When it came to capturing the spirit of Crosscut Taproom in a logo, we took inspiration from the very name itself, drawing from imagery deeply rooted in Castle Rock, Washington’s heritage. The logo design features a detailed log end, paired with an old cross cut saw, creating a visual connection to both the name and the community’s rich history.
The design is more than just a reflection of the area’s logging industry; it symbolizes the meticulous craft that goes into each pint poured at Crosscut, much like the careful, time-honored skill of a woodworker. The textures and imagery within the logo create an immediate sense of place and tradition, while the modern layout and styling reflect the taproom’s contemporary flair and innovative beer offerings. This unique combination gives Crosscut Taproom a distinct and memorable brand, paying tribute to both their local roots and their commitment to offering the finest beers from across the Pacific Northwest.
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