ASCE Fresno Branch Logo Design

ASCE Fresno Branch
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The American Society of Civil Engineers (ASCE) represents more than 140,000 members of the civil engineering profession worldwide.

The Fresno, California ASCE Branch approached us to design their logo. They wanted a logo that would effectively communicate Fresno and its surrounding community, while also maintaining readability if shrunk down to an icon.

One of the most recognizable and historical buildings in Fresno is the Pacific Southwest Building and the security Bank Building. It’s the first building you recognize when driving into and around Fresno. With that in mind, we decided on using the skyline that included this building in the logo. We also decided to follow the original ASCE logo and represent this strong look and feel. The border around the logo reinforces this, as does FRESNO set in Futura Extra Bold Oblique.

With the relatively simple shapes included in the logo, it scales down nicely with ASCE and FRESNO maintaining its readability.

We continually help the ASCE Fresno Branch each month. A few of those projects include:


Other Projects:

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Shawn, was the second designer I hired and the experience with him was like night and day. Shawn listens and produces. Such as easy process. He is highly organized, does what he says, keeps you informed of the process through an easy app -Base camp, he creates reasonable deadlines and adheres to them. Honestly can’t say enough…oh and I LOVE my logo!

Betsy Aronson

Marketing and Public Relations Coordinator

Pine Beach Electric, LLC.

PineBeachElectric.com

Westport, Washington

Very able and professional – would definitely recommend.

Patrick G

Owner

Software Company

Surrey, UK