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Why You Need a Blog on Your Website

January 14, 2022    Reading Time: 4 Minutes

Blogs are an effective way to connect with your customers and provide them with valuable information. They allow you to establish yourself as a thought leader in your industry, which will lead to more clients. Your blog can also serve as a media library for past work that you have done, which prospective clients will find interesting. Blogs are also great for search engine optimization (SEO) because they increase the number of pages on your website and therefore give Google more content to index when it crawls the web looking for sites to rank in its listings.

If you want people to take notice of what you do, then having a blog is one way that can happen!

Should I start a blog on my website?

The answer is yes, you should start a blog on your website! A blog can help improve your website’s SEO, it can help you connect with customers and clients, and it can help promote your business or organization. Here are some reasons why you need a blog on your website:

Blogging helps improve your website’s SEO:

When you add a blog to your website, you are adding fresh, new content that can help improve your website’s SEO. The more content you have on your website, the higher it will rank in search engine results pages (SERPs). Plus, blogging can help you target specific keywords and phrases that you want to rank for, which can help you attract more visitors to your website.

Blogging helps connect with customers and clients:

A blog is a great way to connect with customers and clients, providing them with valuable information and insights about your business or organization. A blog also gives customers and clients the opportunity to interact with you, ask questions, and provide feedback.

Blogging helps promote your business or organization:

A blog is a great way to promote your business or organization, sharing news, updates, and insights about what you do. A blog can also help you attract new customers and clients, and connect with potential partners or suppliers.

Blogging helps increase traffic to the website:

One of the best things about blogging is that it can help increase traffic to your website. When you blog regularly and share valuable content, people will start visiting your website more often. This can lead to more leads, customers, and sales for your business or organization.

Blogging helps establish you as an expert:

When you blog about topics that are related to your business or organization, you are establishing yourself as an expert on those topics. This can help you attract more customers and clients, and it can also help promote your business or organization as a thought leader in your industry.

Blogging helps you learn more about your customers and clients:

When you blog, it’s a great opportunity to connect with customers and clients. A blog can help you get feedback from them about their needs or pain points so that you can address those problems through new products or services. Blogging is also a great way to understand what is important to your customers and clients.

Blogging helps you learn more about what people are searching for:

A blog is a great place to share information that you find related to your business or organization, but it’s also a good way to keep up with industry trends. When people search Google or other search engines, they might be looking for information related to your business or organization, which means that you can share helpful articles on your blog and answer their questions.

Blogging can help you get more visibility for your business or organization:

When people search Google and see your blog in their results pages, it can increase the chances that they will click on one of those links. And when people read the articles on your blog, it helps establish you as an authority in your industry, which can help increase the visibility for your business or organization.

Blogging helps you build trust with customers and clients:

When people read articles on a blog that is related to your business or organization, it builds their trust in you as someone who knows what they are talking about. When readers see that you are providing valuable information on a regular basis, it helps them trust you more and may encourage them to do business with you.

Blogging can help improve your website’s usability:

A blog is a great way to add additional content to your website that can help make it more useful for customers and clients. A blog also helps keep your website updated with fresh content, which can help improve your website’s search engine ranking.

How do I add a blog to my website?

Adding a blog to your website is a great way to engage with your customers and keep them coming back for more. Not only does it help you communicate with your customers, but it also helps you build trust and credibility. Plus, blogs are a great way to improve your search engine ranking.

There are many different blogging platforms out there, but we recommend using WordPress. It’s easy to use, and there are plenty of plugins and themes available to help you customize your blog.

Create a Blog

With a little time and effort, you can create an effective blog that not only provides valuable information to your customers but also establishes yourself as a thought leader in your industry. Your blog is also great for SEO because it increases the number of pages on your website which Google then indexes when crawling the web looking for sites to rank. If you need help establishing a successful blog, we are here to guide you through what has been shown by experts in this field to be most important when considering how blogs perform online. Our team specializes in creating high-quality content with strong SEO potential–this combined with our expertise will give you increased visibility among prospects who use search engines like Google or Bing!

Learn how we can create a blog on your website and write great content for it! Contact us today, call (360) 450-3711

Written by Shawn Hooghkirk on January 14, 2022

Last updated on January 11, 2022. Shawn is the President of Graticle, Inc.

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I have worked with Shawn at Graticle for three years, which should speak volumes in and of itself. I am a high school teacher and serve as the Coordinator for the AVID program. Each August-September we create new t-shirts for distribution to all 140 of our students, along with supportive members of the faculty, staff, and administration.

My team of AVID teachers brainstorms ideas for both the front and back of the shirt, and I present the best one or two concepts to Shawn for his expert feedback. We quickly settle on the best design idea and colors, and then Shawn and I bounce more detailed suggestions off each other for a few days. His suggestions always result in significant improvements to my rough concept. He presents me with graphic “rough drafts” at each stage of our discussion until we have a design I’m really happy with.

Shawn then works his magic, and the final design is the work of a consummate professional. We get tons of compliments on our shirts, starting with our t-shirt printer, and usually end up having to do a second print run for additional faculty and staff who want one of the shirts. This year, a middle school in Southern California saw the design and asked if they could use it.

Another positive aspect of working with Graticle is that Shawn is easy to reach by phone or email, and he is very responsive. I hear back from him either the same day or the next day.

Working with Shawn and Graticle has been a pleasure, He produces good work quickly and at a fair price. I recommend him to you without reservation.

Bill Wolfe

Teacher & AVID Coordinator

Taft Union High School

Taft, California

Great service and response time. We set up an appointment for some company branding and I was asked some very specific questions and we went over some images, they created a perfect design and a quick turnaround. Graticle is definitely who we will use for all of our design and I will recommend them to anyone needing their service.



Longview, Washington