought it through. Vague general answers ensue.

The reason it’s important is so that your website is a tool in your business toolset and not another fruitless expense.

If you’re a small business and you haven’t had a website before, this can be difficult to define.

You need a website because every business has one. Because if you don’t, people won’t know your business exists. Although true to an extent, it’s not enough.

Goals

When you know why you want a website it helps us create a goal.

For instance, let’s say you own a local construction company and you want people to be able to find out what sets your company apart from your competitors. And you also want the ability for people to easily contact you.

You may also have secondary goals like galleries/case studies (of projects you’ve worked on to show the quality of your work). You may also want to share stories (reviews/testimonials) from your current customers to show people the experience people have while doing business with your company.

When you create a list like that, you need to pare it down to 1 or 2 of the most important items. Sure, you want everything and the kitchen sink, but what’s the underlying reason for it all? In the example of the construction company, they want more

In the example of the construction company, they want more leads. They want the phone to ring more so they can eventually turn those leads into customers.

It’s a great goal and that’s something we can help steer in the right direction in various ways with the new website. That doesn’t mean that we have to have a picture of a cheesy sales guy with a “call us at (random 800 number) to save 99% off today (offer ends at midnight).” But what it does mean is that we need to create various hooks throughout the website that gives people a reason to contact your business.

Maybe we have a short video of you (the business owner) being interviewed and various employees while working in the field on actual projects. Humanizing your business. Or, a readily available contact form on every page. Maybe an online chatting option so someone can quickly ask a question from your website. Your phone number and contact information very visible on every page. We can talk about your free estimate or your complete and thorough process that you go through on every project. Whatever the tactic, keeping in mind that we want the phone to ring at your business and that’s the #1 goal for the website.

When additional ideas come up, you need to ask yourself “Does this help accomplish our #1 goal or detract from it?”

It’s very important to have your goals set out before stepping into a web design project.

It’ll make the project much smoother and also help you and the web design company you hire reflect after the website is finished: Is this website a success? 

Have a Question About a Potential Website Project?

We’re always happy to help. Call or text us at (360) 450-3711.

Interested in a price for your new website project? Fill out our Quote Request form online.

Last updated on September 26, 2017. Shawn is the President of Graticle, Inc. You can follow him at Google+

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I was very happy with your work. The work was done in a timely manner, I now have a very professional website which contains all the features and items we discussed.

Perhaps the most important part is that you took the extra step as I just found out my web site now shows up when one Google’s Abbotthouse Sunriver OR., or Abbothouse Sunriver OR., This never happened before you did my web site as I spell Abbott the correct way or the way it was originally spelled and everyone else spells it Abbot. The new abbreviated way. Anyways thanks for taking that extra step.

I have recommended you to some other people at Abbotthouse and hope you have received some extra business from my recommendation.

Jim Abbott

Owner

Abbott House #11

www.AbbottHouse11.com

Sunriver, Oregon

The Friends of the Ridgefield National Wildlife Refuge are so thankful to Graticle Design for their amazing work! They re-vamped and updated our website in the time promised, and made it so user-friendly! It is so easy now to go in and edit, change and move things around compared to before. The user options are exponentially better than before, with easy add and use boxes, places to enter information while editing that will show up in multiple places throughout the website; and, my favorite part, easily editable and accessible buttons that can be added to every new webpage module. This makes linking people to important information, other pages on the website, other websites, and to our own uploaded content a breeze!

Shawn and his team made our site more mobile friendly (more as in, now it is mobile friendly!) and the video tutorials that were created to walk us through adding content to our new website are so clear and easy to follow, we had our new website filled with content and up and running in just a week, once the Graticle team finished creating it.

We would highly recommend Graticle for your website needs! Affordable and unbeatable quality and support.

Friends of the Ridgefield National Wildlife Refuge

www.RidgefieldFriends.org

Ridgefield, Washington