Nielsen-Massey Website Design
At Graticle Design, our partnership with Nielsen-Massey in Waukegan, Illinois, has blossomed into a fruitful relationship that has spanned many years. What began as a vision to convey their exquisite vanilla and flavor products has transformed into a multifaceted website that’s rich in both visual and functional attributes.
The Nielsen-Massey website is an image-driven culinary experience. It showcases not only the delicious food created with their products but the essence of a brand that’s been respected and trusted since 1907. We’ve constructed distinct sub-sites within the main website, collectively referred to as the Academy, each tailored to meet specific customer requirements in areas like industrial, foodservice, and wholesale. The website’s thoughtful organization ensures that browsing through Vanilla Extracts, Pastes & Powders, Whole Vanilla Beans, and Flavor categories is a seamless and intuitive experience.
One standout feature we developed is an interactive map, guiding customers to their nearest retailer for a delightful in-person shopping experience. The extensive recipe database, allowing for filtering by various criteria and even converting ingredient measurements between US and Metric, creates an interactive space for food lovers to explore, share, and print recipes.
Beyond the product-focused sections, we’ve worked on crafting numerous landing pages to support Nielsen-Massey’s campaigns over the years. Each addition, whether it’s an engaging interactive quiz or the detailed showcase of retail and wholesale options, has been in alignment with Nielsen-Massey’s mission to delight people with nature’s finest tasting vanillas and flavors.
The site embodies Nielsen-Massey’s commitment to purity, quality, sustainability, and the communities they engage with. It’s more than a website; it’s a platform that reflects the legacy and the forward-looking vision of a company on a mission to be the world leader in vanilla and flavors. Our ongoing support in managing their website is a testament to a partnership that continues to thrive, ensuring a profitable and prosperous future for generations to come.
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