ASCE Fresno Branch Logo Design

ASCE Fresno Branch
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The American Society of Civil Engineers (ASCE) represents more than 140,000 members of the civil engineering profession worldwide.

The Fresno, California ASCE Branch approached us to design their logo. They wanted a logo that would effectively communicate Fresno and its surrounding community, while also maintaining readability if shrunk down to an icon.

One of the most recognizable and historical buildings in Fresno is the Pacific Southwest Building and the security Bank Building. It’s the first building you recognize when driving into and around Fresno. With that in mind, we decided on using the skyline that included this building in the logo. We also decided to follow the original ASCE logo and represent this strong look and feel. The border around the logo reinforces this, as does FRESNO set in Futura Extra Bold Oblique.

With the relatively simple shapes included in the logo, it scales down nicely with ASCE and FRESNO maintaining its readability.

We continually help the ASCE Fresno Branch each month. A few of those projects include:


Other Projects:

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The people at Graticle are true professionals. They listen to what you want and need and run with it. Their designs surpassed my expectations and really enhanced the sales for the event we were hosting. The pricing for their services was very, very reasonable. For any and all of my future design and web design needs I will, no doubt, use Graticle!

Homero Tamez

Ellensburg, Washington

Shawn at Graticle is a great person to work with. He created a fantastic new interactive website for the Academy Theater which is easy for us to maintain. He’s always available for support and to make larger changes if we need them. I highly recommend him for your custom website.

Dannon Dripps

Manager

Academy Theater

www.AcademyTheaterPDX.com

Portland, Oregon