Website case study · Law firm · New York, NY
Danny Grace PLLC: a new law firm website told through stories.
Danny Grace PLLC helps New Yorkers with immigration, probate and estate matters. We built the website from scratch around the firm’s story, with short videos and clear practice area pages, and the average ranking is 55% better than a year ago.
The Results
Real results from Google Search Console, shown as percentage change. This year’s July 13 to October 12 compared with the same dates last year.
- 55%better average Google ranking
- 9practice areas, each with its own page
- 2plain-language glossaries: immigration and probate
- 2ways to start: Schedule a Consultation or Free Case Evaluation
Figures are from Google Search Console for dannygracepc.com.
The Brief
The owner of a boutique New York law firm needed a complete revamp, built from scratch, with little time to manage it. The website had to feel like the person behind the firm and make the first conversation easy.
Tell the story
A firm built by an immigrant, for immigrants and families, in plain language.
Make each practice area findable
Probate, immigration, real estate, business, estate planning and more.
Make the next step easy
Schedule a consultation or request a free case evaluation, on every page.
What We Built
A calm, editorial design with the story at the center.
Nine practice area pages
Probate and estate administration, employment, immigration, real estate, business and corporate, estate planning, liquor licensing and hospitality, civil litigation and personal injury.
Glossaries
Immigration and probate glossaries explain terms people search for.
Blog and team
A blog for answering client questions and a page that introduces the attorneys.
Short videos
Short, easy-to-understand videos that explain the process, which the owner says made working with us simple.
Consultation buttons
Schedule a Consultation and Free Case Evaluation in the header and home page.
What We Do Now
We built the site and we look after it, so the firm can focus on clients.
Hosting, security and backups
The domain, hosting and security are handled, and the site is backed up so nothing is lost.
Monitoring
We monitor the site to make sure it stays online and working, the same as for every website we manage.
Updates on request
New content, photos and changes: they send it over and we put it live.
Help when you need it
Questions and changes go to a real person, with a reply within one business day.
Questions About This Project
Is this a custom-coded website?
Yes. It is built for the business rather than from a template or page builder, so it loads quickly and is easy to adjust.
Do they own their website?
Yes. As with every client, Danny Grace PLLC owns the website, the domain and the content. There is no long-term contract.
Could you do this for my business?
That is what we do: a website built around how your customers look for you, then hosting, management and, if you want it, SEO. Start with a free audit and we will tell you where your site stands.
What the Client Says
Couldn’t recommend Shawn and Graticle more for your website services. Through easy to understand short videos, design, and superb communication you really cannot ask for better. I am the owner of a boutique law firm in NYC who needed a complete revamp for my website from scratch with no real time to devote to it. Shawn stayed on top of it, made changes as soon as I sent them over, and had the patience to deal with my lack of speed! He also recommended some great copy-writing, so do not be afraid to ask. Thank you Shawn and Graticle!
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