Why Your Website’s Design Is Essential to Your Success

July 11, 2022    Reading Time: 7 Minutes

Websites come in all shapes and sizes, but the truth is that not all of them are effective. In order to be successful, your website needs to have a design that is both appealing and functional. If your website looks outdated or cluttered, visitors will be less likely to stick around long enough to learn more about your business. In this blog post, we will discuss the importance of website design and how it can impact your success online!

First Impression

Your website’s design is the first thing that potential customers will notice about your business. If your website looks professional and easy to navigate, visitors will be more likely to take you seriously as a business. On the other hand, if your website is poorly designed and difficult to use, potential customers will likely click away and look elsewhere. In order to be successful, it is important to invest in a website design that accurately reflects your brand and provides a positive user experience.

Website Design

A well-designed website will also be more effective at converting visitors into leads and customers. If your website is designed with conversion in mind, it will be easy for visitors to find the information they need and take the next step in the sales process. A poorly designed website, on the other hand, will make it difficult for visitors to find what they are looking for and may even discourage them from doing business with you.

How to Improve Your Website’s Design

If you’re not happy with your website’s design, there are a few things you can do to improve it.

Content

First, take a look at your website’s content and make sure that it is accurate and up-to-date. outdated content can make your website look unprofessional and could even turn potential customers away.

For example, if you are a restaurant and your website’s menu hasn’t been updated in months, potential customers may assume that you are no longer in business. Or, if you are a retailer and your website is selling products that are out of stock, visitors will likely go elsewhere to find what they’re looking for.

Layout

Another important aspect of website design is the layout. The layout of your website should be easy to understand and use. Visitors should be able to find what they are looking for quickly and easily. If your website’s layout is confusing or cluttered, potential customers will likely become frustrated and click away.

Design Elements

Take a look at the design elements of your website. This includes things like colors, fonts, and images. Make sure that these elements are consistent with your brand and create a cohesive overall look.

If your website’s design is outdated or doesn’t reflect your brand well, it may be time for a redesign. A professional website designer can help you create a website that is both visually appealing and effective at achieving your business goals.

Navigation

Next, take a look at your website’s navigation and make sure it is easy to use. Visitors should be able to find what they are looking for quickly and easily. If your website’s navigation is confusing or difficult to use, potential customers will likely click away.

Load Time

Make sure that your website loads quickly. If your website takes too long to load, visitors will likely become impatient and click away. In today’s fast-paced world, people expect websites to load almost instantly. If yours doesn’t, it could be costing you business.

Responsive Design

Make sure your website is designed responsively. This means that it will look good on all devices, including laptops, tablets, and smartphones. With more and more people using mobile devices to access the internet, it is essential that your website is designed responsively. If it isn’t, you could be missing out on potential customers.

Contact Information

Make sure your website includes your contact information. This should include your phone number, email address, and physical address (if applicable).

By including your contact information on your website, you make it easy for potential customers to get in touch with you. If they have any questions or concerns, they can easily reach out to you.

How to Convert Visitors Into Customers

Once you have a website that is designed well and easy to use, you need to focus on converting visitors into customers.

There are a few things you can do to improve your website’s conversion rate:

  • Use persuasive copy: The copy on your website should be persuasive and convincing. It should convince visitors that they need your product or service and that you are the best company to provide it.
  • Include a call to action: Make sure your website includes a call to action. This could be a button that says “Buy Now,” “Sign Up,” or “Learn More.” By including a call to action, you make it easy for visitors to take the next step.
  • Use images: Images can be very effective at conveying messages and convincing people to take action. Make sure to use high-quality images that are relevant to your business.
  • Offer incentives: Offering incentives, such as discounts or free shipping, can be a great way to convince people to buy from you.
  • Make it easy to contact you: As we mentioned earlier, make sure your website includes your contact information. This makes it easy for potential customers to get in touch with you if they have any questions or concerns.

