A Seamless Online Experience for a Seamless Building Process
GLS Quality Homes is a trusted name in Longview and surrounding communities, known for designing and building beautiful, custom homes that reflect the unique style and needs of each client. They don’t just build homes—they guide clients through every step of the journey with care, transparency, and craftsmanship.
We partnered with GLS to create a website that reflects not only the quality of their work, but the personalized experience they provide from the first conversation to the final walkthrough.
What We Delivered
From the start, our focus was to design a website that tells a story—what it’s like to build a home with GLS:
- Warm, Elegant Design
The overall look and feel of the site mirrors the kind of homes GLS builds: refined, welcoming, and full of thoughtful touches. We used custom imagery, soft textures, and clear messaging to give visitors the same feeling they get when walking into one of their homes. - Showcase Gallery
The gallery is a standout feature of the website. It highlights past projects and specific home features—exteriors, kitchens, bathrooms, bonus rooms, and more—giving visitors inspiration and a glimpse of GLS’s high-quality work. - Client Experience Storytelling
The site emphasizes how GLS supports clients throughout the entire process, from custom design to construction updates. Visitors can clearly see that this is a builder who listens, communicates, and truly cares. - Built on WordPress + Elementor
We developed the site using WordPress and Elementor, giving the GLS team the flexibility to make updates in-house. That said, we continue to fully manage the website—handling edits, content updates, backups, security, and everything in between. - Responsive and Reliable
The site is fast, mobile-friendly, and easy to navigate, whether someone is looking through photos, or contacting the team to schedule an appointment.
Built for a Builder Who Understands What “Custom” Really Means
This project was all about capturing the spirit of a family-owned, client-focused business that does things the right way. With decades of experience and deep roots in the community, GLS Quality Homes has earned a reputation for quality, and their new website reinforces that every step of the way.
This gallery-style section offers a visual overview of GLS’s work. Clean layouts and wide spacing allow each photo to breathe, making it easy for prospective clients to see the variety and attention to detail in every project—from custom kitchens to welcoming exteriors.
It also highlights the kind of finishes GLS is known for: luxurious, personalized, and thoughtfully executed. These images show real custom work—not model homes—with practical yet beautiful spaces built to suit the homeowners’ lifestyles.
Positioned at a key point in the scroll, this section anchors the site’s message with a clear headline and benefit-driven features. It’s all about how GLS helps you build something meaningful—on your terms, and on your timeline.
The “GLS Difference” isn’t a tagline—it’s the personal touch behind every build. This section uses real team photography to introduce Gary, Cindy, and Cully, emphasizing their hands-on role and family-driven process.
Navigation blocks give users quick access to what they’re most interested in—whether that’s understanding the build process, seeing examples of finished homes, or learning what makes GLS unique. It’s intuitive and helpful.
With Cindy as the client liaison and designer, this section puts a face to the relationship. Prospects learn early on that this is a personal, communicative process—led by someone who’s with them from the first conversation to move-in day.
A Home Builder That Deserves a Website Built With the Same Care
GLS Quality Homes treats every home as a long-term investment in their clients’ lives—and they needed a website that reflected that same mindset. From the clean visual design to the thoughtful content structure, this project was about more than appearances. It was about building trust, making communication easy, and showcasing the quality that defines every GLS project.
The result is a website that works just like their homes: beautifully made, functional at every step, and built to last.
Let’s Create a Website That Feels Like Home
If you’re a custom builder, your website should reflect the experience you deliver in person—clear, dependable, and detail-driven. At Graticle Design, we work with companies like GLS Quality Homes who take pride in what they build and need a site that does the same.
Reach out, and let’s talk about what we can build together.
