Why Google Business Is Good for Your Business

October 12, 2022    Reading Time: 5 Minutes

Google Business is a great online marketing tool for businesses of all sizes. It allows businesses to create a free business listing that can be found by people searching for businesses in their area. In addition, Google Business provides a variety of features that can help businesses grow online. In this blog post, we will discuss the benefits of using Google Business and how it can help your business grow!

What is Google Business?

Google Business is a free online marketing tool that helps businesses create a listing that can be found by people searching for businesses in their area. In addition, Google Business provides a variety of features that businesses can use to grow online.

Where is Google Business located?

Google Business is located online and can be found by searching for businesses in your area. If you look at the sidebar on a desktop, you will see a “Google My Business” box. This is also where businesses can claim their listing and create their business profile.

If you’re searching for say a “web designer near me,” you’ll see a bunch of local businesses that come up on a map. These are all Google Business listings.

How Can Google Business Help My Business?

Google Business can help businesses in several ways:

A free business listing on Google Maps:

When you create a free business listing on Google, your business will show up on Google Maps when people search for businesses in your area. This is a great way to get new customers!

Increasing online visibility:

One of the main benefits of using Google Business is that it can help increase your online visibility. By creating a listing, you are making it easier for people to find your business online. In addition, the ability to add photos, videos, and other content to your listing can also help increase your online visibility.

The ability to make posts:

Another great benefit of using Google Business is the ability to make posts. Posts are similar to blog posts, but they show up right on your business listing. This is a great way to share news, updates, and special offers with your customers!

Reach a wider audience online:

Another benefit of using Google Business is that it can help you reach a wider audience online. By creating a listing, you are making your business visible to people who may not have otherwise found your website or social media pages. In addition, the ability to add photos, videos, and other content to your listing can also help you reach a wider audience online.

Post your menu (if you’re a restaurant):

If you’re a restaurant, one of the great things you can do with Google Business is post your menu. This is a great way to let potential customers know what you have to offer!

Messaging with customers:

Another great benefit of using Google Business is the ability to message customers. This feature allows you to communicate directly with your customers through your listing. This is a great way to answer questions, provide customer service, and build relationships with your customers!

Showcase your products and services:

Google Business allows you to showcase your products and services in a way that is convenient for potential customers. You can add photos, descriptions, and even videos to help show off what you have to offer.

Improves search engine rankings:

Another big benefit of using Google Business is that it can help improve your search engine rankings. This is because when you list your business on Google, it helps to increase your online visibility.

Make it easy for customers to find you:

When potential customers search for businesses like yours on Google, your Google Business listing will come up. This makes it easy for customers to find your contact information, website, and even directions to your business.

Get more insights about your customers:

Google Business provides valuable insights about your customers, including how they found you, what they searched for, and even what time of day they are most likely to visit your business. This information can help you adjust your marketing strategy to better reach your target audience.

The ability to manage your online reviews:

Another benefit of using Google Business is the ability to manage your online reviews. By monitoring and responding to online reviews, you can show potential customers that you are active and engaged with your online presence.

Generating leads:

Another benefit of using Google Business is that it can help generate leads. When people search for businesses in their area, your listing will appear. If you have a strong online presence, this can lead to more traffic to your website and potential customers contacting you about your products or services.

The ability to create special offers and coupons:

Another benefit of using Google Business is the ability to create special offers and coupons. You can use this feature to attract new customers or encourage existing customers to come back and try your products or services again.

Building trust and credibility:

Another benefit of using Google Business is that it can help build trust and credibility with potential customers. When people see that you have a listing on Google, they will be more likely to trust your business. This is because they know that you are an established business that is online and easy to find.

The ability to add photos, videos, and other content to your listing:

Another benefit of using Google Business is that it can help you add photos, videos, and other content to your listing. This can help increase your online visibility and make it easier for people to find your business online. It can also help people better understand your business and what you offer.

Including a link to your website:

Another benefit of using Google Business is that you can include a link to your website. This can help increase traffic to your website and generate leads.

How to Optimize your Google Business Listing:

Now that you know some of the benefits of using Google Business, here are a few tips on how to optimize your listing:

  • Use keyword-rich descriptions to help people find your business online.
  • Add photos, videos, and other content to help increase your online visibility.
  • Use posts to share news, updates, and special offers with your customers.
  • Monitor and respond to online reviews to build trust and credibility with potential customers.
  • Use special offers and coupons to attract new customers or encourage existing customers to come back.

It’s Clear, Google Business is Essential

In today’s online world, having a strong presence on Google is essential for businesses of all sizes. By creating a Google Business listing, you can take advantage of all the benefits that Google has to offer. From increasing your online visibility to getting valuable insights about your customers, there are many reasons to use Google Business for your business.

So what are you waiting for? Get started today and see the difference it can make for your business.

If you’re not sure where to start, our team at Graticle can help you create and optimize your listing. Contact us today to get started! Call (360) 450-3711

Frequently Asked Questions

Do I need to pay for Google Business?

No, Google Business is a free online marketing tool. There are no monthly fees or contracts.

How do I get started with Google Business?

You can create a free listing for your business on Google. Simply go to the Google Business website and click “Start now.”

What information do I need to create a listing?

To create a listing, you’ll need to provide your business name, address, phone number, category, and hours of operation. You can also add photos, videos, and a description of your business.

Once my listing is created, how do I manage it?

You can manage your listing by logging into your Google account and going to the Google Business website. From there, you can edit your listing information, respond to reviews, and view insights about your customers.

If you need help creating or managing your listing, our team at Graticle can assist you. Contact us today to get started! Call (360) 450-3711

Written by Shawn Hooghkirk on October 12, 2022

Shawn is the President of Graticle, Inc.

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Shawn designed my business website and business cards with the vision I wanted and he did an outstanding turning it into exactly what I wanted.

He made himself very available and answered all of my questions I had about content and design, and instructed me with very easy steps to add content and pictures to my site when he was finished.

I would recommend him to anyone!

Seth Candeaux

Owner

PAC NW Structures

www.pacnwstructures.com

Tigard, Oregon

I really can’t fully express how great my experience was working with Shawn and Graticle. I work for a non-profit and our website had fallen into disrepair–we had even lost ownership of our domain name! But Shawn went above and beyond and walked me through the process of getting our domain name back, along with the complete design of the new site. I absolutely LOVED that he developed videos that walked us through the process of managing the website–from logging in, to editing photos, to changing content–he covered all the bases we needed to take care of our new site. This was particularly appreciated because, as a non-profit, we will likely be moving through web managers over the years and having these videos to pass on to each new manager will be an incredible relief, and will (hopefully) help us avoid the trap we fell into with our last site. He is the most responsible businessman I’ve ever worked with, he was extremely prompt in his replies to emails, and I never felt like he left us hanging or confused at any step along the way. I recommend his services with full marks! You won’t regret it!

Katrina

Friends of the Willamette Valley National Wildlife Refuge Complex

FriendsWVNWRC.org

Corvallis, Oregon