ASCE Fresno Branch Logo Design

ASCE Fresno Branch
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The American Society of Civil Engineers (ASCE) represents more than 140,000 members of the civil engineering profession worldwide.

The Fresno, California ASCE Branch approached us to design their logo. They wanted a logo that would effectively communicate Fresno and its surrounding community, while also maintaining readability if shrunk down to an icon.

One of the most recognizable and historical buildings in Fresno is the Pacific Southwest Building and the security Bank Building. It’s the first building you recognize when driving into and around Fresno. With that in mind, we decided on using the skyline that included this building in the logo. We also decided to follow the original ASCE logo and represent this strong look and feel. The border around the logo reinforces this, as does FRESNO set in Futura Extra Bold Oblique.

With the relatively simple shapes included in the logo, it scales down nicely with ASCE and FRESNO maintaining its readability.

We continually help the ASCE Fresno Branch each month. A few of those projects include:


Other Projects:

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I’m not sure what I would do without Graticle! This is my 2nd time working with Shawn and this time around he helped us create a new more efficient and visually pleasing website. Our website was part of his new Pre-Built Package, which I recommend for any small business, with a small budget but still in need of a professional looking website. We absolutely loved how our website turned out: the design, color, images, details, everything! Shawn made the whole design process very easy with his video explanations, and his design suggestions for our website have made all the difference. Best part was Shawn added a “Contact Us” feature on every page which we have already seen great results with, and we’ve only been live for a week or so. In the midst, of designing our website I also had Shawn create e-mail signatures for our team and as well as fix up our Facebook Cover/Profile Images, all this has helped us create a more professional and streamlined image across the web. Thanks again, Shawn!

Isabela Valderrama

New Vista Construction LLC

NewVistaConstruction.com

Vancouver, WA

We have used Graticle Design for multiple graphic design projects now and have been very pleased with the results. Shawn does an excellent job of taking my fuzzy ideas and producing top quality materials!

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Josh W.

Fire Restoration Specialist

Clean Image Services, Inc.

www.CleanAndRestore.info

Ellensburg, Washington