ASCE Fresno Branch Logo Design

ASCE Fresno Branch
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The American Society of Civil Engineers (ASCE) represents more than 140,000 members of the civil engineering profession worldwide.

The Fresno, California ASCE Branch approached us to design their logo. They wanted a logo that would effectively communicate Fresno and its surrounding community, while also maintaining readability if shrunk down to an icon.

One of the most recognizable and historical buildings in Fresno is the Pacific Southwest Building and the security Bank Building. It’s the first building you recognize when driving into and around Fresno. With that in mind, we decided on using the skyline that included this building in the logo. We also decided to follow the original ASCE logo and represent this strong look and feel. The border around the logo reinforces this, as does FRESNO set in Futura Extra Bold Oblique.

With the relatively simple shapes included in the logo, it scales down nicely with ASCE and FRESNO maintaining its readability.

We continually help the ASCE Fresno Branch each month. A few of those projects include:


Other Projects:

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Love working with Shawn at Graticle. He is the consummate professional and not afraid to speak up with certainty around how to maximize his talent regarding how his graphics will have the most impact on our marketing and branding efforts. In my mind, this is critical. I am not just paying for someone to create what I want, but rather the value of their knowledge and expertise to create meaningful results. On top of that, his work is outstanding. I look forward to a long, fruitful partnership. Thank you Shawn and Graticle.

Neal Tricarico

CEO

Sales Growth, Inc.

www.SalesGrowthInc.com

Carlsbad, California

Shawn at Graticle is a great person to work with. He created a fantastic new interactive website for the Academy Theater which is easy for us to maintain. He’s always available for support and to make larger changes if we need them. I highly recommend him for your custom website.

Dannon Dripps

Manager

Academy Theater

www.AcademyTheaterPDX.com

Portland, Oregon