Website case study · Manufacturing · Kelso, WA
Loron: a product website as dependable as the attachments it sells.
Loron has designed and built lift truck attachments in Kelso since 1990. Their website helps buyers compare products and gives mechanics a searchable library of manuals, part lists and drawings.
Results and Highlights
Search figures are Google Search Console, this year’s July 13 to October 12 compared with the same dates last year.
- 53%better average Google ranking
- 30+years of manufacturing, told in the first screen
- 3document types a mechanic can search: manuals, part lists, drawings
- 1product catalog from clamps to rotators and bin dumpers
Figures are from Google Search Console for loron.com.
The Brief
Loron’s customers are materials handling buyers, dealers and the mechanics who service the equipment. Each group wants something different: a product to compare, a manual to find or a part to order.
Make products easy to compare
A clean layout from clamps and push pulls to rotators and bin dumpers, with minimal clicks.
Support the mechanic
A searchable library where manuals, part lists and product drawings are a few clicks away.
Stay easy to manage
A site the team can update, with the heavy lifting handled for them.
What We Built
A fast, product-first site with real support tools.
Product-driven design
Everything is organized around exploring the range, with clear categories and consistent product pages.
Detailed product pages
Specifications, features and visuals that give a buyer the confidence to reach out.
Product support library
Visitors can search, sort and filter documentation, and it works well on a phone in the shop.
Built on WordPress
A flexible foundation that Loron’s team can edit, with updates and maintenance handled by Graticle.
What We Do Now
We built the site and we manage it, so the team can focus on manufacturing.
Hosting, security and backups
The domain, hosting and security are handled, and the site is backed up so nothing is lost.
Monitoring
We monitor the site to make sure it stays online and working, the same as for every website we manage.
Updates on request
New content, photos and changes: they send it over and we put it live.
Help when you need it
Questions and changes go to a real person, with a reply within one business day.
Questions About This Project
Is this a WordPress website?
Yes. It runs on WordPress, which we still host and look after. Most of our new websites are custom-coded with no template or page builder.
Why is the rest of the traffic from the company name?
Loron is well known in its industry, so many buyers search for the name. The ranking gain shows that more product searches now reach the site too.
Do they own their website?
Yes. As with every client, Loron owns the website, the domain and the content. There is no long-term contract.
Could you do this for my business?
That is what we do: a website built around how your customers look for you, then hosting, management and, if you want it, SEO. Start with a free audit and we will tell you where your site stands.
Want results like this?
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