If You’re a Hammer – Is Everything a Nail?

March 04, 2020    Reading Time: 2 Minutes

web design brochure

As you should be aware of by now, we serve a variety of businesses with their website design, graphic design, logo/branding design, and print design needs.

Like many professional service businesses, your clients and situations that you deal with can be many. We have customers that are first-time business owners, all the way to large businesses with annual revenues of $60 million. A solution for one customer doesn’t make sense for another. We also serve a variety of industries. From local restaurants to brands recognized world-wide. Again, each customer has their specific needs that require a different approach.

With that, the initial conversation with prospective customers can vary greatly.

Often, the customer has a specific need, and we start the conversation there. They need a website, a logo, or new business cards. A run-of-the-mill design company might go through the motions and fulfill the order. “I’d like a number one with a large fry and a happy meal.” We are not order takers. Our job as professionals, is to get to the root of our customer’s needs. Sure, someone might ask for a website, but more likely than not, they want more leads or sales. A website just so happens to be the best idea they have now to accomplish that. And again, we could just fulfill the order. After all we are web designers, and if you are a hammer, everything can be a nail.

The issue with the approach above, is that it’s a good way to go out of business.

Is that what you would expect from your doctor? Every time you come into his office with an ailment, he prescribes you the same medication. “Take one of these two times a day for two weeks, and you’ll be cured.” Never mind this being completely unethical, that doctor’s customer base would dry up quickly. If everything were that simple, we’d all diagnose ourselves.

This brings me back to my point.

Just because we have the capability to deliver a specific product, doesn’t mean we should do that every single time. Every customer’s needs are different. Even if that means we turn away business.

At Graticle, we look at each new project with a fresh set of eyes. When we are working with new prospects or customers, we imagine them as a family member. What if our uncle came to us and asked this same exact question? What would we say to him? What would we recommend? If we had a different answer for each scenario, then I believe that would be unethical. We treat our customers just like we would our friends and family. In my opinion, there is no other way to live. We all have to sleep at night.

Our customers stay with us for life. And I believe the above scenario is a big reason why. If we instead looked at our customers as dollar signs, and offered advice that would only benefit our self-interest, our business wouldn’t be operating for the past eleven years that it has.

If this sounds like a web design company that you want to work with, call/text (360) 450-3711 or hit that chat button at the bottom-right of the screen.

Written by Shawn Hooghkirk on March 04, 2020

Last updated on May 04, 2020. Shawn is the President of Graticle, Inc.

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Hi Shawn,

I would like to thank you for the superior service you have provided for us recently. Even though we just started working together, I am impressed with your service, knowledge and timely response to our needs. As with all technology, there is always some little things that seem to go wrong and we did not experience this on our project.

Even if you didn’t know the answers at first, you took the time to get the answers and provide us with solutions that got us up and running.

I would highly recommend Graticle to anyone looking for a capable and reputable organization to develop WordPress websites and Graphic Design. We have several other client projects on the horizon and I look forward to continue working with you in the future.

Thanks again,

Vince Kostelnik

Senior Marketing Advisor

Warren Strategies

WarrenStrategies.com

Pittsburgh, Pennsylvania

Shawn was very organized and delivered everything he needed to on time. When he made videos to help understand how the website would function and how to update it, it was very helpful. He was always responsive to e-mails and eager to share his knowledge of website design to give his input and help me as a project manager understand his thought process. In the end, he helped to create a very professional, usable, informative and creative website that has brought us business and we are very happy with it.

Randi Brown

Project Manager

AccraFab

www.Accrafab.com

Liberty Lake, Washington