Swift Cash Logo Design
At Graticle Design, we had the opportunity to partner with Swift Cash, a New York City-based financial services firm specializing in providing immediate financial relief to individuals waiting for their legal cases to settle. Understanding the urgency and stress often associated with legal battles, we were tasked with creating a logo that would convey both the speed and security of Swift Cash’s unique services.
The palette of striking green, black, and white is designed to immediately catch the eye, while also conveying a sense of trust and calm. The logo mark features a dollar bill with a money symbol that appears to be moving swiftly. This is an intentional nod to the company’s commitment to “get money while you wait,” highlighting the speed and efficiency of their service. More importantly, it reflects Swift Cash’s mission to relieve financial stress and provide peace of mind during challenging times. This branding successfully encapsulates the essence of Swift Cash, making it easy for those in need to recognize a solution when they see it.
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