Website case study · Scale sales, repair and calibration · Pacific Northwest
B&B Complex and Scales: a website that weighs in ahead of schedule.
B&B sells, repairs and certifies truck, pallet and retail scales across Washington, Oregon and Northern California. Their new website was ready ahead of schedule, and Google now shows it far higher than before.
The Results
Real results from Google Search Console, shown as percentage change. This year’s July 13 to October 12 compared with the same dates last year.
- 65%better average Google ranking
- 3service areas: sales, repair and maintenance, calibration and certification
- 3states served
- 1phone number on every screen
Figures are from Google Search Console for bbcomplexscales.com.
The Brief
Scale buyers and service customers are businesses that need a working scale, and soon. The site had to explain the services clearly and put a phone number in front of anyone with a problem.
Explain the services
Sales, repair, preventative maintenance, calibration and certification, in plain language.
Cover three states
Reach customers across Washington, Oregon and Northern California.
Make calling easy
A visible Call Today button at the top of every page.
What We Built
A straightforward site for a business that values accuracy.
Products and services
Truck, portable and retail scales, repair, preventative maintenance, calibration and certification.
Types of scales
A page that helps a buyer figure out what they need.
Gallery
Photos of real installations and equipment.
Call Today
Click-to-call in the header and in the first screen of the home page.
What We Do Now
We built the site and we look after it.
Hosting, security and backups
The domain, hosting and security are handled, and the site is backed up so nothing is lost.
Monitoring
We monitor the site to make sure it stays online and working, the same as for every website we manage.
Updates on request
New content, photos and changes: they send it over and we put it live.
Help when you need it
Questions and changes go to a real person, with a reply within one business day.
Questions About This Project
Is this a WordPress website?
Yes. It runs on WordPress, which we still host and look after. Most of our new websites are custom-coded with no template or page builder.
Do they own their website?
Yes. As with every client, B&B Complex and Scales owns the website, the domain and the content. There is no long-term contract.
Could you do this for my business?
That is what we do: a website built around how your customers look for you, then hosting, management and, if you want it, SEO. Start with a free audit and we will tell you where your site stands.
What the Client Says
Such great people. Had my website up and running ahead of schedule. High quality service and very responsive to every question I had. Best business decision I have made to date. Will be staying with them for years to come. Thank you Shawn for everything.
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