How to Increase Sales with Better Web Design

May 30, 2022    Reading Time: 8 Minutes

If you’re not happy with your business’s current web design, it’s time for a change. A recent study showed that over 50% of people who conducted a local search on their phone visited a business within 24 hours. That means that if your website isn’t mobile-friendly, you’re losing out on a lot of potential customers. In this blog post, we’ll discuss some tips for improving your web design and increasing sales.

Start with a Goal in Mind

Before you start making changes to your website, it’s important to have a goal in mind. What do you want your website to achieve? Do you want more people to buy your products or services? Do you want more people to sign up for your newsletter? Once you know what you want your website to accomplish, you can start making changes that will help you achieve your goal.

For example, if you want more people to buy your products, you’ll want to make sure your website is easy to navigate and that your product pages are clear and concise. You’ll also want to make sure that there are no barriers to purchase, such as a long and complicated checkout process.

Look at Your Existing Website

Once you know what your goal is, take a look at your existing website. Does it currently help you achieve that goal? If not, what changes do you need to make? For example, if you want more people to buy your products or services, does your website have clear calls to action? Are your products and services easy to find? If not, you’ll need to make some changes.

Look At Your Traffic

It’s also important to look at your website traffic. Where is your traffic coming from? Are people finding you through search engines, social media, or other websites? Once you know where your traffic is coming from, you can start to make changes that will help you attract more of the right kind of traffic.

For example, if most of your traffic is coming from search engines, you’ll want to make sure your website is optimized for search engine ranking. If most of your traffic is coming from social media, you’ll want to make sure your website is easy to share and that you’re active on social media.

Look At Your Analytics Data

Finally, it’s important to look at your analytics data. This data can tell you a lot about how people are using your website and what they’re looking for. If you see that people are leaving your site without taking any action, you’ll know that you need to make some changes.

For example, if you see that people are landing on your product pages but not buying anything, you’ll know that you need to work on your product page design or your calls to action. If you see that people are having trouble finding what they’re looking for, you’ll know that you need to make some changes to your navigation.

Most important data points:

  • Bounce rate: The percentage of people who leave your site after viewing only one page. A high bounce rate indicates that people are having trouble finding what they’re looking for on your website.
  • Time on site: The average amount of time people spend on your website. A low time on site indicates that people are not engaged with your content.
  • Pages per visit: The average number of pages people view on your website. A low number of pages per visit indicates that people are not finding what they’re looking for.

Changes to make based on data:

  • If you have a high bounce rate, try making changes to your navigation or design to make it easier for people to find what they’re looking for.
  • If you have a low time on site, try adding more engaging content or calls to action. This will encourage people to stick around longer.
  • If you have a low number of pages per visit, try adding more internal links to other pages on your website. This will help people find more of what they’re looking for and keep them on your site longer.

Consider Your Target Audience

When you’re making changes to your website, it’s important to consider your target audience. Who are you trying to reach with your website? What do they want to see when they visit your site? Keep your target audience in mind when making changes to your website.

For example, if you’re targeting parents of young children, you’ll want to make sure your website is family-friendly and that it includes information that parents would find useful. If you’re targeting businesses, you’ll want to make sure your website is professional and easy to use.

Have One Primary Goal per Page

It’s important to have one primary goal for each page on your website. This will help you focus your web design and make it easier for visitors to accomplish what they came to your website to do. For example, if you want people to sign up for your newsletter, your newsletter sign-up page should be the only thing on that page. Don’t include any other links or distractions that could prevent someone from signing up.

Make Changes Based on Your Findings

Once you’ve looked at your goal, your existing website, your traffic, and your target audience, it’s time to make some changes. Start with the most important changes first and then work your way down to the smaller changes. Remember, you don’t have to make all of the changes at once. You can implement them over time as you have the resources available.

Think Through the User Journey

When you’re making changes to your website, it’s important to think about the user journey. What is the path that you want people to take when they visit your site? How can you guide them through your site so that they take the actions that you want them to take?

For example, if you want people to buy a product on your site, you’ll want to make sure the path from your home page to your product page is clear and easy to follow. You’ll also want to make sure that your product page is designed in a way that makes it easy for people to buy the product.

You can use heat mapping tools to see where people are clicking on your website and to see what’s working and what’s not. This will help you make changes to your website so that it’s more effective.

Calls to Action

One of the most important elements of web design is the call to action. A call to action is a statement or button that encourages people to take a specific action. For example, “Sign up for our newsletter” or “Buy now.” Calls to action should be clear and easy to understand. They should also be prominently displayed on your website.

If you want people to take action on your website, you need to tell them what you want them to do. Calls to action are the best way to do this. Make sure your calls to action are clear, easy to understand, and prominently displayed on your website.

Types of Calls to Action

There are two types of calls to action:

  1. Primary: A primary call to action is the most important call to action on your website. It’s the one you want people to take. For example, if you’re selling a product, your primary call to action would be “Buy now.”
  2. Secondary: A secondary call to action is less important than the primary call to action, but it’s still important. For example, if you’re selling a product, a secondary call to action would be “Add to cart.”

Your website should have one primary call to action and several secondary calls to action. The primary call to action should be the most prominently displayed and easy to find. The secondary calls to action can be less prominently displayed and may be buried in the website’s design.

Remove Stock Photos

Stock photos are generic, boring, and unprofessional. They can also make your website look dated. If you’re using stock photos on your website, it’s time to get rid of them.

