Why SEO is Becoming More Important Than PPC

Search engine optimization, or SEO, is becoming more and more important as time goes on. This is because Google is getting smarter and smarter, and it is becoming harder and harder to rank high in search engine results pages (SERPs) without doing some kind of SEO. In contrast, pay-per-click (PPC) advertising can be very expensive, and it can be tough to compete with large businesses that are willing to spend a lot of money on PPC campaigns. In this post, we’ll discuss why SEO is becoming more important than PPC, and how you can make sure your website is optimized for search engines.

Organic results vs. paid results

One of the biggest reasons why SEO is becoming more important than PPC is because of the difference between organic results and paid results. Organic results are the results that show up in SERPs without any kind of paid advertising, while paid results are the ones that show up as a result of a PPC campaign. Paid results are usually labeled as such, while organic results are not.

Organic results are generally more trusted than paid results, because they are not influenced by money. This is because businesses that rank high in organic results have usually put in a lot of time and effort to optimize their website for search engines, which shows that they are serious about their business. On the other hand, businesses that rely on PPC campaigns to show up in SERPs are generally seen as being less trustworthy, because they are essentially paying Google to show their website to users.

You can no longer ignore SEO

It is getting harder to rank in search engines without doing some kind of SEO. This is because Google is constantly updating its algorithms, and they are now much better at determining which websites are the most relevant and useful for users. In addition, more and more people are using search engines to find information, products, and services. This means that if you want your website to be seen by potential customers, you need to make sure it is optimized for search engines.

There’s more value in SEO

Another reason SEO is important is because it is more cost-effective than PPC advertising. With PPC, you are essentially paying Google or another search engine to show your website at the top of the SERPs. This can be very expensive, especially if you are in a competitive industry. With SEO, you can rank high in the SERPs without spending any money on paid advertising. This means that you can save a lot of money in the long run by investing in SEO instead of PPC.

SEO is a long-term strategy

This means that it can take months or even years to see the results of your efforts. However, once you do start seeing results, they tend to be more sustainable than results from PPC campaigns. This is because people are more likely to click on a website that is ranking high in the SERPs than on an ad, and they are also more likely to remember a website that is near the top of the SERPs. This means that your website will get more traffic from SEO in the long run, which can lead to more sales and conversions.

User experience and SEO

It’s important to note that SEO is not just about keywords and backlinks. Google also takes into account the user experience when ranking websites. This means that your website needs to be well-designed and easy to use if you want to rank high in the SERPs. In addition, your website should be mobile-friendly, as more and more people are using their phones and tablets to search the internet. If your website is not mobile-friendly, it is likely that you will not rank as high in the SERPs as you could be.

Build brand awareness and credibility with SEO

One of the most important benefits of SEO is that it can help you build brand awareness and credibility. This is because when your website is ranking high in the SERPs, people are more likely to see it and click on it. In addition, if your website is appearing in the top results for relevant keywords, people will start to associate your brand with those keywords. This can help you build brand awareness and credibility, which can lead to more traffic and conversions.

SEO is an important part of any digital marketing strategy

If you want to be successful with digital marketing, you need to make sure SEO is a part of your strategy. This is because SEO can help you reach your target audience, build brand awareness and credibility, and save money in the long run. If you are not doing SEO, you are missing out on a lot of potential traffic and conversions.

PPC can be a good complement to SEO

While SEO is more important than PPC, that doesn’t mean that PPC is not important. In fact, PPC can be a good complement to SEO. This is because you can use PPC to target keywords that you are not ranking for yet. This can help you get traffic to your website while you are working on ranking for those keywords organically. In addition, you can use PPC to test different keywords and see which ones convert well. This information can then be used to optimize your SEO strategy.

SEO is constantly changing

One of the most important things to know about SEO is that it is constantly changing. Google makes hundreds of changes to its algorithms every year, and these changes can have a big impact on your website’s ranking. This is why it’s important to stay up-to-date with the latest SEO news and trends. If you don’t, you could be missing out on opportunities to improve your website’s ranking.

How to improve your SEO

Now that we’ve covered the reasons why SEO is more important than PPC, let’s take a look at some tips on how you can improve your own website’s SEO.


One of the most important things you can do to improve your SEO is to make sure your site is well-linked. That means having links from other websites pointing to your website, and also having links to other websites on your own website.

There are a few ways to get links from other websites. One is to simply ask the owner of another site if they would be willing to link to yours. Another is to submit your website to online directories. And yet another is to create content that is so good that other people will want to link to it.


As we mentioned before, content is still king when it comes to SEO. That means that you need to make sure your website has a lot of high-quality, keyword-rich content.

One way to do this is to write articles and blog posts on topics related to your website. You can then submit these articles to article directories, and include a link back to your website in the author bio.

