Why You Need To Audit Your Online Presence (And How To Do It)

August 24, 2022    Reading Time: 7 Minutes

Your online presence is important. It’s the first thing people see when they search for you online, and it can make or break your business. That’s why it’s so important to audit your online presence regularly and make sure that everything is in order. In this blog post, we will discuss why you need to audit your online presence and how to do it effectively.

Why do you need to audit your online presence?

There are many reasons why you might need to audit your online presence. Maybe you’re thinking of starting an online business and want to make sure that everything is in order before you launch. Or maybe you’ve been in business for a while and noticed that your online presence isn’t as strong as it could be. Whatever the case may be, it’s important to take a close look at your online presence and see where you can improve.

How to audit your online presence

There are a few key things you’ll want to look at when you’re auditing your online presence.

What are your goals?

The first step is to take a look at your goals. What do you want to achieve with your online presence? Are you looking to attract new customers? Drive more traffic to your website? Increase brand awareness? Once you know what your goals are, you can start to put together a plan of action.

Who is your target audience?

Another important thing to consider when you’re auditing your online presence is your target audience. Who are you trying to reach with your online presence? Knowing your target audience will help you determine where to focus your efforts and what type of content to create.

What platforms are you using?

There are a variety of different platforms you can use to build your online presence.Which ones are you using? Are you active on social media? Do you have a blog? A website? Make sure that you’re using the right platform for your goals and target audience.

Look at your website

Take a close look at your website. Is your website easy to navigate and user-friendly? When people land on your website, do they know immediately what you do and what you’re offering? Does it look professional and up-to-date? If not, it’s time to make some changes.

Google your business

Another important thing to do when you’re auditing your online presence is to Google your business. See what comes up when you search for your business name online. Are there any negative reviews or articles that come up? If so, you’ll want to work on improving your online reputation. Make sure you look at the first few pages of results, as that’s what most people will see when they search for you online.

Check your social media accounts

In today’s world, social media is extremely important. It’s a great way to connect with your customers and promote your business. Make sure you take a look at all of your social media accounts and see what people are saying about you. Are you active on social media? Do you post regularly? If not, it’s time to start being more active. Social media is a great way to connect with your customers and promote your business.

Check your online reviews

Next, you’ll want to check your online reviews. What are people saying about you online? Are they mostly positive or negative? If you’re getting a lot of negative reviews, it’s time to take action and see how you can improve your business.

Check your online listings

Are you listed in all the major directories? Do people have accurate information about your business? If not, you’ll need to update your listings and make sure that everything is correct.

Check your rankings in search engines

Are you ranking as high as you should be? If not, it’s time to take action and see how you can improve your online presence. You can do that by optimizing your website for search engines, creating quality content, and building backlinks.

Test your website on different devices

Make sure it looks good and functions properly on all browsers and all devices. This is important because more and more people are using their mobile devices to search for businesses online. There are many online tools that you can use to test your website.

Check the speed of your website

Another important thing to look at is the speed of your website. If your website is loading slowly, it’s going to turn people off and they’re likely to leave. You’ll want to test your website on many different devices and browsers to see how fast it loads. For instance, a 3G connection is much slower than a broadband connection, so you want to make sure that your website loads quickly on all devices.

Look at local SEO

If you’re a local business, then it’s important to make sure you’re doing local SEO. That means making sure you’re listed in all the major online directories and that your NAP (name, address, phone number) is correct. You also want to make sure you’re appearing in the local search results when people are searching for businesses like yours online.

Look at your backlinks

Backlinks are links from other websites to your website. They’re important because they help improve your website’s ranking in search engines. The more backlinks you have, the better. But it’s not just about quantity, it’s also about quality. You want to make sure you’re getting backlinks from high-quality websites that are relevant to your business.

Audit your content

Another important thing to do when you’re auditing your online presence is to take a look at your content. Is it high quality? Does it offer value to your readers? If not, it’s time to make some changes.

Check for spelling and grammar mistakes

One of the first things you’ll want to do is check for spelling and grammar mistakes. This is important because it makes you look unprofessional. No one wants to do business with a company that can’t even spell their own name correctly.

Make sure your content is relevant

Next, you’ll want to make sure your content is relevant to your business. If you’re a local business, then your content should be relevant to your local area. If you’re a national or international business, then your content should be relevant to your industry as a whole.

Make sure your content is updated regularly

Another important thing to look at is how often you’re updating your content. If it’s been months or even years since you’ve last updated your website, then it’s time to make some changes. People want to see fresh, relevant content when they visit your website.

Update your blog regularly

One of the best ways to keep your content fresh and relevant is to update your blog regularly. If you don’t have a blog, then now is the time to start one. If you do have a blog, then make sure you’re updating it at least once a week with new, quality content.

Add new pages and content to your website

Another great way to keep your website fresh is to add new pages and content on a regular basis. If you haven’t added anything new to your website in awhile, then it’s time to do so. This will help you attract new visitors and keep existing visitors coming back for more.

Online presence audit mistakes to avoid

Now that you know what to look for when you’re auditing your online presence, let’s take a look at some of the mistakes you’ll want to avoid.

Not doing it regularly

One of the biggest mistakes you can make is not auditing your online presence on a regular basis. Your online presence is constantly changing, so you need to keep up with it. The best way to do this is to set aside some time each month to audit your online presence and make sure everything is up-to-date.

Not being consistent

Another mistake you want to avoid is being inconsistent with your online presence. If you’re constantly changing your website, your social media profiles, and your online directories, then it’s going to be hard for people to find you. It’s important to be consistent with your online presence so that people can easily find and connect with you.

Not monitoring your activity

Another mistake to avoid is not monitoring your online activity. This includes things like how often you’re posting on social media, how often you’re updating your website, and how often you’re sending out email newsletters. If you’re not monitoring your online activity, then it’s going to be hard to know what’s working and what’s not.

Not having a plan

Finally, another mistake to avoid is not having a plan. When you’re auditing your online presence, you need to have a plan of action. What are you going to do with the information you find? How are you going to improve your online presence? Without a plan, it’s going to be difficult to make any real progress.

Auditing your online presence is important if you want to ensure that you’re making the most of your online marketing efforts. by following the tips above, you can avoid common mistakes and make sure that your online presence is working for you.

If you need help getting started, contact a web design company like Graticle Design. We can help you audit your online presence and make sure that you’re on the right track. Visit our website or give us a call today to learn more. (360) 450-3711

Online Presence Audit FAQs

What is an online presence audit?

An online presence audit is a comprehensive assessment of your online marketing efforts. It takes into account all of the ways you interact with potential and current customers online, including your website, social media platforms, and online listings.

Why should I conduct an online presence audit?

An online presence audit is a valuable tool for any business, large or small. By taking the time to assess your online marketing efforts, you can identify areas of improvement and make changes that will help you reach your goals.

How often should I conduct an online presence audit?

Ideally, you should conduct an online presence audit at least once a year. However, if you’re making major changes to your online marketing strategy, you may want to conduct an audit more frequently.

What are some common online presence audit mistakes?

One of the most common online presence audit mistakes is failing to take into account all of the ways you interact with potential and current customers online. Another common mistake is not setting realistic goals for your online presence.

How can I avoid online presence audit mistakes?

By taking the time to understand all of the ways you interact with potential and current customers online, and by setting realistic goals for your online presence, you can avoid online presence audit mistakes.

What are some common online presence audit findings?

Some common online presence audit findings include outdated website content, incorrect or missing online listings, and a lack of social media engagement.

Written by Shawn Hooghkirk on August 24, 2022

Shawn is the President of Graticle, Inc.

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