Why Responsive Design Is Important for Your Business

January 23, 2022    Reading Time: 4 Minutes

If you’re not sure whether responsive design is important for your business, then you’re in for a surprise. In this blog post, we will discuss the many reasons why responsive design is so important. More and more people are using mobile devices to access the internet, and if your website isn’t responsive, you’re missing out on a lot of potential customers. We’ll go over some of the statistics that prove responsive design is necessary for any business, and we’ll also provide tips on how to make your website responsive. So don’t wait any longer – read on to find out why responsive design is so important!

What is the use of responsive design?

A responsive website automatically adapts its layout to the screen size of the device it is being viewed on. This can be a phone, tablet or desktop computer. Responsive design is important because more and more people are using mobile devices to access the internet. A responsive website will look good on any device, whereas a website that isn’t responsive will look bad on a mobile phone.

A responsive website is like a suit that fits you well. It’s comfortable and looks good no matter what size you are. A website that isn’t responsive is like a suit that’s too small or too big. It might fit you okay, but it won’t look good and it won’t be very comfortable to wear.

What are the benefits of responsive design?

There are many benefits of responsive design, including the following:

Increased traffic and sales – A responsive website will look good on any device, so you’ll get more visitors from all over the world. And since a responsive website is easy to use, people are more likely to buy products or services from your website.

Improved user experience – A responsive website is designed to be easy to use, so your visitors will have a good experience when they visit your website.

Improved Google ranking – Google gives preference to websites that are responsive, so you’ll get higher rankings in search results if your website is responsive.

Reduced development costs – It’s much cheaper and faster to develop a responsive website than it is to develop a separate website for each type of device.

Increased ROI – A responsive website is more effective than a non-responsive website, so you’ll get a higher return on investment (ROI) for your website.

Mobile Web Design Benefits:

In addition to the benefits listed above, responsive design has several key advantages when it comes to mobile web design:

Easier website maintenance – Responsive websites are easier to maintain than separate mobile websites. You only need to make changes once, and they will be automatically applied to all devices.

Improved customer satisfaction – A responsive website provides a consistent user experience on all devices, which leads to higher customer satisfaction.

Better search engine visibility – Google gives preference to responsive websites in its search results, so you’ll get more traffic from Google if your website is responsive.

Responsive Web Design Stats

Now that we’ve seen some of the benefits of responsive design, let’s take a look at some statistics that prove its importance. According to a study by Google, 67% of users are more likely to buy from a mobile-friendly website. And according to data by StatCounter, mobile devices account for over 50% of all online traffic.

These statistics show that responsive design is no longer optional – it’s essential for any business that wants to succeed online.

Why is responsive design important for SEO?

A responsive website is important for your SEO because it provides a better user experience. When someone visits your website on a mobile device, they will be able to see the content in an easy-to-read format. This will help you keep visitors on your site longer, and it may also improve your ranking in search engine results pages (SERPs).

Are there any pitfalls to watch out for with responsive web design?

Yes, there are a few pitfalls to watch out for with responsive web design:

Not all devices are created equal – Not all mobile devices have the same screen size or resolution. This means that you may need to create different versions of your website for different types of devices.

Not all responsive designs are equal – There are many different responsive design frameworks available, and not all of them are created equal. You’ll need to choose a responsive design framework that is suitable for your website or hire a company likes ours to develop a completely custom framework/website.

Content may be difficult to read on small screens – Some content may be difficult to read on small screens, so you’ll need to adjust the font size and layout of your website accordingly.

The responsive design process can be time consuming – You’ll need to test your website on a variety of devices to make sure that it looks good and functions correctly on all of them.

You get what you pay for – A responsive website is not always cheap, so you’ll need to be prepared to invest in order to get the best results.

Tips for responsive web design

If you want to make your website responsive, here are some tips:

  • Use a responsive framework or custom template
  • Make sure all of your images and videos are responsive.
  • Use media queries to change the layout of your website based on screen size.
  • Use responsive typography.
  • Use a responsive navigation system.
  • Make sure all of your content is responsive.
  • Test your website on different devices and browsers.

Responsive Web Design Company

Responsive design is no longer a trend – it’s necessary for any business that wants to stay competitive. The statistics don’t lie, and neither will your bottom line if you don’t make the switch to responsive design. If you’re not sure where to start, our team of experts can help. We’ll work with you to create a website that looks great on any device, and we’ll make sure that your visitors have a positive experience when they visit your site. So what are you waiting for? Contact us today to get started on a responsive web design project! (360) 450-3711

Written by Shawn Hooghkirk on January 23, 2022

Last updated on January 18, 2022. Shawn is the President of Graticle, Inc.

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Shawn was phenomenal to work with! He was prompt, efficient, kept us up to date, and kept us within our budget. Will return with future projects. Highly recommend!

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Blue Line Real Estate


Kelso, Washington

I really can’t fully express how great my experience was working with Shawn and Graticle. I work for a non-profit and our website had fallen into disrepair–we had even lost ownership of our domain name! But Shawn went above and beyond and walked me through the process of getting our domain name back, along with the complete design of the new site. I absolutely LOVED that he developed videos that walked us through the process of managing the website–from logging in, to editing photos, to changing content–he covered all the bases we needed to take care of our new site. This was particularly appreciated because, as a non-profit, we will likely be moving through web managers over the years and having these videos to pass on to each new manager will be an incredible relief, and will (hopefully) help us avoid the trap we fell into with our last site. He is the most responsible businessman I’ve ever worked with, he was extremely prompt in his replies to emails, and I never felt like he left us hanging or confused at any step along the way. I recommend his services with full marks! You won’t regret it!


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