Website case study · Security doors and window guards · Portland, OR
Mascotte Security Doors: a bought business and the website it inherited.
When Mascotte Security Doors changed hands, the new owners inherited a website that needed a lot of work. We brought it up to date and manage it, and it now ranks far higher than it did a year ago.
The Results
Real results from Google Search Console, shown as percentage change. This year’s July 13 to October 12 compared with the same dates last year.
- 64%better average Google ranking
- 5door series, each with its own gallery
- 2window security lines: steel and Crimsafe
- 1Free Quote button on every page
Figures are from Google Search Console for mascottesecurity.com.
The Brief
Mascotte has built custom steel security doors in Portland since 1974. New owners took over the company and the website that came with it. The site had to match the quality of the product and make it easy to ask for a quote.
Bring the site up to date
Fix what the previous site got wrong and make it match the company today.
Show the product
Doors, windows and color options are visual, so galleries and clear categories matter.
Win local searches
Be found in Portland and across the area the company serves.
What We Built
We did the changes the new owners needed, then kept going.
Doors and windows, organized
Security storm doors, Craftsman and Craftsman Custom series, Crimsafe, patio doors and window security, each with its own page.
Galleries and color options
Photo galleries for each series and a color options page, so buyers can picture the finished door.
Our Process and Caring for Your Door
Pages that explain how an order works and how to look after the door afterward.
Testimonials, FAQ and service area
Customer feedback, common questions and a page for the Salem service area.
Free quote and online scheduling
A Get a Free Quote button and a Schedule Online button in the header.
What We Do Now
We manage the site so the owners can focus on building doors.
Hosting, security and backups
The domain, hosting and security are handled, and the site is backed up so nothing is lost.
Monitoring
We monitor the site to make sure it stays online and working, the same as for every website we manage.
Updates on request
New content, photos and changes: they send it over and we put it live.
Help when you need it
Questions and changes go to a real person, with a reply within one business day.
Questions About This Project
Is this a WordPress website?
Yes. It runs on WordPress, which we still host and look after. Most of our new websites are custom-coded with no template or page builder.
Do you take over websites that someone else built?
Yes. We review what is there, fix what needs fixing and keep what works. Mascotte is an example.
Do they own their website?
Yes. As with every client, Mascotte Security Doors owns the website, the domain and the content. There is no long-term contract.
Could you do this for my business?
That is what we do: a website built around how your customers look for you, then hosting, management and, if you want it, SEO. Start with a free audit and we will tell you where your site stands.
What the Client Says
We’ve really enjoyed working with Graticle Design! When we purchased Mascotte Security Doors, we inherited the existing website and needed lots of changes to get it up to par. Graticle handled all of those changes for us. They’ve been great…
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