Sample monthly report
This is what our monthly SEO update looks like.
Adapted from a real update we sent a remodeling contractor in Cowlitz County, with the business name and its services changed. Every SEO client gets one each month, written by a person, in plain English, in an email you can read in two minutes.
No dashboards to decode · Real rankings for the towns you serve · A question for you every month
The headline numbers
The update opens with where things stand, so you know in ten seconds whether the month was good.
- 17 of 23tracked searches in Google’s top 100
- 6tracked searches on page one
- 45Google clicks in the last 7 days, up from 36
- 93searches the site now shows up for
We track searches made of a service plus a town, such as “siding repair Longview WA”, because those are the people ready to hire.
What moved this month
Five of the six on page one
Siding repair, Longview: number 3. Siding repair, Kalama: number 6. Siding repair, Ridgefield: number 7. Window and door contractors, Kalama: number 7. Deck contractors, Woodland: number 8.
Up since last month
Window and door contractors, Kalama: 12 to 7. Deck contractors, Woodland: 11 to 8. Remodeling contractor, Kelso: 23 to 16.
Down, and why
Siding repair, Castle Rock: 3 to 20. We say so when something slips, and the next section says what we are doing about it.
Traffic, in plain terms
Google search
45 clicks in the last week, up from 36, and about 1,070 times the site appeared in Google results, up from 765.
Visitors
467 people and 487 visits over the last 28 days.
Reach
The site shows up for 93 different searches, not just its own name.
What we do next, and what we need from you
Every update ends with a plan and a short question, because you know your business better than any ranking tool.
Fix what slipped
Strengthen the town pages that dropped, with recent local projects and photos.
Push what is close
Searches sitting on page two get new content and links, because moving from 12 to 8 is worth more than moving from 60 to 40.
Ask you one question
“How are the phone calls and projects feeling on your end, and what kind of jobs do you want more of?” Your answer steers the next month.
Questions People Ask
Is this a real report?
Yes. It is adapted from an update we sent a client in October 2026. We changed the business name and its services, and kept the rankings, numbers and format.
Do I need to log in to a dashboard?
No. The update comes by email from a person at Graticle. If you want to see more detail, ask and we will walk you through it.
Which searches do you track?
The ones that bring you work: each service you offer plus each town you serve. We agree on the list with you at the start and adjust it as your business changes.
What if rankings go down?
We tell you, explain why if we know, and say what we are doing about it. Rankings move every month; the trend over several months is what matters.
