Professional Styling Academy Logo Design

Professional Styling Academy
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The Professional Styling Academy (PSA) is a styling academy in Melbourne, Australia led by Cindy Newstead. PSA came to us in need of a new logo and brand while also in need of a complete design for their DVD Training Course, and Training Certificate that they were currently using.

We needed to design a logo that best represented PSA and the quality of their top rated academy.

With that in mind, we went through various concepts before arriving at the final logo you now see today. We chose a strong serif typeface with a large amount of room between letters (also known as tracking), to provide PSA with an authoritative, yet elegant logo.


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