Built to Showcase Quality Products with Zero Friction
Loron in Kelso, Washington has been designing and manufacturing heavy-duty lift truck attachments since 1990, serving the material handling industry across North America. Their products are known for being reliable, competitively priced, and built to last.
When Loron approached us, they needed a website that was as dependable and purpose-built as the products they manufacture. The result? A fast, modern, and easy-to-navigate site that highlights their offerings, makes product browsing simple, and gives customers and mechanics alike the tools they need to get the job done.
What We Delivered
This project was a blend of strong design, smart structure, and long-term functionality:
- Product-Driven Design
Every aspect of the site revolves around making it easy to explore Loron’s wide range of forklift attachments. From clamps and push pulls to rotators and bin dumpers, the layout is clean and intuitive, making it easy for users to find what they’re looking for with minimal clicks. - Detailed Product Pages
Each product page includes specs, features, and visuals that give customers the confidence they need before reaching out. The emphasis is on clarity and quality—just like the products themselves. - Robust Product Support Section
For mechanics and technicians, we built an extensive support section that allows users to search, sort, and filter product documentation. Manuals, part lists, and product drawings are all just a few clicks away. It’s user-friendly, fast, and mobile-friendly—just like it should be. - WordPress + Elementor
Just like with other Graticle-built sites, we chose WordPress and Elementor for a powerful yet flexible foundation. Loron’s team has access to make updates, but we also handle the majority of edits, updates, and maintenance to keep things secure and running smoothly. - Managed Hosting & Ongoing Support
We provide secure, reliable hosting with regular performance and security checks. Whether it’s uploading a new manual or adding a new product, updates are fast and stress-free.
Designed for Business, Built for Longevity
This site is all about utility—getting the right product and the right info in front of the right people quickly. It’s streamlined, strong, and trustworthy—everything Loron’s customers expect, and now, everything they can expect from their digital presence, too.
This bold hero sets the tone with a bold statement that matches Loron’s reputation in the material handling industry. The clean typography, ample whitespace, and strong call-to-action immediately establish trust and clarity for first-time visitors and returning clients alike.
A clean, grid-based layout showcases Loron’s core product categories, making it easy for users to get familiar with their wide range of attachments. Each section gives a quick visual reference to the equipment and provides space for detailed specs or links when needed.
High-resolution product imagery plays a critical role in this site, and this section gives Loron’s attachments the spotlight they deserve. Crisp photos highlight the build quality and attention to detail that define every piece of equipment they manufacture.
This section bridges information with action. It combines benefit-driven language with a straightforward call-to-action, guiding users toward solutions that improve efficiency and reduce waste—two priorities for anyone in logistics and material handling.
The primary navigation menu is designed for quick access to Loron’s most important pages—Products, Support, About, and Contact. Its clean, unobtrusive styling keeps users focused while still offering a comprehensive view of available options. The dropdown enhances usability across all devices, allowing both prospective customers and long-time partners to find what they need without friction.
The Support page was carefully designed with the end user in mind—especially mechanics and equipment owners who need to access manuals fast. With intuitive product visuals up top and collapsible product categories below, users can quickly find the specific documentation they need without digging through cluttered menus. Each section includes clearly labeled PDF manuals and video guides, organized by product line for maximum clarity. This structure reduces downtime, supports better maintenance practices, and reinforces Loron’s commitment to long-term product support.
A contact section with a local map and direct outreach prompt reassures users they’re dealing with a real, accessible team. It’s designed for conversion—helping potential clients move from interest to inquiry with as little friction as possible.
The footer section continues Loron’s clean, industrial aesthetic with sharp contrast, legible links, and essential contact information. Even here, consistency and professionalism are maintained, leaving a strong final impression.
Built for Longevity—Online and Off
Loron has built its reputation on dependable equipment, honest service, and practical design. Our job was to match that standard online. This website wasn’t just about visuals—it was about clarity, usability, and long-term support. From the intuitive product navigation to the streamlined support center, every detail was designed with Loron’s customers in mind: fast-moving industries that don’t have time for guesswork.
The result is a website that reflects the company’s values—straightforward, durable, and built to get the job done.
Need a Website That Works as Hard as You Do?
If you manufacture industrial products or equipment, your website should make life easier for your customers—not harder. At Graticle Design, we specialize in building websites that support how your business actually runs.
Let’s talk about what you need. We’ll build it.