Another way to create keyword-rich content is to create product descriptions that are both informative and keyword-rich. If you have an ecommerce website, this is especially important, as it will help you rank higher in the search engines for your product keywords.

And finally, don’t forget to add new content to your website on a regular basis. A blog is a great way to do this, as you can add new posts regularly and easily include your keywords.

Meta Tags

Meta tags are not as important as they used to be, but they are still worth paying attention to. The two most important meta tags for SEO are the title tag and the meta description tag.

Your title tag should be a brief, keyword-rich description of your website. This appears in the search engine results pages (SERPs), so it’s important to make it count.

Your meta description tag should also be a brief, keyword-rich description of your website. This is what appears under your title in the SERPs, so again, make it count.

There are other meta tags that you can use to improve your SEO, but these two are the most important.


Pay attention to your website’s URLs. They should be short, keyword-rich, and easy to read. That means avoiding long, convoluted URLs full of numbers and strange characters.

H Tags

H tags are HTML tags that are used to structure your content. There are six different H tags, from H1 tag to H6 tag. The most important one for SEO is the H1 tag, which is used to designate the main title of a piece of content.

Make sure to use keyword-rich phrases in your H tags, as this will help your content rank higher in the search engines.

Alt tags

An alt tag is an attribute that can be added to an image. The purpose of alt tags is to provide a text alternative for images, so that if the image doesn’t load or if the user is unable to see it, they’ll still be able to understand the content of the page.

Alt tags are also important for SEO. They provide a way for search engines to index the content of images, which can help your website rank higher in image search results.


A sitemap is a file that contains a list of all the pages on your website. It’s a good idea to create and submit a sitemap to the major search engines, as this will help them index your website more effectively.

Website speed

Another important factor in SEO is website speed. Website speed is important for two reasons. First, fast websites provide a better user experience, which can lead to more visitors and more conversions. Second, fast websites tend to rank higher in the search engines.

There are a few things you can do to improve your website’s speed. One is to optimize your images for the web. This means saving them in the correct file format and size. Another is to use a content delivery network (CDN). A CDN stores your website’s files on multiple servers around the world, so that visitors can download them more quickly.

You can also use caching to improve your website’s speed. Caching means that your website’s files are stored in the browser’s cache, so that they don’t have to be downloaded each time a visitor views your website.

Finally, you can use a tool like Google’s PageSpeed Insights to see where your website needs improvement and get tips on how to improve it.

SEO Company Longview, Washington

SEO is becoming more important than ever before, and in order to stay ahead of the competition, it’s important to make sure your website is optimized for search engines. At Graticle, we can help you optimize your website so that you can rank higher in SERPs and get more traffic to your site. Contact us today to learn more about our SEO services and how we can help you improve your online presence. Call (360) 450-3711

SEO & PPC Frequently Asked Questions

What is SEO?

SEO, or “search engine optimization”, is the process of optimizing a website for Google’s search algorithm. This includes activities like keyword research, content creation, and link building. The goal of SEO is to improve a website’s organic search traffic (the number of visitors that come to a website from Google’s search results).

What is PPC?

PPC, or “pay-per-click”, is a type of online advertising where businesses can purchase ad space on Google. When someone clicks on one of these ads, the business will pay Google a small fee. The goal of PPC is to generate leads and sales from Google’s search results.

Why is SEO becoming more important than PPC?

SEO is becoming more important than PPC because it is a more cost-effective way to generate organic traffic. With SEO, businesses can rank their website in Google’s search results without having to pay for ad space. This means that businesses can save money on advertising, and reinvest it into other marketing activities. Additionally, SEO is a more sustainable long-term strategy than PPC. Once a business ranks in Google’s search results, they will continue to receive organic traffic without having to pay for it. This is not the case with PPC, where businesses have to continuously pay for their ads in order to maintain their position in Google’s search results.

What are the benefits of SEO?

Some of the benefits of SEO include:

  • Improved website traffic
  • Lower cost-per-lead
  • Higher close rates
  • Better ROI
  • Increased brand awareness

SEO is a more cost-effective way to generate organic traffic and leads for your business. It is also a more sustainable long-term strategy than PPC. If you’re looking to improve your online presence and reach more customers, then SEO is the way to go.

What are the benefits of PPC?

Some of the benefits of PPC include:

  • Immediate results
  • Flexible budgeting
  • Targeted advertising
  • Measurable results

PPC is a great way to get immediate results and flexibly budget your marketing spend. You can also target your ads to specific audiences, and measure your results to see what’s working and what’s not. If you’re looking for a more hands-on approach to online advertising, then PPC is the way to go.

We hope this article has helped answer some of your questions about SEO and PPC.

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