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ASCE Fresno Branch Logo Design

ASCE Fresno Branch
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The American Society of Civil Engineers (ASCE) represents more than 140,000 members of the civil engineering profession worldwide.

The Fresno, California ASCE Branch approached us to design their logo. They wanted a logo that would effectively communicate Fresno and its surrounding community, while also maintaining readability if shrunk down to an icon.

One of the most recognizable and historical buildings in Fresno is the Pacific Southwest Building and the security Bank Building. It’s the first building you recognize when driving into and around Fresno. With that in mind, we decided on using the skyline that included this building in the logo. We also decided to follow the original ASCE logo and represent this strong look and feel. The border around the logo reinforces this, as does FRESNO set in Futura Extra Bold Oblique.

With the relatively simple shapes included in the logo, it scales down nicely with ASCE and FRESNO maintaining its readability.

We continually help the ASCE Fresno Branch each month. A few of those projects include:

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Our school has been working with Shawn at Graticle for years, and we are continually grateful for and wowed by his expertise and service. They are responsive, approachable, and great at what they do! We especially appreciate that responses to any question we have are accompanied by easy to understand videos or screen shots. We value and appreciate our ongoing partnership with Graticle and highly recommend them!

Angela Maguire

Communications & Marketing Director

The Gardner School

Vancouver, Washington

I cannot say enough about Graticle Design. I recently wrote a book called The Daily Challenge. It is a daily devotional about the ministry with orphans and widows we work with in a number of different countries. I was stumped as how to promote it or the cover style that would be on it. Shawn developed the magnificent cover that literally sells and promotes the book. I have had nothing but positive feed back on the cover and the content of the book. Thank you Shawn for your commitment to our work.

Dr. John Shane

Director

NHOM International

www.NewHopeOutreach.org

Clarkston, Washington

About Us

Graticle started in 2009 out of Ridgefield, Washington. Not the ideal time to start a business (with a recession in full) but we’ve figured out how to stay ahead of the curve and work harder and better than the other guys. We started out with one thing in mind: Clients. We realized that a project is what you’re after but that’s not all. Our clients not only love what we create but also receive great care and appreciation throughout and after their project is completed. Need more proof? Read any one of our 94 customer reviews.

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