ASCE Fresno Branch Logo Design
The American Society of Civil Engineers (ASCE) represents more than 140,000 members of the civil engineering profession worldwide.
The Fresno, California ASCE Branch approached us to design their logo. They wanted a logo that would effectively communicate Fresno and its surrounding community, while also maintaining readability if shrunk down to an icon.
One of the most recognizable and historical buildings in Fresno is the Pacific Southwest Building and the security Bank Building. It’s the first building you recognize when driving into and around Fresno. With that in mind, we decided on using the skyline that included this building in the logo. We also decided to follow the original ASCE logo and represent this strong look and feel. The border around the logo reinforces this, as does FRESNO set in Futura Extra Bold Oblique.
With the relatively simple shapes included in the logo, it scales down nicely with ASCE and FRESNO maintaining its readability.
We continually help the ASCE Fresno Branch each month. A few of those projects include: