How to Make Your WordPress Website Rank Higher in Google

May 03, 2022    Reading Time: 5 Minutes

If you have a WordPress website, then you want it to rank as high as possible in Google. In this blog post, we will discuss some tips that will help your website rank higher in the search engine results pages (SERPs). We will cover everything from optimizing your website for SEO to creating valuable content that people will want to share. So if you’re looking to increase your website’s visibility and get more traffic, keep reading!

How do I rank higher on Google WordPress?

This is a question that we get asked a lot. And the answer, unfortunately, isn’t always as simple as we would like it to be. But there are many things that you can do to help your WordPress website rank higher in Google search results.

Here are some tips:

Start with your goals

What do you want your website to achieve? Once you know your goals, you can start to think about the keywords that you want to rank for.

Research those keywords

Once you have a list of potential keywords, it’s time to do some research. You’ll want to find out how difficult it will be to rank for each keyword, as well as how much traffic you can expect to get if you do rank for it.

Choose your keywords wisely

After doing your research, you should have a good idea of which keywords are worth targeting. Choose the ones that are most relevant to your website and that you have the best chance of ranking for.

Use keyword-rich titles and descriptions

One of the most important things you can do to help your WordPress website rank higher in Google is to use keyword-rich titles and descriptions. When you create a new post or page, be sure to include relevant keywords in the title and description.

Don’t stuff your content with keywords

However, it’s important not to go overboard with keywords. If you stuff your content with too many keywords, it will be difficult to read and Google will penalize you for it.

Use keyword-rich permalinks

Another great way to help your WordPress website rank higher in Google is to use keyword-rich permalinks. A permalink is the URL of a specific post or page on your website. By including keywords in your permalinks, you’re giving Google another opportunity to index your content and improve your ranking.

Link to other websites with relevant content

One of the best ways to get high-quality backlinks is to link to other websites with relevant content. When you link to a website, you’re telling Google that you think the content is valuable and worth checking out. This helps to improve your ranking.

Include images and videos

Google loves images and videos, so be sure to include them in your posts and pages. Not only will this make your content more engaging, but it will also help you rank higher in Google image search results.

Create alt tags

Whenever you upload an image to your WordPress website, be sure to include an alt tag. An alt tag is a short description of the image that includes relevant keywords. This helps Google index your images and improve your ranking.

Create a blog

One of the best things you can do to improve your WordPress website’s ranking is to create a blog. A blog is a great way to add fresh, keyword-rich content to your website on a regular basis. And the more content you have, the higher you’ll rank in Google.

Use an SEO plugin

If you’re not sure how to do all of the above, don’t worry. There are plenty of WordPress plugins that can help you with your SEO. Yoast SEO is a popular option that includes everything you need to optimize your website for Google. Or try an alternative plugin like SEO Framework.

SSL Certificates

Google has announced that they will be giving a ranking boost to websites that have SSL certificates. So if you don’t have one, now is the time to get one. You can get an SSL certificate from your web hosting provider.

Mobile responsive design

More and more people are using their mobile devices to access the internet. So it’s important to make sure your WordPress website is mobile responsive. Google will penalize you if it isn’t.

Keep your website up to date

One of the best things you can do to improve your WordPress website’s ranking is to keep it up to date. That means ensuring that your WordPress version, plugins, and themes are all up to date. Outdated software can make your website vulnerable to security threats, which can hurt your ranking.

Make sure you don’t have malware

If your website has malware, it will hurt your ranking. So it’s important to regularly scan your website for malware and remove any that you find. You can use a plugin like Wordfence to help with this.

Use Google Search Console

Google Search Console is a free tool that allows you to see how your website is performing in Google search results. It also allows you to submit your website to Google for indexing, which can help improve your ranking.

Improve your WordPress website speed

Google also takes website speed into account when ranking websites. So if you want to rank higher in Google, you need to make sure your WordPress website is fast. There are a few ways to do this:

  • Use a caching plugin
  • Optimize your images
  • Minimize your code
  • Use a content delivery network

Create valuable content

One of the best things you can do to improve your WordPress website ranking is to create valuable content. This means writing posts and pages that are interesting, informative, and engaging. When you create high-quality content, people will want to link to it, share it on social media, and come back for more.

Tips for creating more engaging content that people will want to read:

  • Write for your audience first and Google second. This means creating content that is interesting and relevant to the people who will be reading it.
  • Make sure your content is well-written and easy to read. No one wants to struggle through a poorly written article.
  • Use images, infographics, and videos to break up your text and make your posts more visually appealing.
  • Use keyword research to find out what people are searching for and then create content that meets their needs.

Conclusion

As you can see, there are a number of things that you can do to help your WordPress website rank higher in Google. However, if you’re feeling overwhelmed or don’t have the time to do it yourself, we can help. Our team at Graticle has years of experience optimizing websites for SEO and creating valuable content that attracts traffic. We would be happy to partner with you and help your website reach its full potential. Contact us today to learn more! Call (360) 450-3711

WordPress SEO FAQs

How do I get Google to index my WordPress site?

If you’re wondering how to get Google to index your WordPress site, there are a few things you can do. First, make sure that your site is well-designed and easy to navigate. Second, add fresh content regularly. Third, promote your site through social media and other online channels. Finally, submit your sitemap to Google. By following these steps, you can help ensure that your WordPress site is indexed by Google and visible to potential visitors.

How long does it take for a site to rank?

The answer to this question varies depending on a number of factors, including the age of your site, the quality of your content, and the competitiveness of your keywords. In general, however, it takes time and consistent effort to see results from SEO. For some businesses, it may take months or even years to see significant results. However, if you’re patient and persistent, you can eventually see the fruits of your labor.

What are some WordPress SEO plugins?

There are a number of WordPress SEO plugins that can help you optimize your site for search engines. Some popular options include Yoast SEO, All in One SEO Pack, and SEO Framework. These plugins can help you with tasks like optimizing your titles and descriptions, creating XML sitemaps, and more.

Why is my website not ranking on Google?

There are a number of possible reasons why your website might not be ranking on Google. It could be that your site is new and hasn’t had time to build up authority yet. Or, it could be that your site isn’t well-optimized for search engines. If you’re not sure why your site isn’t ranking, try conducting a site audit to identify potential issues. Once you know what the problem is, you can take steps to fix it and improve your ranking.

Written by Shawn Hooghkirk on May 03, 2022

Shawn is the President of Graticle, Inc.

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