Mistakes to Avoid

When it comes to website design, there are a few common mistakes that you should avoid:

  • Don’t use too many fonts: Using too many different fonts can make your website look cluttered and confusing. Stick to two or three different fonts for your website.
  • Don’t use stock photos: Stock photos can make your website look fake and unprofessional. Instead, use real photos that show your products or services in action.
  • Don’t make your website too busy: Too much information on your website can be overwhelming for visitors. Stick to the essential information and keep the rest to a minimum.
  • Don’t use pop-ups: Pop-ups can be annoying and intrusive. If you must use them, make sure they are relevant to the visitor and not too disruptive.

What about website design trends?

Website design trends come and go, but there are a few that have stood the test of time.

Some website design trends that are here to stay include:

  • Minimalism: Minimalist website designs are clean, sleek, and easy to use. They focus on simplicity and functionality.
  • Responsive design: As we mentioned earlier, responsive design is essential in today’s mobile-friendly world.
  • Flat design: Flat designs are characterized by their use of simple, solid colors and minimalistic icons.
  • Material design: Material design is a website design trend that was popularized by Google. It uses shadows and layers to create a sense of depth and richness.

What about driving traffic to your website?

There are a number of ways to drive traffic to your website. Some of the most effective include:

SEO:

SEO, or search engine optimization, is a process of optimizing your website to rank higher in search engine results.

SEO Tips:

  • Use keyword-rich titles and descriptions: Use relevant keywords in your website’s title and description to help it rank higher in search results.
  • Create quality content: Creating high-quality, informative content is one of the best ways to improve your website’s SEO.
  • Link building: Link building is the process of creating links from other websites to your own. This helps improve your website’s SEO and can also drive traffic from other websites.

PPC:

PPC, or pay-per-click, is a form of advertising where you pay for each visitor that clicks on your ad.

PPC Tips:

  • Choose the right keywords: Choose relevant keywords for your PPC ads. This will help ensure that your ad is shown to people who are actually interested in what you’re selling.
  • Bid wisely: Don’t overspend on your PPC campaigns. Make sure to set a budget and stick to it.
  • Monitor your results: Regularly monitor your PPC campaigns to see what’s working and what isn’t. This will help you optimize your campaigns for better results.

Email marketing: Email marketing allows you to stay in touch with your customers and prospects. You can use it to send news, updates, and special offers.

Email marketing tips:

  • Build your list: The first step to successful email marketing is to build a list of subscribers. You can do this by offering something of value in exchange for an email address.
  • Segment your list: Segmenting your list allows you to send more targeted, relevant emails. This increases the chances that people will open and click through your emails.
  • Write great subject lines: Write catchy, attention-grabbing subject lines to get people to open your emails.

What’s Next?

Well designed websites can help businesses to stand out from the competition and attract more customers. If you are looking for a professional website design that will help you to achieve your online goals, then please contact us today. We would be happy to discuss your needs and create a custom solution that meets your specific requirements. Let us help you take your business to the next level with an effective website design that stands out! Call (360) 450-3711

Website design FAQs

What is website design?

Website design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating markup then they are also expected to be up to date with web accessibility guidelines.

What is the difference between website design and web development?

Web development can be considered a subset of website design. Website design generally refers to the visual layout of a website, while web development encompasses coding and scripting that make your website function. Many web developers also have some knowledge of website design, but they focus more on the technical side of things.

Why is website design important?

Your website is often the first impression that potential customers will have of your business. A well-designed website can help you stand out from the competition and give visitors the information they need to make a purchasing decision.

A website that is poorly designed, on the other hand, can turn potential customers away and make it difficult for them to find the information they need. In some cases, a bad website design can even damage your reputation and make it harder for people to find you online.

Written by Shawn Hooghkirk on July 11, 2022

Shawn is the President of Graticle, Inc.

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Graticle Design has built my last two websites. My web designer Shawn did a fantastic job. The newest version of my website looks like I spent way more on it than it ended up costing. If you want to look like a million bucks for a very competitive rate, I suggest using Graticle Design.

Mike

Real Estate Agent

The Real Estate Group

www.MyBrokerMike.com

Manhattan Beach, California

Graticle Design, and Shawn, are amazing to work with! They are responsive, detailed and provide quality support! Thank you from Little Island Creamery in Cathlamet, WA.

Little Island Creamery

Owner

Little Island Creamery

littleislandcreamery.net

Longview, Washington