Replace them with high-quality, professional photos that reflect your brand. These photos could be of your products, your team, or your customers. If you don’t have professional photos, hire a photographer to take some for you.

Use White Space

White space is the empty space on your web pages. It’s important to use white space in your web design because it makes your website easier to read and navigate. It also helps break up your content so that people don’t get overwhelmed when they’re looking at your website.

Too much white space can make your website look unfinished. Too little white space can make it look cluttered and difficult to read. Use white space sparingly and only when it will improve the look of your website.

Design for Mobile First

Mobile devices are becoming more and more popular. In fact, more people now use mobile devices to access the internet than desktop computers. This means that it’s important to design your website for mobile first.

When you design for mobile first, you create a website that’s easy to use on a small screen. This means that your website will be easy to use for people who are using mobile devices. It also means that your website will be easy to use for people who are using desktop computers.

Designing for mobile first can be a challenge, but it’s worth it. Your website will be more user-friendly and you’ll reach a larger audience.

Fix Broken Links (404s)

Broken links are links that lead to pages that don’t exist. When someone clicks on a broken link, they get an error message (404 error). Broken links can be frustrating for people and they can make your website look unprofessional.

If you have broken links on your website, fix them as soon as possible. Check all of the links on your website regularly to make sure they’re working. If you find a broken link, update it or remove it.

Engaging Copy

Your website’s copy is the text on your web pages. The copy should be engaging and interesting. It should also be relevant to your business.

If your website’s copy is boring, people will leave your website quickly. If it’s not relevant, people won’t understand what you do or why they should care about your business. Make sure your website’s copy is engaging and relevant.

An easy way to make your website’s copy more engaging is to use storytelling. Tell stories about your customers, your products, or your business. Stories are more interesting than facts and they’ll help people connect with your brand.

Use typography to make your website’s copy more engaging. Typography is the art of using different fonts and typefaces. Use typography to make your website’s copy more visually appealing.

Bonus Round:

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility of your website in search engines. The better your SEO, the higher your website will rank in search results.

There are a number of things you can do to improve your SEO, including:

  • Choose the right keywords
  • Use keyword-rich titles and descriptions
  • Create keyword-rich content
  • Build backlinks

If you want to learn more about SEO, we have a whole blog post dedicated to it. Check it out: How to Get Better Website Search Results for Your Small Business.

Make Sure Your Website is Fast

People are impatient. If your website takes too long to load, people will leave before they even see it. Make sure your website is fast by doing the following:

  • Use a content delivery network (CDN)
  • Optimize your images
  • Minimize your code
  • Use a caching plugin

We have an entire blog post on how to speed up your WordPress website. Check it out for more tips on making your website fast: Speed Up Your WordPress Website: Tips to Make It Faster.

Conclusion

So if you’re unhappy with your website’s design, it’s time for a change. If you want to improve your web design and increase sales, our team at Graticle can help. We have years of experience in creating beautiful, effective websites that drive results. Contact us today to learn more about our web design services and how we can help you take your business to the next level. Call (360) 450-711

Web Design Sales FAQs

How important is web design when it comes to sales?

A company’s website is often the first impression a potential customer has of the business. In today’s digital age, it’s more important than ever for businesses to have an attractive and user-friendly website. Studies show that web users are more likely to purchase from a company with a well-designed website.

What are some web design elements that can help increase sales?

Some web design elements that can help increase sales include using strong visuals, having a clear call to action, and making the purchase process easy and seamless.

Can web design really make that big of a difference?

Yes! web design can make a big difference in sales. In fact, studies show that web users are more likely to purchase from a company with a well-designed website.

If you’re looking to increase sales, investing in better web design is a great place to start.

What’s the best way to find a web designer in Vancouver, WA?

There are a few ways to find a web designer. You can search online, ask for referrals from friends or colleagues, or check out design portfolios. Once you’ve found a few designers you like, be sure to ask about their experience, process, and pricing. We have an entire blog post on how to find a web designer in Vancouver, Washington, which you can check out here: Hiring a Web Designer in Vancouver Washington: Tips to Finding the Best Fit for Your Business.

I have more questions about web design and sales. Where can I go for more information?

If you have more questions about web design and sales, give us a call at (360) 450-3711 or send us a message here. Looking forward to helping you!

Written by Shawn Hooghkirk on May 30, 2022

Shawn is the President of Graticle, Inc.

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I was very happy with your work. The work was done in a timely manner, I now have a very professional website which contains all the features and items we discussed.

Perhaps the most important part is that you took the extra step as I just found out my web site now shows up when one Google’s Abbotthouse Sunriver OR., or Abbothouse Sunriver OR., This never happened before you did my web site as I spell Abbott the correct way or the way it was originally spelled and everyone else spells it Abbot. The new abbreviated way. Anyways thanks for taking that extra step.

I have recommended you to some other people at Abbotthouse and hope you have received some extra business from my recommendation.

Jim Abbott

Owner

Abbott House #11

www.AbbottHouse11.com

Sunriver, Oregon

Shawn at Graticle Design does exactly what he says he will do, when he says that he’ll do it. He is not only creative, but responsive. We have very much appreciated his expertise and advice. Great ideas and great execution!

Brian Burke

President / CEO

Praxis Capital, Inc.

www.PraxCap.com

Santa Rosa, California