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ASCE Fresno Branch Logo Design

ASCE Fresno Branch
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The American Society of Civil Engineers (ASCE) represents more than 140,000 members of the civil engineering profession worldwide.

The Fresno, California ASCE Branch approached us to design their logo. They wanted a logo that would effectively communicate Fresno and its surrounding community, while also maintaining readability if shrunk down to an icon.

One of the most recognizable and historical buildings in Fresno is the Pacific Southwest Building and the security Bank Building. It’s the first building you recognize when driving into and around Fresno. With that in mind, we decided on using the skyline that included this building in the logo. We also decided to follow the original ASCE logo and represent this strong look and feel. The border around the logo reinforces this, as does FRESNO set in Futura Extra Bold Oblique.

With the relatively simple shapes included in the logo, it scales down nicely with ASCE and FRESNO maintaining its readability.

We continually help the ASCE Fresno Branch each month. A few of those projects include:


Other Projects:

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Shawn is a delight to work with. He meets deadlines on time and always gives a heads up when he foresees that there may be delay.

Shawn has a strong design aesthetic and was easily able to convey a fresh and modern portrayal of our brand in all of the pieces that he has worked on.

Best of all, I love that I can go to him for advice on a project that I haven’t found a solution for yet. Shawn makes a great teammate to brainstorm a solution—one that will work for your business—and design goals.

Allison Rhodes

Marketing Manager

The Value Builder System™

ValueBuilderSystem.com

Toronto, Ontario

Shawn’s commitment to getting our web app designed in a way that it was easy to use and looked professional, and his coordination with our CEO and developer was awesome! Highly recommend any company looking for a designer to check Shawn out.

Brandy Thiesen

Support Director

TruBid

www.TruBid.co

Fresno, California